your mobile strategy
Top 10 Reasons You Must Embrace the Mobile Web
The mobile web is the fastest growing communication More control: because it’s a web application, you can do what you
channel in history. According to Eric Schmidt, CEO Google, the want when you want…no need to wait for Apple or anyone else to
Mobile Web is growing 8 times faster than the rst wave of approve, post to an app store, etc.…Subsequent, feature and function
online Internet adoption. changes are in your control too!
That’s where people expect you to be! In the near future Mobile commerce is exploding. Give your customers the chance to
people will view the web most from their hand held device. purchase whenever and wherever they want from your mobile website.
Mobile Web viewing will surpass traditional desktop and laptop
web viewing. More than just shopping. By melding inspiration with action via the
Mobile Web you will see results. If you want people to buy, promote,
The rst place people look to learn about you is the web… soon give, respond, volunteer, share or help, help them help you by allowing
it will be the Mobile Web; and bad things happen if you’re not them to take action from their mobile device.
relevant in the Mobile Web. If your mobile web site is hard to
read, 61% of your audience leaves, 40% goes to a competitor that You can extend your businesses processes. A cost eﬀective way to
has a good mobile web presence, about 20% won’t even view earn a return from your Mobile Web investment is to extend your
your online site. No one can aﬀord to lose 61% of their audience. business processes. Connect with your audience where they are. Give
them the chance to register, enroll, apply, and share your story in their
Need advocates and evangelists? Mobile users are 67% more words or simply enable them to do their thing from your mobile web
likely to promote you, your message and brand from their site. Improve your operating process eﬃciencies as well (order remotely
mobile web device than their desktop. and bypass a call center)!
The mobile web is the most cost eﬀective way to launch your Number 10? That’s up to you. Think on it a bit and share your thoughts regarding why and how to
mobile presence. By building a mobile web application, you can
leverage the Mobile Web to oﬀer information, inspire action and improve your processes.
build once and deploy across all the major operating platforms:
iPhone, Android, Blackberry etc. Go to http://urmobile.com/?p=301 and share your thoughts!
An optimized Mobile Website is a must for any organization with a mission, message or www.urmobile.com
brand and ur mobile is powering the world’s mobile web presence. With our platforms
and tools you can conveniently and cost eﬀectively design, build, launch and manage www.urmobile.com/blog
your mobile web site!