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Malcolm discusses the marketing and communications issues relating to business continuity/crisis management and disaster recovery, stressing the importance of planning ahead, being true to corporate vision and ethos, ensuring consistency in communications and actions, and understanding and respecting local values as well as national and international ones. He will illustrate these key principles by referring to case studies including Equitable Life, Johnson & Johnson and Iain Duncan Smith's recent difficulties with £53 a week.
Malcolm Oliver is a business author and management consultant with a penchant for iconoclastic perspectives. He has worked in marketing, communications and strategy in financial services for twenty five years, after an earlier career in consumer goods. He was marketing director at two major life insurance companies, then worked as a consultant and adviser to a number of major players, and was founding editor of Argent, the journal of The Financial Services Forum.