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How many lawyers does it take to answer your client’s question? If you have an I.C.O.N.I.C. personal brand, it only takes one.
It’s not enough to have expertise and to share that expertise online, you must have a personal brand, a way in which you stand out from the crowd. A personal brand will allow your readers to know exactly what to expect from you, and will enable you to be a respected voice for your profession.
In this lesson, LawyersLaunchpad will show you what it means to have a personal brand, what it means to be I.C.O.N.I.C, and how to build your I.C.O.N.I.C. brand. You will learn the six criteria of an I.C.O.N.I.C. personal brand and how to implement each element. Don’t become just another voice, be I.C.O.N.I.C.
Visit http://www.LawyerLaunchpad.com to access training programs designed to help lawyers build profitable law firms.