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LAWYERS DO
SOCIAL MEDIA
MAXIMIZE YOUR TIME.
AUTOMATE.
WE WILL COVER …
6 tools that can help you to
save time and be consistent.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
5 KEYS TO SUCCESS
Publish
Track
Measure
Adjust
Publish
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
HOOTSUITE
www.Hootsuite.com
 General purpose tool that is great for
updating multiple accounts across various
social media platforms.
 Allows scheduled posts and real time updates
on the same platform.
 Cost effective to share with staff or assistants.
© 2014 Upward Action LLC
SPROUT SOCIAL
www.SproutSocial.com
© 2014 Upward Action LLC
 Schedule posts on multiple accounts across
multiple social media platforms.
 Detail analytics that are easy to grasp.
 Makes it easy to schedule updates, update
in real time, and assign tasks to team
members that are associated with specific
updates.
BUFFER
www.BufferApp.com
© 2014 Upward Action LLC
 Upload your posts into Buffer and this tool
will space the posts out throughout the
day.
 Effective tool for getting the most visibility
for your updates.
 Drawback: Doesn’t allow posting from
within the application.
FACEBOOK SCHEDULER
www.Facebook.com
© 2014 Upward Action LLC
 Facebook makes it easy to schedule
posts to your Facebook business/fan
(not personal) page from within
Facebook.
 Using the Facebook Scheduler gets
the most visibility for your Facebook
posts.
iPhone Photos: Automatically e-mail
iPhone photos to yourself.
iPhone Contacts: Import your iPhone
contacts into a Google Docs spreadsheet
for easy back-up and sorting.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
IFTTT
www.IFTTT.com
Silence: Use location geo-tags to silence
your cell phone when you enter the
courthouse (or any other place you’d like
silence).
Archive: Back up social media update to
Evernote.
Automate Blogging: Share your
WordPress blog entries on your social
networks.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
Open Table: Add Open Table
reservations to your calendar.
Birthday: Get reminders about
calendared birthdays, and send nice
BD notes on FB.
Congressional Updates: Get a notice
when Congress schedules to vote on a
bill or when POTUS signs a new bill.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
Lost Phone: If you have lost your cell
phone, send yourself an email with
#lostphone in the title and IFTTT will call
you.
Voicemail: Transcribe and archive
voicemails to Evernote or Gmail.
Organize: Send all emails tagged
#receipts to a Google Docs
spreadsheet.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
ZAPIER
www.Zapier.com
Manage Your Contacts: Create a new
Clio contact when someone enters
information into your online intake form
(e.g., Google form or WuFoo).
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
Remember Birthdays: Let Zapier create
draft happy birthday e-mails for your
client’s birthdays or other important dates
that are stored in Google Calendar.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
Add Google Labels for New Matters:
When you open a new matter in Clio,
add a new label in Gmail to pull
together all conversations related to the
matter for easy grouping and
forwarding. Automate this with Zapier.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
Sync with Evernote: Use Zapier to
connect your Evernote account to
Clio.
Zapier keeps an eye on a designated
Evernote notebook for new notes.
When a new note is added, Zapier uses
the note's tag to create a note in a Clio
matter.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
IT’S TIME TO LAUNCH!
Pick a tool.
Use it!
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
This presentation was brought to you by
LawyersLaunchpad™, a division of UpwardAction®.
To learn more about how you can leverage the power of
the Internet to build a profitable foundation for your law
firm, visit our website or check us out on social media.
W: www.LawyersLaunchpad.com
T: www.Twitter.com/Lawyerpreneurs
F: www.Facebook.com/Lawyerprenuers

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Maximize Your Time with Automation

  • 1. LAWYERS DO SOCIAL MEDIA MAXIMIZE YOUR TIME. AUTOMATE.
  • 2. WE WILL COVER … 6 tools that can help you to save time and be consistent. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 3. 5 KEYS TO SUCCESS Publish Track Measure Adjust Publish © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 4. HOOTSUITE www.Hootsuite.com  General purpose tool that is great for updating multiple accounts across various social media platforms.  Allows scheduled posts and real time updates on the same platform.  Cost effective to share with staff or assistants. © 2014 Upward Action LLC
  • 5. SPROUT SOCIAL www.SproutSocial.com © 2014 Upward Action LLC  Schedule posts on multiple accounts across multiple social media platforms.  Detail analytics that are easy to grasp.  Makes it easy to schedule updates, update in real time, and assign tasks to team members that are associated with specific updates.
  • 6. BUFFER www.BufferApp.com © 2014 Upward Action LLC  Upload your posts into Buffer and this tool will space the posts out throughout the day.  Effective tool for getting the most visibility for your updates.  Drawback: Doesn’t allow posting from within the application.
  • 7. FACEBOOK SCHEDULER www.Facebook.com © 2014 Upward Action LLC  Facebook makes it easy to schedule posts to your Facebook business/fan (not personal) page from within Facebook.  Using the Facebook Scheduler gets the most visibility for your Facebook posts.
  • 8. iPhone Photos: Automatically e-mail iPhone photos to yourself. iPhone Contacts: Import your iPhone contacts into a Google Docs spreadsheet for easy back-up and sorting. © 2014 Upward Action LLC www.LawyersLaunchpad.com IFTTT www.IFTTT.com
  • 9. Silence: Use location geo-tags to silence your cell phone when you enter the courthouse (or any other place you’d like silence). Archive: Back up social media update to Evernote. Automate Blogging: Share your WordPress blog entries on your social networks. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 10. Open Table: Add Open Table reservations to your calendar. Birthday: Get reminders about calendared birthdays, and send nice BD notes on FB. Congressional Updates: Get a notice when Congress schedules to vote on a bill or when POTUS signs a new bill. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 11. Lost Phone: If you have lost your cell phone, send yourself an email with #lostphone in the title and IFTTT will call you. Voicemail: Transcribe and archive voicemails to Evernote or Gmail. Organize: Send all emails tagged #receipts to a Google Docs spreadsheet. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 13. Manage Your Contacts: Create a new Clio contact when someone enters information into your online intake form (e.g., Google form or WuFoo). © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 14. Remember Birthdays: Let Zapier create draft happy birthday e-mails for your client’s birthdays or other important dates that are stored in Google Calendar. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 15. Add Google Labels for New Matters: When you open a new matter in Clio, add a new label in Gmail to pull together all conversations related to the matter for easy grouping and forwarding. Automate this with Zapier. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 16. Sync with Evernote: Use Zapier to connect your Evernote account to Clio. Zapier keeps an eye on a designated Evernote notebook for new notes. When a new note is added, Zapier uses the note's tag to create a note in a Clio matter. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 17. IT’S TIME TO LAUNCH! Pick a tool. Use it! © 2014 Upward Action LLC www.LawyersLaunchpad.com
  • 18. © 2014 Upward Action LLC www.LawyersLaunchpad.com This presentation was brought to you by LawyersLaunchpad™, a division of UpwardAction®. To learn more about how you can leverage the power of the Internet to build a profitable foundation for your law firm, visit our website or check us out on social media. W: www.LawyersLaunchpad.com T: www.Twitter.com/Lawyerpreneurs F: www.Facebook.com/Lawyerprenuers