Getting through: Communication, Network Communities & Marketing

11,524 views

Published on

An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw

Published in: Business, Technology
4 Comments
98 Likes
Statistics
Notes
No Downloads
Views
Total views
11,524
On SlideShare
0
From Embeds
0
Number of Embeds
571
Actions
Shares
0
Downloads
0
Comments
4
Likes
98
Embeds 0
No embeds

No notes for slide
  • Photo: Carlosluis http://www.flickr.com/photos/paseodelsur/140678575/ (With some viral marketing myths busted along the way, hopefully)
  • Getting through: Communication, Network Communities & Marketing

    1. 1. Getting through Communication, Network Communities & Marketing Tiny Love distributor event 9/2006 Uri Baruchin
    2. 2. This - claimer <ul><li>This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006. It was not modified for the web or my blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say. They are not the exact script. There isn’t one. </li></ul><ul><li>As the audience was largely not very internet savvy, some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas. </li></ul><ul><li>Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging. </li></ul><ul><li>Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation. </li></ul><ul><li>If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it. </li></ul><ul><li>Anyway – enjoy the show. </li></ul><ul><li>Uri Baruchin http://www.marketingbabylon.com </li></ul><ul><li>CC (textual content only) – some rights reserved. </li></ul><ul><li>http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ </li></ul>
    3. 3. It’s an increasingly complex world
    4. 4. Too much information!
    5. 5. Broadcast is a state of mind
    6. 6. One size fits no one
    7. 7. Prime time is dead
    8. 9. <ul><li>We’re not “elusive” </li></ul><ul><li>We’re annoyed. </li></ul>
    9. 11. Where is everybody?
    10. 12. They don’t care
    11. 13. Time to wash the Kool-Aid down the drain
    12. 14. Incredible cognitive powers
    13. 15. We are extremely sensitive to change
    14. 16. Some things tend to stick in our minds
    15. 17. <ul><li>Especially stories. </li></ul><ul><li>(My nemesis is dead. Now What?) </li></ul>
    16. 18. Which is why word of mouth is so effective
    17. 19. And since on the Web no one knows you’re a cat…
    18. 20. Critical Mass
    19. 22. No.
    20. 23. Most successful virals are not commercial
    21. 24. Most successful commercial virals not created as such
    22. 25. Even the brightest virals face fierce competition
    23. 26. Most virals are accidental
    24. 28. Plentiful, cheap, but of low nutritional value
    25. 29. Virals work the other way around too. What if communities spread good news?
    26. 30. They do
    27. 33. Have your cake and eat it
    28. 34. What’s more community oriented then a family?
    29. 35. To-Do <ul><li>Find your community </li></ul><ul><li>Become a contributing member </li></ul><ul><li>Create an open, honest dialogue </li></ul><ul><li>Help them celebrate </li></ul><ul><li>Remember – the love you take is equal to the love you make </li></ul>
    30. 36. <ul><li>Thanks! </li></ul><ul><li>Uri Baruchin </li></ul><ul><li>Marketingbabylon.com </li></ul>
    31. 37. Flickr photo credits (CC) – by order (links on slides) <ul><li>Carlosluis </li></ul><ul><li>Felix Haas © </li></ul><ul><li>Carlosluis </li></ul><ul><li>Pier </li></ul><ul><li>Hinke </li></ul><ul><li>Niznoz </li></ul><ul><li>S Limbert </li></ul><ul><li>Hugh Mcleod </li></ul><ul><li>Robert Terrell </li></ul><ul><li>Barbara </li></ul><ul><li>Avi Paz </li></ul><ul><li>Max Shirley </li></ul><ul><li>Frederic </li></ul><ul><li>Irina Souiki </li></ul><ul><li>Mario Milano © </li></ul><ul><li>Duane Romanell </li></ul><ul><li>Kevin Steele </li></ul><ul><li>Gustavo G </li></ul><ul><li>Dailysnap </li></ul><ul><li>Michelle Thompson </li></ul><ul><li>Piero Sierra </li></ul><ul><li>John A-P </li></ul><ul><li>Harpersbizarre / A V </li></ul><ul><li>Sam Javanrouh </li></ul><ul><li>P.B. Rage </li></ul><ul><li>Noctunal Ambience </li></ul><ul><li>Alyson Hurt </li></ul><ul><li>Rakka </li></ul><ul><li>Tom Swift, Gui Carvalho </li></ul>Uri Baruchin / marketingbabylon.com

    ×