Boost your magazine ad conversion and brand building

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Simple steps to increase brand building and conversion from your magazine ads.
Right now you are probably wasting your marketing budget - find out how to make your ads 10x more effective.

Easy way to test your magazine ad design!

Published in: Marketing
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Boost your magazine ad conversion and brand building

  1. 1. Simple steps to increase brand building and conversion. Your magazine ad Friday 18 July 14
  2. 2. Let’s say you advertise in a magazine with 100,000 readers. Friday 18 July 14
  3. 3. How many convert to sales, sign ups or leads? 15, 25, 35? Friday 18 July 14
  4. 4. ...and how many will see your brand and understand your offer? 100, 200, 500? Friday 18 July 14
  5. 5. What a waste! (at least in our opinion) Friday 18 July 14
  6. 6. What would you say if we could double or triple your conversion? Friday 18 July 14
  7. 7. ...and boost your brand building more than 10 times! Friday 18 July 14
  8. 8. Impossible? Friday 18 July 14
  9. 9. It’s actually quite simple, but will require some work from your side. Here’s how to do it... Friday 18 July 14
  10. 10. Step 1. Run a first impression eye tracking test on your magazine ad Friday 18 July 14
  11. 11. Step 2. Analyze the results... Fixations on different ad elements ...or let us help Friday 18 July 14
  12. 12. Step 3. If fixations are very scattered, your ad design is most likely wasting your marketing budget. Friday 18 July 14
  13. 13. Step 4. If fixations are focused on your most important elements, you most likely have a very effective ad design. Friday 18 July 14
  14. 14. Why is it so important where people look? Friday 18 July 14
  15. 15. we assume... that people see and understand the entire ad. Friday 18 July 14
  16. 16. In reality, most people only notice a few of the elements in your ad. Friday 18 July 14
  17. 17. This is when things get really interesting! Friday 18 July 14
  18. 18. If fixations are scattered, most people will simply flip to the next page... Friday 18 July 14
  19. 19. ...because most of them won’t understand what your ad is all about! Friday 18 July 14
  20. 20. on the other hand... Friday 18 July 14
  21. 21. If you have a really effective ad design people will fixate their gaze on your most important elements Friday 18 July 14
  22. 22. ...meaning, everyone who looks at your ad will understand the same message. Friday 18 July 14
  23. 23. and instead of flipping the page, more people will become interested in your brand /product / service Friday 18 July 14
  24. 24. This way you won’t have to waste your marketing budget. Friday 18 July 14
  25. 25. So, make sure... ...your advertising investments start paying off Friday 18 July 14
  26. 26. Start now! just click away an email: info@upstain.com How effective is your magazine ad design? Friday 18 July 14

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