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Blog marketing- Ranking Business’s Blogs On Google’s First Page

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Every blog is created with a belief to rank on Google’s first page. But how many of the thousands of blogs appear on Google’s 1st page? Very few!

Upreports Infotech, the growth marketing company brings this blog marketing case study (PDF) of one of its client, India’s emerging Vendor Platform for which Team Upreports created successful blog marketing strategies and obtained high rank on Google’s first page.

Before introducing its vendor database to public, our client wanted to hit the search engines with fine, informative content. For doing this, Team Upreports planned on creating blog marketing strategies through which various fields of client expertise could be targeted.

Extensive research was done to understand target audience and their search habits. It was critical to develop blogs that generate value for the future readers and therefore some essential points were targeted like:

Topic-driven keyword research
Audience demographics
Industry competitiveness
Competitor analysis

Our blog marketing work philosophy included three main approaches:

Rigorous Research
Impeccable Writing
Focused marketing

“Team Upreports worked with the goal of publishing 4 blogs every week and consistently churned out top quality posts”

To know how a team of 4 professionals, deployed to handle the blog marketing assignment created a blog marketing example, go through the entire case study and learn more about blog marketing.

Published in: Business
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Blog marketing- Ranking Business’s Blogs On Google’s First Page

  1. 1. BLOG WRITING & MARKETING A case study focused on events industry Ranking business blogs on Google’s first page
  2. 2. ©UpReports Blog Marketing – Case Study www.upreports.com Contents 1. Client Background 2. Project Goals 3. Initial Research and Findings 4. Work Approach 6. Blog Marketing Results 7. Work Timeline & Team Insights 8. Conclusion
  3. 3. ©UpReports Blog Marketing – Case Study www.upreports.com Client Introduction Eventswedo is a vendor discovery startup working to bring India’s top wedding and event planners on its platform. The company is driven by the goal of helping Indians discover and hire vendors like decorators, caterers, wedding planners, makeup artists, and entertainers with ease.
  4. 4. ©UpReports Blog Marketing – Case Study www.upreports.com Project Goals Before making its huge database of vendors live, Team Eventswedo wanted to make an impact on search engines. Connecting with their audience through blogging made perfect sense from aspect. Below were the major goals of the blog writing and marketing campaign: Planning SEO-ready blogs that audience will love GOAL 1 GOAL 2 Handling writing and publishing of blogs GOAL 3 Marketing & sharing to generate mileage.
  5. 5. ©UpReports Blog Marketing – Case Study www.upreports.com Initial Research & Findings Our team undertook extensive research to understand target audience and their search habits. This was critical to develop blogs that generate value for the future readers. Below were points our research focused upon: Topic-driven keyword research Audience demographics Industry competitiveness Competitor analysis More
  6. 6. ©UpReports Blog Marketing – Case Study www.upreports.com Work approach Following a collaborative work approach, Upreports established a content creation process that generated value in terms of traffic, community interactions, and Google visibility. Below were the core aspects of our work approach: For every blog post planned and written for Eventswedo, our team did extensive research and even spoke to event vendors to get first-hand information. Before starting the writing work, we: Rigorous Research Focused Marketing Impeccable Writing RIGOROUS RESEARCH CREATION Studied competitors to check topic coverage Focused on covering topics with search volume & less competition. Planned on creating cornerstone content initially Conducted extensive research to gather insights Spoke with vendors for data gathering Did careful keyword planning and segmentation
  7. 7. ©UpReports Blog Marketing – Case Study www.upreports.com “Team Upreports worked with the goal of publishing 4 blogs every week and consistently churned out top quality posts” Initial research showed that majority of the people running event planning related searches on Google India fell between the age group of 20 to 35 years. Hence, our team of writers finalized a writing style that fits millennial’s short attention span. IMPECCABLE WRITING
  8. 8. ©UpReports Blog Marketing – Case Study www.upreports.com Small paragraphs, conversation writing style, and timely use of visual media played a crucial role while creating initial base of blogs for Eventswedo. Since our goal was to rank blogs on first page of Google, we focused on creating long-form blogs that usually crossed 1500 word count and carried highly-optimized: Creating lengthy blogs and optimizing them correctly is not enough to rank them on Google’s first page, especially if the website has new and has no authority of its own. This is the reason why highly targeted marketing and sharing efforts are crucial. Below are the content marketing activities that helped us get multiple Eventswedo blogs on the first page of Google: FOCUSED MARKETING Blog title Subheadings Visual media Paragraphs
  9. 9. ©UpReports Blog Marketing – Case Study www.upreports.com Blog Marketing Results In less than 5 months, we achieved the milestone of ranking multiple blogs for Eventswedo. Third position on Google’s first page for keyword ‘wedding cost India’ Social sharing Groups sharing Quora sharing Link building Micro blogging 10 more authority boosting parameters
  10. 10. ©UpReports Blog Marketing – Case Study www.upreports.com First position on Google’s first page for keyword ‘wedding makeup for groom’ First position on Google’s first page for keyword ‘wedding photography cost in India’ Blogs planned by Upreports are also ranking for various other competitive keywords like:  Indian wedding hairstyles  Modern bridal mehandi designs
  11. 11. ©UpReports Blog Marketing – Case Study www.upreports.com Work timeline & team insights Initial 2 weeks were committed to research and planning work. In this period, core decisions related to keywords, content style, and topics were taken. After the initial 2 weeks, Upreports consistently planned, wrote, published, and marketed blogs on behalf of Eventswedo. The startup is also currently associated with Upreports for SEO and strategic planning. A team of 4 professionals were deployed to handle the blog marketing assignment. The same included: 1 SEO Expert 2 Blog Writers 1 Analyst
  12. 12. ©UpReports Blog Marketing – Case Study www.upreports.com Conclusion Our team of content writers and SEO experts specialize in creating content that is loved by people as well as search engines. For our content clients, Team UpReports uses its vast experience in blogging, SEO, content creation, and marketing to generate value in few months. Send an email at hello@upreports.com to discuss your blogging goals case with experienced team of writers and content strategists. Note: ● All images and screenshots used in this case study belong to their respective owners. ● This case study is the digital property of Upreports.com. Duplicating it or sharing it to solicit business or commercial benefit will attract strict legal action & penalties. Discuss your content goals with experienced team of creators. Get in Touch
  13. 13. ©UpReports Blog Marketing – Case Study www.upreports.com

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