Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

happify!

674 views

Published on

a happiness tracking app, recording happy moods, happiness triggers, and good memories

Published in: Business, Technology
  • Be the first to comment

happify!

  1. 1. eden strategy institutewww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  2. 2. create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs &City operators Higher Ed in don’t have SG+ whoemotional data may neglect by locations. the little SHARINGLet’s all boost things in life HAPPINESS happiness!
  3. 3. Competitive Position Live Happy:DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
  4. 4. Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness • Free for first  100,000  Campaigns downloads? • Service recovery
  5. 5. 1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to actionwww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  6. 6. 2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy?www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  7. 7. 3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!)www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  8. 8. 4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour patternswww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  9. 9. 5. MY HAPPY JOURNAL: Relive my happiest momentswww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  10. 10. 6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happywww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  11. 11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees!www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  12. 12. 8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself!www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  13. 13. 9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail)www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  14. 14. 10. It’s up! www.edenstrategyinstitute.com/happywww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

×