Twitter for Lawyers - Social Media Training

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http://upwardaction.com. Tasha Cooper Coleman share key ideas and practical ways about how lawyers can leverage social media to grow their books of business.

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Twitter for Lawyers - Social Media Training

  1. 1. Create Momentum with TwitterA Lawyers Do Social Media™ Program www.UpwardAction.com
  2. 2. Creating Momentum with Social Media   Listen   Position   Attract   Engage   Influence   Convert © Copyright 2011 Upward Action LLC All Rights Reserved.
  3. 3. You Can Create Momentum and Increase the Visibility of Your Law Practice When You Leverage Twitter Power! © Copyright 2011 Upward Action LLC All Rights Reserved.
  4. 4. Twitter ! Lingo !© Copyright 2011 Upward Action LLC All Rights Reserved.
  5. 5. Tweet ! =!140 character message! © Copyright 2011 Upward Action LLC All Rights Reserved.
  6. 6. Retweet! =!A tweet that is forwarded.!© Copyright 2011 Upward Action LLC All Rights Reserved.
  7. 7. Direct Message! (aka “DM”)! =!Private Message! © Copyright 2011 Upward Action LLC All Rights Reserved.
  8. 8. Hash Tag! =!Number/Pound symbol “#” thatconnects “tweets” from different people into a single conversation thread.! © Copyright 2011 Upward Action LLC All Rights Reserved.
  9. 9. © Copyright 2011 Upward Action LLC All Rights Reserved.
  10. 10. Tweeple! =!What you become when you use Twitter more than once a day.  ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  11. 11. Let’s Engage!  Hash Tag = #dcbartwt  Tasha (aka “TC”) = @upwardaction  Dan = @danielmills © Copyright 2011 Upward Action LLC All Rights Reserved.
  12. 12. Twitter QuickStart  Create an account!   www.Twitter.com !  Write a short bio!   Professional + Strategically Personal!  Upload a photo!   1st impressions are lasting impressions!  Create a private list of people to follow.!   Clients, Ideal Clients, Journalists, Industry Leaders!  Add 10 relevant tweets to your twitter stream!  Follow people from your private lists!  Engage your Twitter community!   Retweets, Public Messages, Direct Messages! BONUS – Customize Your Background! © Copyright 2011 Upward Action LLC All Rights Reserved.
  13. 13. Twitter Profile© Copyright 2011 Upward Action LLC All Rights Reserved.
  14. 14. Twitter’sUnfair Advantage1.  Visibility!2.  Connection!3.  Influence! © Copyright 2011 Upward Action LLC All Rights Reserved.
  15. 15. 15 Ways to Leverage Twitter1.  Expand your network!2.  Connect with ideal clients!3.  Connect with industry leaders!4.  Connect with journalists!5.  Connect with lawyers in complementary practice areas!6.  Get noticed by the media!7.  Discover new blogs and websites!8.  Monitor activity at conferences!9.  Monitor industry buzz, news and commentary!10.  Follow the federal government!11.  Locate subject matter experts !12.  Increase traffic to your website or blog!13.  Promote events!14.  Get booked to speak to business groups!15.  Build an influential personal brand! © Copyright 2011 Upward Action LLC All Rights Reserved.
  16. 16. ExpandYour Network © Copyright 2011 Upward Action LLC All Rights Reserved.
  17. 17. Use Twitter lists 2 discover ideal clients, industry leaders, journalists & influencers !(via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  18. 18. Get Noticed © Copyright 2011 Upward Action LLC All Rights Reserved.
  19. 19. Use Twitter 2 share relevant info that adds value 2 the lives of your ideal clients !(via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  20. 20. Monitor Industry Buzz, Newand Commentary © Copyright 2011 Upward Action LLC All Rights Reserved.
  21. 21. Use Twitter 2 stay current and expand your base of knowledge !(via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  22. 22. MonitorConference Activity © Copyright 2011 Upward Action LLC All Rights Reserved.
  23. 23. Use Twitter hashtags 2 learn from conferences - even when you didnt attend !(via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  24. 24. © Copyright 2011 Upward Action LLC All Rights Reserved.
  25. 25. Monitor the FederalGovernment + Agencies © Copyright 2011 Upward Action LLC All Rights Reserved.
  26. 26. FindSubject Matter Experts © Copyright 2011 Upward Action LLC All Rights Reserved.
  27. 27. Use Twitter search tools to discover new subject matter experts ! (via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  28. 28. IncreaseWebsite Traffic © Copyright 2011 Upward Action LLC All Rights Reserved.
  29. 29. Increase traffic 2 your website & blog with Twitter by sharing links 2 your articles & posts !(via @upwardaction.com) #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  30. 30. PromoteYour Events © Copyright 2011 Upward Action LLC All Rights Reserved.
  31. 31. Expand your personal brand bysharing your upcoming events on Twitter (via @upwardaction). #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  32. 32. Get Booked to Speak toBusiness Groups © Copyright 2011 Upward Action LLC All Rights Reserved.
  33. 33. Get more speaking engagementswith Twitter by engaging chamber leaders (via @upwardaction). #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  34. 34. Increase Your Influence © Copyright 2011 Upward Action LLC All Rights Reserved.
  35. 35. © Copyright 2011 Upward Action LLC All Rights Reserved.
