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Lawyers Do Social Media: Grow Your Law Practice with an ICONIC Personal Brand

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How many lawyers does it take to answer your client’s question? If you have an I.C.O.N.I.C. personal brand, it only takes one.

It’s not enough to have expertise and to share that expertise online, you must have a personal brand, a way in which you stand out from the crowd. A personal brand will allow your readers to know exactly what to expect from you, and will enable you to be a respected voice for your profession.

In this lesson, LawyersLaunchpad will show you what it means to have a personal brand, what it means to be I.C.O.N.I.C, and how to build your I.C.O.N.I.C. brand. You will learn the six criteria of an I.C.O.N.I.C. personal brand and how to implement each element. Don’t become just another voice, be I.C.O.N.I.C.

Visit http://www.LawyerLaunchpad.com to access training programs designed to help lawyers build profitable law firms.

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Lawyers Do Social Media: Grow Your Law Practice with an ICONIC Personal Brand

  1. 1. LAWYERS DO SOCIAL MEDIA I.C.O.N.I.C. PERSONAL BRANDING
  2. 2. What it means to have a personal brand. What it means to be I.C.O.N.I.C. How to build your I.C.O.N.I.C. brand. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  3. 3. PROMISE OF VALUE
  4. 4. IDENTIFIABLE CREATIVE ON TOP OF MIND NECESSARY INTENTIONAL CLIENT-FOCUSED
  5. 5. Target Market Ideal Client Colleagues Competitors Potential Referral Partners © 2014 Upward Action LLC www.LawyersLaunchpad.com
  6. 6. Needs Desires Concerns Opportunities © 2014 Upward Action LLC www.LawyersLaunchpad.com
  7. 7. Helpful Knowledgeable Consistent © 2014 Upward Action LLC www.LawyersLaunchpad.com
  8. 8. Credible Experienced Resourceful Committed © 2014 Upward Action LLC www.LawyersLaunchpad.com
  9. 9. Always Adding Value Educate  Insight Inform  Empower Motivate  Inspire Entertain © 2014 Upward Action LLC www.LawyersLaunchpad.com
  10. 10. Connects Emotion to Need Connects Need to Solution Connects Solution to Experience © 2014 Upward Action LLC www.LawyersLaunchpad.com
  11. 11. Write down exactly how your work embodies each element of the I.C.O.N.I.C. branding formula. Write down exactly how you can show up this way online. © 2014 Upward Action LLC www.LawyersLaunchpad.com
  12. 12. This presentation was brought to you by LawyersLaunchpad™, a division of UpwardAction®. To learn more about how you can leverage the power of the Internet to build a profitable foundation for your law firm, visit our website or check us out on social media. W: www.LawyersLaunchpad.com T: www.Twitter.com/Lawyerpreneurs F: www.Facebook.com/Lawyerprenuers © 2014 Upward Action LLC www.LawyersLaunchpad.com

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