Social Media Marketing Agency

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UpwardAction® is a social media and public relations agency with a focus on social networks, email marketing, business branding, intellectual property and web technology. We are committed to helping law firms, corporations, agencies, nonprofit organizations, small businesses and professionals leverage the power of the Internet to build profitable brands, attract new business opportunities and increase their influence.

Tasha Cooper Coleman, Esq. is a branding strategist, social media consultant and CEO of UpwardAction®. She helps firms, corporations and agencies build magnetic brands and leverage the power of the Internet for profitable returns.

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Social Media Marketing Agency

  1. 1. UpwardAction® Statement of Capabilitieswww.UpwardAction.com ::: 1 (800) 753-6576
  2. 2. Social Media Policies  Every corporation, firm, agency, small business, educational institution and nonprofit needs a clearly defined social media policy.  A smart social media policy communicates your organization’s expectations for the use of social media and sets the tone for online engagement. It also helps to (i) manage your online reputation; (ii) promote and protect your brand; and, (iii) mitigate risk and liability.  We have found the most effective social media policies to be clear, direct and written in plain English (not “corporate speak” or legalese).  If your company does not have a social media policy, UpwardAction® can help. Call our office at 1 (800) 753-6576 for more information about how we can help you develop a policy that is designed to meet the exact needs of your organization.  © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  3. 3. Brilliant Branding & Marketing VIP Strategy Days  This is an entire day working with me to map out strategies and ideas for …   Refining your brand message   Creating a social marketing plan of action   Developing profitable ideas for your intellectual property   Creating a 6-month editorial and marketing calendar.    Private consulting days are perfect for small companies and firms that want to increase their visibility and online exposure.   We provide a limited number of private consulting days each month and they must be booked at least four weeks in advance.    Call our office at 1 (800) 753-6576 for more information about our Brilliant Branding & Marketing VIP Strategy Days.  © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  4. 4. Chief Social Media & Digital Marketing Officer  If your company is ready to leverage the power of social media and digital marketing to accelerate your success, UpwardAction® is here to help.  When you invest our “Chief Social Media & Digital Marketing Office” program, UpwardAction® will manage your online PR, online marketing and social media programs at only a fraction of what it would cost to hire a full- time or part-time marketing professional. This includes all responsibility for (i) managing your company’s Internet marketing program and (ii) creating and distributing compelling content for your social networks.  We’ll also help your company leverage the power of the Internet and social media to attract, engage and influence your ideal clients and target market.  Call our office at 1 (800) 753-6576 for more information about our Social Media & Digital Marketing Manager Program. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  5. 5. Social Media Marketing Implementation  UpwardAction® offers a variety of social media implementation programs in which we’ll manage some or all of the following -   Social Networks (e.g, Twitter, Facebook, LinkedIn, Tumblr, Quora, etc.)   Online Publicity (e.g, Press Releases, Press Mentions, etc.)   Blogs   Social Bookmarking   Video Marketing   Article Marketing   Content share sites (e.g. SlideShare, JD Supra, Scribd, etc.)   And much, much more….  Our implementation programs are perfect for companies that need limited social marketing support in specific area of their business development and marketing programs.  Call our office at 1 (800) 753-6576 for more information about our Social Media Marketing Implementation Program. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  6. 6. Training Programs & Keynote Presentations  UpwardAction® develops custom training programs (virtual and in-person) and keynote presentations for small businesses, agencies, firms, corporations and agencies in the following areas:   Social Media Marketing   Brilliant Branding for Business and Personal Success   Leadership Branding   Social Media – Legal Highlights   Online Marketing for Law Firms   Online Marketing for Financial Institutions   Online Marketing for Small Business   Women and Entrepreneurship   Creative Communications for Businesses & Professionals   Profitable Conversations – A Lesson in Rainmaking   Intellectual Property - A Game Changer  Call our office at 1 (800) 753-6576 for more information about our training programs. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  7. 7. Strategy Planning UpwardAction® provides strategic planning in the following areas:   Brilliant Brand Messaging   Email Marketing   Comprehensive Internet Marketing (e.g, social media, article marketing, video marketing, blogging and online publicity)   Social Media Marketing   Online Publicity   Intellectual Property for Profit  Call our office at 1 (800) 753-6576 for more information about our strategic planning programs. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  8. 8. Ghostwriting & Legal Research & Writing  UpwardAction® provides the following ghostwriting, legal writing and online research services:   Articles   Blog Posts   Columns   Special Reports   Annual Reports  Call our office at 1 (800) 753-6576 for more information about our writing and online research services. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  9. 9. About UpwardAction®UpwardAction® is a creative communications and publicrelations agency with a focus on social networks, emailmarketing, business branding, intellectual property and webtechnology.We are committed to helping law firms, corporations,agencies, nonprofit organizations, small businesses andprofessionals leverage the power of the Internet to buildprofitable brands, attract new business opportunities andincrease their influence. © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  10. 10. About Tasha Cooper Coleman, Esq.Tasha (TC) Cooper Coleman, Esq. is a social marketing consultant,branding strategist and lawyer with a focus on social media and onlinepublicity. She is also the CEO of UpwardAction®.Armed with more than a decade of legal and business experiences, TC’sunique background fuels her ability to help clients build magneticpersonal brands for professional endeavors, establish businessdevelopment initiatives and develop intellectual property to drivemultiple streams of residual income.She has authored numerous articles about personal branding, onlinebusiness development and social media marketing from a legalperspective. In addition to her many articles and audio programs, T.C.was a contributing author to the legal treatise Securities in the ElectronicAge: A practical guide to law and regulation, 2nd edition published in2000 by Glasser Legalworks. TC has been featured in regional and national publications that includeWomen2Woman Business, inBiz and Black Enterprise magazines. She hasalso been an instructor for Black Enterprise Lincoln Small BusinessUniversity and the University of Richmond School of Continuing Studies.TC earned her law degree from Columbia University School of Law andher BA in English from Hampton University (VA). She was trained as a Tasha Cooper Coleman, Esq.coach at Coach University. Attorney, Author, Social Media Strategist, Entrepreneur © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576
  11. 11. Connect with Us Online  Website: http://UpwardAction.com  Facebook: http://Facebook.com/UpwardAction  Twitter: http://Twitter.com/UpwardAction  LinkedIn: http://LinkedIn.com/Companies/UpwardAction-LLC  YouTube: http://YouTube.com/UpwardActionCoaching  Skype: http://Skype.com/UpwardActionCoach  Quora: http://Quora.com/tc-coleman  JD Supra: http://www.jdsupra.com/profile/upwardaction/ © 2011 Upward Action LLC ::: www.UpwardAction.com ::: 1 (800) 753-6576

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