1. Simple steps to increase
brand building and conversion.
Your magazine ad
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2. Let’s say you advertise in
a magazine with 100,000
readers.
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3. How many convert to
sales, sign ups or
leads?
15, 25, 35?
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4. ...and how many will
see your brand and
understand your
offer?
100, 200, 500?
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5. What a waste!
(at least in our opinion)
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6. What would you say if we
could double or triple
your conversion?
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7. ...and boost
your brand
building
more than
10 times!
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8. Impossible?
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9. It’s actually quite simple,
but will require some work
from your side.
Here’s how to do it...
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10. Step 1.
Run a first impression
eye tracking test on your
magazine ad
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11. Step 2. Analyze the results...
Fixations on different ad elements
...or let us help
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12. Step 3.
If fixations are very
scattered, your ad design
is most likely wasting
your marketing budget.
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13. Step 4.
If fixations are focused
on your most important
elements, you most likely
have a very effective ad
design.
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14. Why is it so
important
where
people look?
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15. we assume...
that people see and understand
the entire ad.
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16. In reality, most
people only notice
a few of the
elements in your
ad.
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17. This is when things
get really interesting!
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18. If fixations are scattered,
most people will simply flip to
the next page...
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19. ...because most of
them won’t
understand what your
ad is all about!
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20. on the
other
hand...
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21. If you have a
really effective ad
design
people will fixate their
gaze on your most
important elements
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22. ...meaning, everyone who
looks at your ad will
understand the same
message.
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23. and instead of flipping the page,
more people will become interested
in your
brand /product / service
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24. This way you
won’t have to
waste your
marketing
budget.
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25. So, make sure...
...your advertising
investments start paying off
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26. Start now!
just click away an email:
info@upstain.com
How effective is
your magazine ad
design?
Friday 18 July 14