Mobile Customer Loyalty Programs

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Mobile Customer Loyalty Programs.

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Mobile Customer Loyalty Programs

  1. 1. Mobile Customer Loyalty Programs http://www.urmobile.com
  2. 2. Brands are starting to leverage mobile promotions to strengthen customer loyalty.With mobile phone penetration approaching 90% in the USA - mobile marketing allows brands to engage customers anytime/anywhere. http://www.urmobile.com
  3. 3. Loyalty programs are a key component of the mobilemarketing spectrum. Loyalty programs go beyond lead capture or awareness generation to establish strong relationships with customers.Here we discuss a few mobile loyalty programs brands and agencies can consider. http://www.urmobile.com
  4. 4. Opt-in Programs Here customers provide information about their preferences, likes, dislikes, demographics, etc and inreturn receive permission based targeted and relevant messages of promotions/deals/events. For example motorcycle enthusiasts could be invited to test-drive the latest motorcycle models. http://www.urmobile.com
  5. 5. Loyalty Rewards• Opt-in loyalty programs gives customers access to the best offers/deals on products that interest them via mobile.• Retailers can proactively send offers/incentives to the customer’s mobile device - thus eliminating the need for membership cards.• Mobilizing the physical card means - retailers can add location based offers, customized coupons and a quick check-out experience. For ex. a loyalty reward mobile program can alert a customer to any special offers when he checks-in. http://www.urmobile.com
  6. 6. Mobile CouponsMobile coupons add interactivity, location and real-time attributes to the traditional coupon. So companies use mobile coupons in different ways.For ex real-time redemption at the point of sale where a customer gets a future coupon in real-time. http://www.urmobile.com
  7. 7. The mobile medium is very effective for a number of reasons(a) It is ideal for reaching today’s technologically-savvy consumers(b) Real-time(c) Location intelligence http://www.urmobile.com
  8. 8. Research is showing mobile coupon redemption ratescan often exceed 50% as compared to 2%-5% fortraditional coupons.The mobile platform continues to grow - and mobileloyalty programs are a great mechanism for companiesto serve their mobile customers and build excellentrelations with them. http://www.urmobile.com
  9. 9. Your mobile strategy Contact Ushttp://www.urmobile.com

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