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Getting through: Communication, Network Communities & Marketing

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An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw

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Getting through: Communication, Network Communities & Marketing

  1. 1. Getting through Communication, Network Communities & Marketing Tiny Love distributor event 9/2006 Uri Baruchin
  2. 2. This - claimer <ul><li>This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006. It was not modified for the web or my blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say. They are not the exact script. There isn’t one. </li></ul><ul><li>As the audience was largely not very internet savvy, some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas. </li></ul><ul><li>Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging. </li></ul><ul><li>Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation. </li></ul><ul><li>If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it. </li></ul><ul><li>Anyway – enjoy the show. </li></ul><ul><li>Uri Baruchin http://www.marketingbabylon.com </li></ul><ul><li>CC (textual content only) – some rights reserved. </li></ul><ul><li>http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ </li></ul>
  3. 3. It’s an increasingly complex world
  4. 4. Too much information!
  5. 5. Broadcast is a state of mind
  6. 6. One size fits no one
  7. 7. Prime time is dead
  8. 9. <ul><li>We’re not “elusive” </li></ul><ul><li>We’re annoyed. </li></ul>
  9. 11. Where is everybody?
  10. 12. They don’t care
  11. 13. Time to wash the Kool-Aid down the drain
  12. 14. Incredible cognitive powers
  13. 15. We are extremely sensitive to change
  14. 16. Some things tend to stick in our minds
  15. 17. <ul><li>Especially stories. </li></ul><ul><li>(My nemesis is dead. Now What?) </li></ul>
  16. 18. Which is why word of mouth is so effective
  17. 19. And since on the Web no one knows you’re a cat…
  18. 20. Critical Mass
  19. 22. No.
  20. 23. Most successful virals are not commercial
  21. 24. Most successful commercial virals not created as such
  22. 25. Even the brightest virals face fierce competition
  23. 26. Most virals are accidental
  24. 28. Plentiful, cheap, but of low nutritional value
  25. 29. Virals work the other way around too. What if communities spread good news?
  26. 30. They do
  27. 33. Have your cake and eat it
  28. 34. What’s more community oriented then a family?
  29. 35. To-Do <ul><li>Find your community </li></ul><ul><li>Become a contributing member </li></ul><ul><li>Create an open, honest dialogue </li></ul><ul><li>Help them celebrate </li></ul><ul><li>Remember – the love you take is equal to the love you make </li></ul>
  30. 36. <ul><li>Thanks! </li></ul><ul><li>Uri Baruchin </li></ul><ul><li>Marketingbabylon.com </li></ul>
  31. 37. Flickr photo credits (CC) – by order (links on slides) <ul><li>Carlosluis </li></ul><ul><li>Felix Haas © </li></ul><ul><li>Carlosluis </li></ul><ul><li>Pier </li></ul><ul><li>Hinke </li></ul><ul><li>Niznoz </li></ul><ul><li>S Limbert </li></ul><ul><li>Hugh Mcleod </li></ul><ul><li>Robert Terrell </li></ul><ul><li>Barbara </li></ul><ul><li>Avi Paz </li></ul><ul><li>Max Shirley </li></ul><ul><li>Frederic </li></ul><ul><li>Irina Souiki </li></ul><ul><li>Mario Milano © </li></ul><ul><li>Duane Romanell </li></ul><ul><li>Kevin Steele </li></ul><ul><li>Gustavo G </li></ul><ul><li>Dailysnap </li></ul><ul><li>Michelle Thompson </li></ul><ul><li>Piero Sierra </li></ul><ul><li>John A-P </li></ul><ul><li>Harpersbizarre / A V </li></ul><ul><li>Sam Javanrouh </li></ul><ul><li>P.B. Rage </li></ul><ul><li>Noctunal Ambience </li></ul><ul><li>Alyson Hurt </li></ul><ul><li>Rakka </li></ul><ul><li>Tom Swift, Gui Carvalho </li></ul>Uri Baruchin / marketingbabylon.com

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