The Power of Online Video

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Online video by Up and Connected. Explore the power of video and how to engage your audience to incredible levels

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The Power of Online Video

  1. 1. Online Video for Business
  2. 2. Agenda 1. Why go video? 2. How do I go about it? 3. What is the next step?
  3. 3. Did you know? …that people remember: 20% of what they hear… 30% of what they see… 70% of what they both hear and see? Source: http://www.eyespot.com/WhyVideo/
  4. 4. Why go video?  Communicate easier: Click  After Google, the second search spot is  Offer a deeper taste to your audience!  Engage with users at a higher level
  5. 5. Video trends 2009 to 2010: 47% growth
  6. 6. What do I need? 1. Digital camera or camcorder 2. Story/message 3. Video editing software 4. You Tube account
  7. 7. Agenda • Why go video? • How do I go about it? • What is the next step?
  8. 8. Before anything… Indentify your goals Think about your audience Plan your promotional web video
  9. 9. How to produce video Set your digital camera on video mode & shoot!
  10. 10. How to produce video Download the videos to your computer
  11. 11. Online video steps Use Windows Movie Maker to edit
  12. 12. Online video steps Upload and insert title, description & tags
  13. 13. Go viral  Publish video post  Leverage through &  Publish video post on all Groups  Publish video post on
  14. 14. www.lookandtaste.com
  15. 15. www.lookandtaste.com
  16. 16. www.hostelworld.com
  17. 17. Agenda • Why go video? • How do I go about it? • What is the next step?
  18. 18. Next steps 1. Have your camera with you! 2. Always think about your audience 3. You still have to write 4. Practice in front of the camera 5. Don’t worry if the video is not perfect

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