As your real estate agent, our job is to know every detail of your property and maximize the value of your investment. This 10 step process eliminates any surprises or concerns and allows us to present your home at its absolute best.

1. Preparation…
10 Key’s to Selling Your Home
Completing this 10 item checklist creates an awesome
presentation, eliminates surprises & gets you the most
money for your home

2. A Successful Sale is 90% Preparation
As your listing agent, our job is to know your house,
inside and out

3. #1 Research – we review Property Profiles, Title
Reports, & Assessor records for accuracy
Be prepared to
explain any
differences or
resolve other
issues
Great source
for liens or
easements

4. #2 Property History – a biography of the property
makes for a compelling story and piques the interest of a
buyer
Remember Mom
said.. “Don’t write
on the walls”

5. #3 Finalize Property Disclosures – a buyer is more
willing to forgive and accept most items if disclosed in
advance.
Completing all of the property
disclosures in advance
provides the agent with a
biography of the house and
can uncover any issues that
may need to be disclosed to
the buyers

6. #4 Inspections – uncovering issues early in the
transactions allows you the opportunity to negotiate
responsibility. Find it out later and you will be resolving it.
Some Cities require
inspections before a sale
can occur.
It is very important to do
this before you accept a
contract to know the
scope of work to be done
or permits required.

7. #5 Needed Repairs – homebuyers can
form negative opinions about little things
It’s usually the little things
such as a leaky faucet,
running toilet or broken
window.
Don’t let these small
items be a deal breaker

8. #6 Features & Amenities – the selling points of
your home and the benefit provided play a key
role in the selling process
Many times these items are
glossed over without any
emphasis.
Which begs the question, Is
your Agent Selling Your Home
or just hoping someone will
buy it?

9. #7 Add Value – little changes can make big
improvements, increasing marketability and desirability
Our Goal:
1. To identify items that can add
value to your home
2. We look for low cost – high
value
3. Add or restore Character to
match the style

10. #8 Pricing, Comps & Strategy –an effective
pricing strategy can get you the most money for your home
What other properties are
1. listed in your neighborhood,
2. what has sold,
3. what are the trends,

11. #9 Presentation – how will your house be
perceived, Wal*Mart or Nordstrom?
You can feel the
difference when you
walk into Wal-Mart or
Nordstrom.
How do you want your
house to be viewed?

12. #10 Marketing Program – Blog Sites, Listing Syndication,
Video Marketing, Social Media & More…
greater awareness = more buyers = MORE MONEY for Your House!
Week of:
Jan Feb March April
27 3 10 17 24 3 10 17 24 31 7 14
Photography & Video X
Email Blast X
Reverse Prospecting X
Broker Caravan X
Sunday Open House X
Listing Syndication X
Open / Close Escrow Open Close
Marketing Plan... A successful sale is in the planning & preparation

13. View Your Home as a Buyer,
not a Seller
When you look at your
house, what do you see?
1) The Presentation
2) The Condition
3) Agent Knowledge
Would, you buy your
house?

14. Every Home Has A Personality
We can bring out the best in yours
Doug & Deena Willis
Broker / Owners
RE/MAX Property Concierge
266 Monterey Rd., Ste B
South Pasadena, CA 91030
Phone 626-432-4615
CA RE License #’s 01334541 &
01354143
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