Pro Football Hall of Fame – 1987
Lead the Kansas City Chiefs to
Three Championship Seasons
Former Host of HBO’s “Inside the
Played professional football for 19
years – one of the longest
professional careers in history.
No quarterback ever won the game by running all the
touchdowns himself. It takes a team.
The dirt road is wide enough to walk shoulder to shoulder.
Born in 1913 in
1952 opened first Holiday Inn.
Went international in 1960.
Opened his school for service in
No Sidewalks. The highest ground is
the middle of the road.
Get out in it!
Follow the tracks and see what the
customer is seeing. When you can afford
the limo – don’t take it. Walk the road with
your customers and learn from them.
Founder of Herschend Family
Entertainment: Silver Dollar City,
Dollywood, Stone Mountain Park, White
Water, Splash Country. . . .
Founder of Gift of Green (1,500 trees
gifted annually since 1993)
• Identify the services/experiences you provide
your clients that would be considered “over
the line of differentiation.”
Point of Differentiation
Through The Client’s Eyes
Marsha Johnson Evans
Director: Office Depot, Huntsman Corp, Lehman
Brothers Holdings, Weight Watchers International.
President and CEO of American Red Cross (2002-
Past President of the Girl Scouts of the USA (1998-
Twenty-nine year career with the U.S. Navy
Retired in 1998 as the first female Rear Admiral of
Daughter of a U.S. Navy Chief Petty Officer
When you are leading – be aware of your dust. Make way
for a clearer view. Don’t eat dust!
An even bigger lesson….
• Make a path.
• Not so others can marvel at what you
accomplished and where you arrived….
• But rather as a trail to get to where you
stopped more quickly than you and to go
farther than you ever imagined.
Lead… so you can make a
path for others to follow.
Who has made a path for you in your career?
What have you done with that path?
Lesson #4: Lead…so you can
make a path for others to
Dr. James Neff
Orthopedic Surgeon at
University of Nebraska Medical
(passed away 2005)
Past Chief of Orthopedic
Oncology at Kansas University
Medical Center and University
of Nebraska Medical Center.
Inventor of the Neff
It often gets too loud to hear the
voice within. Leadership
qualities are within. Seek the
solitude of the dirt road and hear
the answers to your own
Director of Dolly Parton Productions
Past Executive Director of Dolly
Parton’s Imagination Library
Founder of the Dollywood Foundation
*2.5 million books annually
When you grow up on a quiet dirt road you are more
awake to any and all opportunities. There are not a lot
See the Opportunity Coming
• When you live on a dirt road you always know when
company is coming. Watch the dust. Keep your
eyes open… and you are prepared for all
Patricia Diaz Dennis
If you travel fast on a dirt road you’d better be
prepared for change. It curves and dips and twists and
just when you think you’ve got it memorized… it rains
and changes everything!
Sr. VP and Assistant General Counsel for AT&T (formerly
Former Chair of the National Board of Directors – Girl
Scouts of America
Served on the National Labor Relations Board
First Female FCC Commissioner appointed under
President Reagan. (1986-‘89)
President Bush appointed her assistant secretary for
human rights and humanitarian affairs at the U.S.
Department of State
THE LEADER AS COACH
Focus Conversations on
Learning and Performance
How Does the Leader Prepare
Others for Change?
• 1. What did you do? (results)
• 2. What did you learn?
• 3. How will you behave differently (or the
same) because of what you learned?
NO STRAIGHT LINES - - EMBRACE IT…
CHANGE IS GOOD
But What About The Edge
• “When you have come to the edge of all light that you
know and are about to drop off into the darkness of
the unknown, faith is knowing one of two things will
happen: there will be something solid to stand on, or
you will be taught to fly.” Patrick Overton
• What are your choices? Stop, Jump, Build A Bridge,
Founder and Past President of
Habitat for Humanity International
Founder of The Fuller Center for
Currently built over 350,000 homes.
1996 awarded the Presidential
Medal of Freedom award by
President Bill Clinton.
My momma could always find out where I had gone by the
footprints I left in the dirt. As a leader – I want to leave
footprints I am proud of.
• On a Dirt Road the walker leaves footprints. People
can tell where you have been.
Legacy Leaders keep their eye on
the horizon and their heart in