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a happiness tracking app, recording happy moods, happiness triggers, and good memories

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  1. 1. eden strategy COPYRIGHT Eden Strategy Institute 2012
  2. 2. create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs &City operators Higher Ed in don’t have SG+ whoemotional data may neglect by locations. the little SHARINGLet’s all boost things in life HAPPINESS happiness!
  3. 3. Competitive Position Live Happy:DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
  4. 4. Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness • Free for first  100,000  Campaigns downloads? • Service recovery
  5. 5. 1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to COPYRIGHT Eden Strategy Institute 2012
  6. 6. 2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy? COPYRIGHT Eden Strategy Institute 2012
  7. 7. 3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!) COPYRIGHT Eden Strategy Institute 2012
  8. 8. 4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour COPYRIGHT Eden Strategy Institute 2012
  9. 9. 5. MY HAPPY JOURNAL: Relive my happiest COPYRIGHT Eden Strategy Institute 2012
  10. 10. 6. YOUR HAPPY JOURNAL: Learn what makes my loved ones COPYRIGHT Eden Strategy Institute 2012
  11. 11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees! COPYRIGHT Eden Strategy Institute 2012
  12. 12. 8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself! COPYRIGHT Eden Strategy Institute 2012
  13. 13. 9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail) COPYRIGHT Eden Strategy Institute 2012
  14. 14. 10. It’s up! COPYRIGHT Eden Strategy Institute 2012