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Social Analytics (Nicolas Debray, Semetis)

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What you can learn from Google analytics.

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Social Analytics (Nicolas Debray, Semetis)

  1. 1. Hello! My name is Nicolas
  2. 2. I’m a coffee geek
  3. 3. and a little geek tout court
  4. 4. Solvay 2005Dedicated Research 2005Master Bocconi 2006Google 2007Semetis 2009
  5. 5. Semetis Team of 11 people 4 Solvay 3 Sciences-Po 2 ICHEC | 1 Ingé Civ | 1 Eco
  6. 6. Internet Switch
  7. 7. 1983This was a revolution
  8. 8. From Few Data ...
  9. 9. To Big Data
  10. 10. Big Data...
  11. 11. Accelerating 2012 60 HOURS
  12. 12. New jobs
  13. 13. Online Marketer
  14. 14. 1869 - Charles MinardData Visualization &Interpretation
  15. 15. Data Visualization &Interpretation
  16. 16. Threat or Opportunity?
  17. 17. Threat or Opportunity?
  18. 18. Work in Progress...
  19. 19. Tomorrow
  20. 20. Which Perspective?
  21. 21. Measuring Social
  22. 22. Ecosystem Decision Making Traffic Monitoring Sources Data collection
  23. 23. Ecosystem Conversions Your Traffic Social Pages Sources Impact Social Plugins
  24. 24. Goals & Economic Value
  25. 25. The full story
  26. 26. The full story
  27. 27. Paths to Conversion
  28. 28. Traffic Acquisition
  29. 29. Pages
  30. 30. Bridges & Networks
  31. 31. Off-site Activity
  32. 32. Unlocking the door
  33. 33. Website Goals Goals Traffic Quality Pages Actions
  34. 34. Larry Page:“The only true failure is notattempting the audacious”
  35. 35. @Facebook
  36. 36. Any tweet?twitter.com/semetis

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