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Hello.  Welcome to my session. I’m Claudia Urschbach. I’m working as IA for the BBC and I’m VERY nervous about presenting ...
What the hell is  wrong with you?
Do you have any idea what time it is?
Oh dear. She’s one of those.
Nee, oder?  Ich glaub’s nicht!  Jetzt is das hier echt so ein Blödsinn.
Too slow!!! Come on, coooome ooooon.
I can’t believe it.  I’m missing the Kalbach session on Ethnography for this?!
What happened to normal presentations?!  Nothing wrong with slides & bullet points!
Again. What the hell is  wrong with you?
Do you have any idea what time it is?
They don’t get it.  They really don’t get it !!! How embarrassing !  What if I just say it was all a big mistake?  No! Aug...
You are in a dark room to listen to another presentation. It’s Friday 5.15pm. You are in Amsterdam. About Semantic Web!!! ...
WEIRDO !!!
The good news is: You are not alone.    Look to your left,  look to your right.  
We all suffer from   Beinginterestedinfartoomanythings Syndrome.   Some of us also have  chronic Mustreallyunderstandthis....
After all, we are Information Architects <ul><li>User Experience Designers </li></ul><ul><li>Usability Experts </li></ul><...
The IA-Persona lives a stressful life <ul><li>It is a curious species with a good-sized brain that needs feeding regularly...
Making choices about what to stay on top of A hard thing to do for the IA-Persona. Do we really have to?  Is this a  a)  M...
Stating the Obvious <ul><li>Professions become more segmented the longer they are around. </li></ul><ul><li>The more compl...
What new specialist opportunities arise with Semantic Web/Web 3.0? Semantic Web Personalisation Mobile Internet  IA User D...
Semantic Web
Semantic Web has to do with   <ul><li>Unique identifiers </li></ul>Linked Data Cloud Social Media Linking structured data ...
Linked Data Cloud – Who is who?
Microformats RESTful websites  Understanding meaning Sharing knowledge Personalisation  Users, their friends  & their acti...
Increasing demand for skills around <ul><li>Unique Identifiers Defining unique identifiers  Standardising mapping controll...
Increasing demand for skills around <ul><li>Content Management Creating user-friendly data entry points & procedures away ...
Personalisation
Relationships Single customer view Recommendations OpenID Cross platform  user journeys Personalisation has to do with Col...
Cookies RESTful sites User generated content Drag n Drop Social Graph RSS APIs Users, their friends  & their activities My...
Increasing demand for skills around <ul><li>Conceptual Models Conducting user research around needs & preferences of targe...
Conceptual Model work I Flickr User Model by Bryce Glass
Conceptual Model work II Richard Northover, BBC
Conceptual Model work II Richard Northover, BBC
Conceptual Model work II Richard Northover, BBC
Increasing demand for skills around <ul><li>Conceptual Models Conducting user research around needs & preferences of targe...
Increasing demand for skills around <ul><li>Data Mining  Analysing & interpreting Social Graph Data Developing useful impl...
Increasing demand for skills around <ul><li>Interface design  Wireframing & prototyping for X users & variable journeys De...
Mobile Internet
Increasing demand for skills around <ul><li>Understanding context of use  Conducting user research to understand enablers ...
Increasing demand for skills around <ul><li>Innovation Driving innovation of new commercial & public services for the fast...
Anything for you?
Think about it ;-)
Contact  <ul><li>Email:  </li></ul><ul><li>[email_address] </li></ul><ul><li>Phone:  </li></ul><ul><li>+44 20 800- 81449  ...
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Do you have any idea what time it is?

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  • WYSIWYG (What you see is what you get) is a paradigm to see the content on the screen similar enough to the output on the printer. If you remove the printer (remember the other paradigm of the paperless office?) then you end up with editing styled text on screen. Styles are great! They are human. They ease the handling of text. But hard styles are bad, because different people (or applications) prefer different styles. Therefore I would argue to continue with editing styled text, but save and transfer the pure structured text. -Matthias
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  • It was a really nice presentation.
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