Upreports Infotech shared another video case study to help entrepreneurs and business owners discover how social media content creation and growth happens at the leading social media marketing agencies of the world. In this social media content creation case study video, we share our work approach and content strategy deployed for a shoe startup based in London. The startup wished to build their Instagram & Facebook presence while focusing on relevant content and partnered with Upreports Infotech for the same. Our team conducted industry analysis and created relevant social media posts to generate social media mileage for the business. Check out the video to upgrade your social media game or connect with us for social media marketing services. Email at hello@upreports.com to discuss your social media goals with top marketing agency of India. Over the past decade, we have gained a deep understanding of social media marketing and use the same to create huge value for our clients. Get in touch with the leading team of social media marketers or steal some social media content creatin hacks from the video itself! Learn more about our social media marketing services https://www.upreports.com/social-media-marketing-services.html Download the case study, https://www.upreports.com/pdf/social-media-content-case-study-strategy.pdf Learn about our expertise by going through our top-performing blog and in-demand services: https://www.upreports.com/amazon-account-management-services.html https://www.upreports.com/blog/how-get-software-projects-online/ https://www.upreports.com/blog/reputation-management-cost/ https://www.upreports.com/personal-reputation-management-case-study.html

1. SOCIAL
MEDIA
CONTENT
CREATION
A case study by Upreports Infotech

2. TABLE OF
CONTENTS

3. CLIENT
INTRODUCTION
Heels and Feels (London) is a custom shoe
startup driven by the vision to revolutionize the
shoe industry with custom vegan shoes & heels.
The startup wished to build their Instagram &
Facebook presence while focusing on relevant
content.
This case study PPT documents our work
approach and content strategy for the shoe
startup on Facebook and Instagram.

4. PROJECT
DELIVERABLES
While the project majorly
focusedon content creation
for Heels & Feels’ social
presence, we also assisted the
startup in understanding
different aspects of content
creation.

5. WORK APPROACH
Competitor
analysis
Social media
strategy of leading
shoe startups and
vegan brands were
thoroughly studied.
Audience
analysis
Research to gain
insights on women
buying habits, latest
fashion trends, and
popular culture.
Team
discussions
Community
discussions and
team sessions were
organized for first-
hand insights.
Heels & Feels’ audience is primarily women and hence the first goal was
to understand the audience through:

6. CONTENT DIVERSITY
To grow initial base of followers and generate maximum engagement,
Team Upreports decided to plan diverse posts focused on different sub-
audience groups. Below are the major content ideas we worked upon:
Planning posts around vegan
celebrities, designers and influential
personalities.
Women empowerment was
blended with latest footwear trends
opposing cruelty towards animals.
Vegan lifestyle was made part of
content social content narrative.

7. FOCUSED AREAS
1 Psychological triggers
Our team used psychological
triggers and planned emotional
content to generate desired
response from audience.
3 Hashtag strategy
We made over 5 groups of
hashtags based on fashion,
footwear, veganism, love,
and women.
2 Caption planning
Our team of copywriters planned
captivating captions for Heels
and Feels.
4 Tagging & shoutouts
We targeted vegan fashion
influencers and expanded our
content reach.

8. RESULTS
Within a short span of 3 months,
Heels and Feels experienced 400%
hike in theInstagram followers.
Facebook showed similar increase
in its post and page likes.
400
300
200
100
0
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9. 150% growth in post likes
Increase in engagement
through comments
Product inquiries through
Direct Messages.
Well-curated Instagram
feed
INSTAGRAM GROWTH

10. FACEBOOK
GROWTH
500% growth in page Likes.
200% increase in post Shares.
Informative and active
Facebook page feed
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11. CONCLUSION
Within a short span of time, Upreports established Heels and Feels as a
strong vegan voice and custom shoe brand on Instagram. Our team is
also assisting the startup with content of its upcoming website.
Discuss your social media goals with us by sending us an email at
hello@upreports.com. Start growing now with top team of brand
specialists, SEO experts, and digital marketers.
Further reading: Read how much online reputation management costs

12. CONTACT US
Phone Number
+91 7837 263 602
Email Address
hello@upreports.com
Website
www.upreports.com/