Mobile Website Success  Case Studies  http://www.urmobile.com Source : GOOGLE
The world is exploding with mobile use and more and more people are using their mobile devices for entertainment, business...
Having a mobile website is the first step - is the foundation on which your mobile strategy will be built.  http://www.urm...
Case Study 1:  Crate and Barrel and PETCO   http://www.urmobile.com Recently, Crate and Barrel and PETCO ran their first m...
Getting Started on Mobile: Mobile Web v. Applications  <ul><li>Both Crate and Barrel and PETCO are focusing on the mobile ...
PETCO  utilized both CPC and CPM ads to drive mobile traffic to a coupon offer on a newly created mobile landing page buil...
Crate and Barrel  ran a CPM campaign to drive mobile visitors to their mobile website from smartphone, iPod touch and iPad...
Case Study 2:   Kiddicare.com   http://www.urmobile.com <ul><li>Kiddicare.com offers a great case in point.  </li></ul><ul...
According to  Simon Harrow,  Kiddicare.com’s  Technology Officer  “The mobile site gives people a catalogue in their pocke...
Mobile websites  are the starting point of your mobile journey.  http://www.urmobile.com
http://www.urmobile.com/ Contact Us Your mobile strategy   Ur mobile is not associated with  Crate and Barrel, PETCO and K...
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Mobile Website Success Case Studies

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Mobile Website Success Case Studies.

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Mobile Website Success Case Studies

  1. 1. Mobile Website Success Case Studies http://www.urmobile.com Source : GOOGLE
  2. 2. The world is exploding with mobile use and more and more people are using their mobile devices for entertainment, business and research. <ul><li>The boundaries between personal use and work use are collapsing. </li></ul><ul><li>To succeed businesses need to be closer to their customers – and </li></ul><ul><li>that means the “mobile”. </li></ul>http://www.urmobile.com
  3. 3. Having a mobile website is the first step - is the foundation on which your mobile strategy will be built. http://www.urmobile.com Here are 2 Mobile Website Success Case Studies <ul><li>Every company will have a different mobile strategy - unique to it’s </li></ul><ul><li>product, service, culture and industry. </li></ul><ul><li>Companies will use a mix of other supplementary technologies like </li></ul><ul><li>QR Codes, Mobile Ads, Mobile Apps, Mobile Landing Page, SMS, </li></ul><ul><li>etc - but no matter what other technology you use - having a mobile </li></ul><ul><li>website is critical. </li></ul>Source : GOOGLE
  4. 4. Case Study 1: Crate and Barrel and PETCO http://www.urmobile.com Recently, Crate and Barrel and PETCO ran their first mobile advertising campaign on the AdMob network. Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  5. 5. Getting Started on Mobile: Mobile Web v. Applications <ul><li>Both Crate and Barrel and PETCO are focusing on the mobile web </li></ul><ul><li>first, with the possibility of developing applications for specific </li></ul><ul><li>operating systems in the future. </li></ul><ul><li>PETCO expects the cost of developing a mobile website will be </li></ul><ul><li>more than made up by increases in mobile conversion rates. </li></ul><ul><li>Crate and Barrel already has a mobile optimized site and is </li></ul><ul><li>considering enhancing this experience through applications, </li></ul><ul><li>particularly for iPad. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  6. 6. PETCO utilized both CPC and CPM ads to drive mobile traffic to a coupon offer on a newly created mobile landing page built for the offer. <ul><li>PETCO’s hybrid CPC/CPM campaign drove coupon redemption </li></ul><ul><li>rate of 4.6%.  </li></ul><ul><li>In-store coupon redemptions outnumbered online by 5 to 1 for </li></ul><ul><li>PETCO’s $10 off $50 purchase coupon offer, showing the power of </li></ul><ul><li>driving in-store traffic via mobile advertising. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  7. 7. Crate and Barrel ran a CPM campaign to drive mobile visitors to their mobile website from smartphone, iPod touch and iPad devices. <ul><li>iPad CPM ads drove a 15% CTR for Crate and Barrel.  </li></ul><ul><li>Overall CTR for Crate and Barrel CPM campaign was 3.48%, </li></ul><ul><li>substantially higher than their average for online display. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  8. 8. Case Study 2: Kiddicare.com http://www.urmobile.com <ul><li>Kiddicare.com offers a great case in point. </li></ul><ul><li>The UK online nursery and baby supply retailer noticed a rising </li></ul><ul><li>number of visitors to their website via mobile. </li></ul><ul><li>They knew consumers were getting a poor purchasing experience </li></ul><ul><li>on mobile, and with approximately 7% of their traffic coming from </li></ul><ul><li>mobile devices, they decided to build a website optimised for </li></ul><ul><li>mobile. </li></ul>Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
  9. 9. According to Simon Harrow, Kiddicare.com’s Technology Officer “The mobile site gives people a catalogue in their pocket, particularly as our stock shifts so fast, and between barcode scanning apps and our website search feature, the site turns all of our competitor’s stores into a showroom for us. Because baby goods are a considered purchase and people still like to see, feel and touch brands, this gives us a chance to acquire sales from people checking things in other people’s stores and finding that we are 70% cheaper, have a price-match guarantee, next day delivery and a 365-day return policy.” http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
  10. 10. Mobile websites are the starting point of your mobile journey. http://www.urmobile.com
  11. 11. http://www.urmobile.com/ Contact Us Your mobile strategy  Ur mobile is not associated with Crate and Barrel, PETCO and Kiddicare.com . This PPT is for information only.

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