  36. 36. Increase your influence with Twitter by sharing relevantinformation with personality (via @upwardaction). #dcbartwt ! © Copyright 2011 Upward Action LLC All Rights Reserved.
  37. 37. What are lawyerstweeting about? © Copyright 2011 Upward Action LLC All Rights Reserved.
  38. 38. © Copyright 2011 Upward Action LLC All Rights Reserved.
  39. 39. Twitter Tools © Copyright 2011 Upward Action LLC All Rights Reserved.
  40. 40. Listorious Find great lists of people andorganizations to follow and monitor.! www.listorious.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  41. 41. Use http://listorious.com 2 find great lists of people & organizations to follow on Twitter (@upwardaction) #dcbartwt! © Copyright 2011 Upward Action LLC All Rights Reserved.
  42. 42. www.Listorious.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  43. 43. LexTweet This is a fantastic and FREE directory contains thousands oflawyers and others affiliated with the legal industry.! www.lextweet.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  44. 44. Use http://lextweet.com to find great lists of people and organizations to follow on Twitter (@upwardaction) #dcbartwt! © Copyright 2011 Upward Action LLC All Rights Reserved.
  45. 45. www.LexTweet.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  46. 46. TopsyTopsy is a real-time search engine that gives pretty good Twitter results. ! www.Topsy.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  47. 47. http://Topsy.com is a real-time search engine that gives pretty good Twitter results. (@upwardaction) #dcbartwt! © Copyright 2011 Upward Action LLC All Rights Reserved.
  48. 48. www.Topsy.com© Copyright 2011 Upward Action LLC All Rights Reserved.
  49. 49. KurrentlyKurrently provides real time updatesfor Twitter, Facebook and a variety of search engines.! www.kurrently.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  50. 50. www.Kurrently.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  51. 51. www.Kurrently.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  52. 52. HootsuiteHootsuite makes it easy for you to schedule social updates, create a social media team and review analytics.! www.hootsuite.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  53. 53. www.Hootsuite.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  54. 54. Timely Timely analyzes your Twitteractivity and suggests times whenyour Tweets will most likely be seen and shared.! www.timely.is © Copyright 2011 Upward Action LLC All Rights Reserved.
  55. 55. www.Timely.Is© Copyright 2011 Upward Action LLC All Rights Reserved.
  56. 56. dlvr.it Thisservice takes any RSS feed and automatically posts RSS feeds to Twitter, LinkedIn, Facebook and other social networks. ! Itprovides useful stats on clicks, followers, and popular posts, among other things.! www.dlvr.it © Copyright 2011 Upward Action LLC All Rights Reserved.
  57. 57. dlvr.it© Copyright 2011 Upward Action LLC All Rights Reserved.
  58. 58. Twilert This free tool sends daily emailupdates containing Twitter search results based on specific keywords.! www.twilert.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  59. 59. www.twilert.com© Copyright 2011 Upward Action LLC All Rights Reserved.
  60. 60. Tasha Cooper Coleman, Esq. (aka “Coach TC”) is an attorney, socialmarketing consultant and branding strategist. She is also the award-winningCEO of UpwardAction®, where she helps lawyers and firms win more clientengagements, in less time, by leveraging the power of compelling brandmessages + social marketing.Tasha is a published author and professional speaker who has beenfeatured in publications that include Black Enterprise and Suburban Essexmagazines. She has a law degree from Columbia Law School (NY) and aB.A. from Hampton University (VA).Tasha is available for keynote presentations, firm retreats, executivecoaching, social media training (on-site or virtual) and strategic planningsessions. © Copyright 2011 Upward Action LLC All Rights Reserved.
  61. 61. • UpwardAction® Signature Programsfor Solo and Small FirmsVIP Strategy Days are for firms and lawyers who are ready to leverage thepower of social media and Internet marketing to exponentially increasetheir results. You’ll spend a full day working with Tasha Cooper Coleman inon your strategic plan of action.BusinessAction™ Coaching Groups are structured to teach you exactlyhow to leverage the power of social media and the Internet for profitablegrowth. You will learn effective strategies for attracting, engaging andinfluencing the decisions of your target market and ideal clients. You can learn more about our programs for lawyers at www.LawyersDoSocialMedia.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  62. 62. Let’s Connect on Twitterwww.Twitter.com/UpwardAction Visit Us Online athttp://LawyersDoSocialMedia.com © Copyright 2011 Upward Action LLC All Rights Reserved.
  63. 63. UpwardAction® is a digital Contact Uscommunications and social marketing www.UpwardAction.comcompany. We help lawyers and firmsleverage the power of social 1325 G Street, NWmarketing to win more client Suite #500engagements, in less time. Washington, DC 20005We provide strategic planning, virtual T: 1.800.753.6576and on-site training programs and F: 1.866.669.4313social marketing implementation E: WeCare@UpwardAction.comservices. Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/Companies/upwardaction-llc © Copyright 2011 Upward Action LLC All Rights Reserved.

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