Findings are courtesy of 3D research
Findings are courtesy of 3D research
Findings are courtesy of 3D research
Findings are courtesy of 3D research
What
Want
3D insights report
Findings are courtesy of 3D research
How can we get inside
of the women’s minds?
Findings are courtesy of 3D research
What women like to do ?
Findings are courtesy of 3D research
WOMEN EXPERIENCE
THEIR
STORIES . . . . . . . .
Findings re courtesy of 3D research
Campaign Insights of “What Women Want”
Findings are courtesy of 3D research
1. They are disappointed with the men in their lives...
Campaign Insights of “What Women Want”
Findings are courtesy of 3D...
2. Women simply wish that men could be a little
more helpful around the house.
Campaign Insights of “What Women Want”
Find...
3. They do not like consumer goods brands which
continue to create advertising that portray women in
stereotypical / clich...
4. They badly demand from husbands to know how to
handle their children and how to initiate help.
Campaign Insights of “Wh...
Most women said that
is when they “know-how” to handle /
take care of their children
properly.
Campaign Insights “What Wom...
We quickly understood...
...that communications are
needed to break the
conventional category .
...that the female consume...
W h a t
Women
W a n t
Connecting...
emotionally
Findings are courtesy of 3D research
Findings are courtesy of 3D research
Findings are courtesy of 3D research
DADDY
ACADEMY
2121
2222
2323
2424
2525
The Mission
“DADDY ACADEMY”
2626
The Mission
“DADDY ACADEMY”
REALITY TV SHOW
2727
“DADDY ACADEMY”
REALITY TV SHOW
2828
“DADDY ACADEMY”
REALITY TV SHOW
2929
“DADDY ACADEMY”
REALITY TV SHOW
“DADDY ACADEMY”
THE ACADEMY PRINCIPAL
& THE TRAINERS
One of the unique aspect of the project is that trainers
celebrity co...
3131
ONLINE / WEBISODES
“DADDY ACADEMY”
3232
“DADDY ACADEMY”
REALITY TV SHOW
3333
“DADDY ACADEMY”
REALITY TV SHOW
The Next Step...
1. development
2. episode mechanism /
scenario
3. technical details ...
The process, the quality of the crew, right down to having a
psychologist on set, was exactly the same as any quality
real...
Ideation + Conceptor : Uki Utama
Executive Producer : B o w i egus Sudradjat
Producer : Yennyta Gusman
Creative Director :...
@2010
Daddy Academy WWW (What Women Wants) - Red Mark Indonesia
Daddy Academy WWW (What Women Wants) - Red Mark Indonesia
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Daddy Academy WWW (What Women Wants) - Red Mark Indonesia

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It's a Reality TV Show. This is the first “family value discovery project” in the world. A week end training centre for the men / husbands to become better, more proactive and more compassionate partners in women’s lives.
The Academic Centre is located at a beautiful scenery in a “destination no where” area. And is just near us.
The complex will only have “one entry - one exit”/ limited access hospitality resort

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  • Daddy Academy WWW (What Women Wants) - Red Mark Indonesia

    1. 1. Findings are courtesy of 3D research
    2. 2. Findings are courtesy of 3D research
    3. 3. Findings are courtesy of 3D research
    4. 4. Findings are courtesy of 3D research What Want 3D insights report
    5. 5. Findings are courtesy of 3D research
    6. 6. How can we get inside of the women’s minds? Findings are courtesy of 3D research
    7. 7. What women like to do ? Findings are courtesy of 3D research
    8. 8. WOMEN EXPERIENCE THEIR STORIES . . . . . . . . Findings re courtesy of 3D research
    9. 9. Campaign Insights of “What Women Want” Findings are courtesy of 3D research
    10. 10. 1. They are disappointed with the men in their lives... Campaign Insights of “What Women Want” Findings are courtesy of 3D research
    11. 11. 2. Women simply wish that men could be a little more helpful around the house. Campaign Insights of “What Women Want” Findings are courtesy of 3D research
    12. 12. 3. They do not like consumer goods brands which continue to create advertising that portray women in stereotypical / cliched ways. Campaign Insights of “What Women Want” Findings are courtesy of 3D research
    13. 13. 4. They badly demand from husbands to know how to handle their children and how to initiate help. Campaign Insights of “What Women Want” Findings are courtesy of 3D research
    14. 14. Most women said that is when they “know-how” to handle / take care of their children properly. Campaign Insights “What Women Want” Findings are courtesy of 3D research
    15. 15. We quickly understood... ...that communications are needed to break the conventional category . ...that the female consumer target audience needs to be engaged in a better than the usual way....that reflecting the reality of their lives are unique and is an entertaining way to reach and inspire the female target audience. Findings are courtesy of 3D research
    16. 16. W h a t Women W a n t Connecting... emotionally Findings are courtesy of 3D research
    17. 17. Findings are courtesy of 3D research
    18. 18. Findings are courtesy of 3D research
    19. 19. DADDY ACADEMY
    20. 20. 2121
    21. 21. 2222
    22. 22. 2323
    23. 23. 2424
    24. 24. 2525 The Mission “DADDY ACADEMY”
    25. 25. 2626 The Mission “DADDY ACADEMY” REALITY TV SHOW
    26. 26. 2727 “DADDY ACADEMY” REALITY TV SHOW
    27. 27. 2828 “DADDY ACADEMY” REALITY TV SHOW
    28. 28. 2929 “DADDY ACADEMY” REALITY TV SHOW
    29. 29. “DADDY ACADEMY” THE ACADEMY PRINCIPAL & THE TRAINERS One of the unique aspect of the project is that trainers celebrity couples are real husband and wife teams. These couples (also co producers) will bring the show to life.
    30. 30. 3131 ONLINE / WEBISODES “DADDY ACADEMY”
    31. 31. 3232 “DADDY ACADEMY” REALITY TV SHOW
    32. 32. 3333 “DADDY ACADEMY” REALITY TV SHOW The Next Step... 1. development 2. episode mechanism / scenario 3. technical details of the show 4. location of the academy rules 5. qualifying couples 6. selection process
    33. 33. The process, the quality of the crew, right down to having a psychologist on set, was exactly the same as any quality reality show created for TV. “DADDY ACADEMY” REALITY TV SHOW (perhaps less cameras and a compressed production schedule.
    34. 34. Ideation + Conceptor : Uki Utama Executive Producer : B o w i egus Sudradjat Producer : Yennyta Gusman Creative Director : Tony SiahaanDonny Writers/Research : Zarra ZettiraDimas Akira Psychologist : Tika Bisono Co Producers : Zarra Zettira “DADDY ACADEMY” REALITY TV SHOW + PUBLIC GATHERING + 24.7 ONLINE WEBISODES
    35. 35. @2010

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