Mobile Key Component Of Your Marketing Strategy


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Mobile key component of your marketing strategy

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Mobile Key Component Of Your Marketing Strategy

  1. 1. Mobile Key Component Of Your Marketing Strategy Researched on Smartphone Bought in Store Bought Online Purchased on Smartphone
  2. 2. Mobile is transforming and connecting our physical and digital worlds.
  3. 3. Brands must include their mobile marketing team in top-level discussions about business strategy, said Heather Hopkins Freeland, CMO of local deals site  Gilt City , on July 18.
  4. 4. Smartphones have become an essential component of modern life. People are making personal, professional and buying decisions based on what they see on the mobile web. <ul><li>Restaurants </li></ul><ul><li>Travel </li></ul><ul><li>Retail </li></ul><ul><li>Entertainment </li></ul><ul><li>Health </li></ul><ul><li>News </li></ul>
  5. 5. The smartphone is directly and in-directly influencing purchase decisions. <ul><li>Locate A Store </li></ul><ul><li>Review Product Information </li></ul><ul><li>Opt-in for Deals and Mobile Coupons </li></ul><ul><li>Compare Features of Similar Products </li></ul><ul><li>Price Comparison </li></ul><ul><li>Checking Online Reviews </li></ul><ul><li>Check Friend Recommendations </li></ul><ul><li>Use it While Shopping in a Store </li></ul>
  6. 9. Smartphones are the new Personal Shopper Source:
  7. 10. Companies need to extend their marketing efforts to the mobile web and provide a seamless experience across all channels – Mobile, Online and Traditional. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Online Mobile Traditional
  8. 11. 1. Find out what your business objectives are for the mobile channel. 2. Find out more about your customers and how they are using mobile. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  9. 12. Create a Mobile Optimized Website. This is the foundation of your mobile campaign. &quot;Only 17% of advertisers today have a mobile optimised site. This is the single largest barrier between you and the mobile user&quot; -- Ian Carrington of Google Ian Carrington of Google Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  10. 13. <ul><li>Be found on Mobile Search as consumers like to search for </li></ul><ul><li>information on their mobile browser. </li></ul><ul><li>Start a Mobile PPC Campaign. </li></ul> Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  11. 14. Promote your mobile campaign Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 1. Advertise your mobile website on your current website. 2. Write a blog post announcing it to the world. 3. Allow social sign-in and sharing from your mobile website. 4. Have opt-in mobile coupons. 5. Send out an email blast (email marketing). 6. Store signage and QR codes. 7. Submit to mobile search engines and directories. 8. Do a online press release.
  12. 15. <ul><li>Iterate and optimize your mobile campaign. </li></ul><ul><li>Find out what is working and what is not. </li></ul><ul><li>Get customer feedback. </li></ul><ul><li>Find our what other components of mobile you need – QR </li></ul><ul><li>Codes, Apps, Mobile Landing Pages, Location Based </li></ul><ul><li>Services, etc. </li></ul> Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  13. 16. Contact Us Your mobile strategy