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LAWYERS DO
SOCIAL MEDIA
MAXIMIZE YOUR TIME.
AUTOMATE.
WE WILL COVER …
6 tools that can help you to
save time and be consistent.
© 2014 Upward Action LLC
www.LawyersLaunchpad.c...
5 KEYS TO SUCCESS
Publish
Track
Measure
Adjust
Publish
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
HOOTSUITE
www.Hootsuite.com
 General purpose tool that is great for
updating multiple accounts across various
social medi...
SPROUT SOCIAL
www.SproutSocial.com
© 2014 Upward Action LLC
 Schedule posts on multiple accounts across
multiple social m...
BUFFER
www.BufferApp.com
© 2014 Upward Action LLC
 Upload your posts into Buffer and this tool
will space the posts out t...
FACEBOOK SCHEDULER
www.Facebook.com
© 2014 Upward Action LLC
 Facebook makes it easy to schedule
posts to your Facebook b...
iPhone Photos: Automatically e-mail
iPhone photos to yourself.
iPhone Contacts: Import your iPhone
contacts into a Googl...
Silence: Use location geo-tags to silence
your cell phone when you enter the
courthouse (or any other place you’d like
si...
Open Table: Add Open Table
reservations to your calendar.
Birthday: Get reminders about
calendared birthdays, and send n...
Lost Phone: If you have lost your cell
phone, send yourself an email with
#lostphone in the title and IFTTT will call
you...
ZAPIER
www.Zapier.com
Manage Your Contacts: Create a new
Clio contact when someone enters
information into your online intake form
(e.g., Googl...
Remember Birthdays: Let Zapier create
draft happy birthday e-mails for your
client’s birthdays or other important dates
t...
Add Google Labels for New Matters:
When you open a new matter in Clio,
add a new label in Gmail to pull
together all conv...
Sync with Evernote: Use Zapier to
connect your Evernote account to
Clio.
Zapier keeps an eye on a designated
Evernote no...
IT’S TIME TO LAUNCH!
Pick a tool.
Use it!
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
© 2014 Upward Action LLC
www.LawyersLaunchpad.com
This presentation was brought to you by
LawyersLaunchpad™, a division of...
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Maximize Your Time with Automation

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In this lesson, we show you the six tools that will change the way you feel about social media. You will learn several ways to automate posts on several social media platforms, as well as options for delegating tasks to your team members.

Visit http://www.LawyerLaunchpad.com to access training programs designed to help lawyers build profitable law firms.

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Maximize Your Time with Automation

  1. 1. LAWYERS DO SOCIAL MEDIA MAXIMIZE YOUR TIME. AUTOMATE.
  2. 2. WE WILL COVER … 6 tools that can help you to save time and be consistent. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  3. 3. 5 KEYS TO SUCCESS Publish Track Measure Adjust Publish © 2014 Upward Action LLC www.LawyersLaunchpad.com
  4. 4. HOOTSUITE www.Hootsuite.com  General purpose tool that is great for updating multiple accounts across various social media platforms.  Allows scheduled posts and real time updates on the same platform.  Cost effective to share with staff or assistants. © 2014 Upward Action LLC
  5. 5. SPROUT SOCIAL www.SproutSocial.com © 2014 Upward Action LLC  Schedule posts on multiple accounts across multiple social media platforms.  Detail analytics that are easy to grasp.  Makes it easy to schedule updates, update in real time, and assign tasks to team members that are associated with specific updates.
  6. 6. BUFFER www.BufferApp.com © 2014 Upward Action LLC  Upload your posts into Buffer and this tool will space the posts out throughout the day.  Effective tool for getting the most visibility for your updates.  Drawback: Doesn’t allow posting from within the application.
  7. 7. FACEBOOK SCHEDULER www.Facebook.com © 2014 Upward Action LLC  Facebook makes it easy to schedule posts to your Facebook business/fan (not personal) page from within Facebook.  Using the Facebook Scheduler gets the most visibility for your Facebook posts.
  8. 8. iPhone Photos: Automatically e-mail iPhone photos to yourself. iPhone Contacts: Import your iPhone contacts into a Google Docs spreadsheet for easy back-up and sorting. © 2014 Upward Action LLC www.LawyersLaunchpad.com IFTTT www.IFTTT.com
  9. 9. Silence: Use location geo-tags to silence your cell phone when you enter the courthouse (or any other place you’d like silence). Archive: Back up social media update to Evernote. Automate Blogging: Share your WordPress blog entries on your social networks. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  10. 10. Open Table: Add Open Table reservations to your calendar. Birthday: Get reminders about calendared birthdays, and send nice BD notes on FB. Congressional Updates: Get a notice when Congress schedules to vote on a bill or when POTUS signs a new bill. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  11. 11. Lost Phone: If you have lost your cell phone, send yourself an email with #lostphone in the title and IFTTT will call you. Voicemail: Transcribe and archive voicemails to Evernote or Gmail. Organize: Send all emails tagged #receipts to a Google Docs spreadsheet. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  12. 12. ZAPIER www.Zapier.com
  13. 13. Manage Your Contacts: Create a new Clio contact when someone enters information into your online intake form (e.g., Google form or WuFoo). © 2014 Upward Action LLC www.LawyersLaunchpad.com
  14. 14. Remember Birthdays: Let Zapier create draft happy birthday e-mails for your client’s birthdays or other important dates that are stored in Google Calendar. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  15. 15. Add Google Labels for New Matters: When you open a new matter in Clio, add a new label in Gmail to pull together all conversations related to the matter for easy grouping and forwarding. Automate this with Zapier. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  16. 16. Sync with Evernote: Use Zapier to connect your Evernote account to Clio. Zapier keeps an eye on a designated Evernote notebook for new notes. When a new note is added, Zapier uses the note's tag to create a note in a Clio matter. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  17. 17. IT’S TIME TO LAUNCH! Pick a tool. Use it! © 2014 Upward Action LLC www.LawyersLaunchpad.com
  18. 18. © 2014 Upward Action LLC www.LawyersLaunchpad.com This presentation was brought to you by LawyersLaunchpad™, a division of UpwardAction®. To learn more about how you can leverage the power of the Internet to build a profitable foundation for your law firm, visit our website or check us out on social media. W: www.LawyersLaunchpad.com T: www.Twitter.com/Lawyerpreneurs F: www.Facebook.com/Lawyerprenuers

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