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The Race of Your Life by David Cusworth, Clipper Round the World (15.09.14)

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At this presentation, David Cusworth provided insights into leadership and low carbon efficiency displayed in the Clipper Round the World Race.

David Cusworth, Development Director, a circum-navigator and Clipper Race participant himself in 2002, looks at the World's longest yacht race and will:

* give insights into the design of the low carbon and stripped down, state of the art Clipper 70's which undertake the 40,000 mile race head on - the new design is all about better performance .

* explain crew team building and race strategies - less weight equals more competitive, but means difficult decisions on clothing, equipment and even in meal rations - there are no stores on the oceans to buy a pint of milk or pick up new parts.

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The Race of Your Life by David Cusworth, Clipper Round the World (15.09.14)

  1. 1. THE RACE OF YOUR LIFE
  2. 2. THE RACE OF MY LIFE RTW Crew member on Clipper 2002-03 race" RYA Yachtmaster " Over 100,000 miles at sea" With Clipper since 2002" Interviewed and selected every crew member since 2006
  3. 3. A NEW LANDSCAPE
  4. 4. A NEW LANDSCAPE
  5. 5. FOUNDED BY SAILING LEGEND SIR ROBIN KNOX-JOHNSTON
  6. 6. GET READY 10 Celebrating the tenth edition of the Clipper Race 680 Crew members from all walks of life ONE The world’s only amateur global yacht race 12 Clipper 70s" The largest matched fleet of ocean racing yachts 1st Founded by the world’s first non-stop solo circumnavigator 40,000 Miles making it the worlds longest ocean race
  7. 7. Ages: 18-70 55% men 45% women 40+ nationalities 40% never sailed before 230 + professions RTW & Leggers Clipper Crew
  8. 8. CREW TRAINING "" Four weeks of compulsory practical training" " Focus –" safety" " " " skill" " " " team building" ""
  9. 9. CREW ALLOCATION Turning individuals into a team" " Boat organisation" " Agreeing objectives" " The race campaign" " What will success look like"
  10. 10. Behaviours and Values Leadership Worker Listener Team Player Integrity Empathy Supporter Honesty Tolerance Behaviours and values
  11. 11. ROB LEWIS" MANAGING DIRECTOR MISSION PERFORMANCE
  12. 12. See separate handout for summary of speaker notes
  13. 13. vv Collaboration " Starts with mature independent people at crew allocation It then fuels the development of a mind set where: " Team ego > individual ego #1keylesson
  14. 14. vv Encourage …….. • REVIEW culture on board (invite suggestions) • FEEDBACK provide regular forums to share and act on • GROUP problem solving and decision making • COLLECTIVE planning for key events such as legger integration • LEARNING know why you are ‘successful’ and repeat it • CONNECTIVITY to ensure everyone understands how each role supports others #1keylesson
  15. 15. ‘Rise above the context’
  16. 16. UNLIMITED OPPORTUNITIES £1.05BN Cumulative global PR value 199 2BN Cumulative global audience 20:1 630M People reached via the race TV series on Discovery Channel Countries followed the ROI in PR value alone for the International trade agreements race average Team Sponsor 3
  17. 17. INTRODUCING THE CLIPPER RACE GLOBAL OCEAN ENVIRONMENTAL SURVEY (GOES)" " The Clipper Round The World Yacht Race is evolving :- ! Ocean Acidification, Marine Biodiversity & Climate Change are now of such concern we had to do something…." Scottish marine scientist, Dr Howard Dryden, had the answer - with 12 boats circumnavigating the globe, Clipper GOES will not only offer the world’s longest race, but will collect data for another race – the race for the life of our oceans (Clipper GOES for short)
  18. 18. ECONOMIC IMPACT The race has a lasting effect even after the fleet has set sail, leading to economic investment, increased tourism for destination brands and job creation.
  19. 19. BRAND ASSOCIATION From stand out branding on a yacht and crew, to branded race village areas, having your brand featured in all race marketing materials and on the official high traffic website means that targeted exposure can be created in a controlled and measured environment.
  20. 20. CORPORATE SOCIAL RESPONSIBILITY A valuable medium for organisations, brands and corporations to engage with communities and schools and to develop key environmental projects and commitments, making a real connection with local people.
  21. 21. INTERNAL ENGAGEMENT Using the analogy that success in offshore racing is derived from hard work, dedication and teamwork, partners can use the race platform to motivate and inspire staff to go beyond their limits in the workplace and improve business productivity.
  22. 22. ENTERTAIN Be it onshore at staged events for VIP guests or welcoming delegates on board for the unparalleled experience of what it’s like to race a 70-foot yacht, the Clipper Race provides sponsors with a unique hospitality platform to engage key decision makers.
  23. 23. A NEW LANDSCAPE
  24. 24. THANK YOU " WWW.CLIPPERROUNDTHEWORLD.COM "

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