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Participatory Culture - A Crash Course

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Participatory Culture - A Crash Course

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From cathedral to bazaar.
From observation to participation.
From passive consumers to active users.
From mass communication to 1:1 relations
Shifts are going on - get a 2 min. crash course.

From cathedral to bazaar.
From observation to participation.
From passive consumers to active users.
From mass communication to 1:1 relations
Shifts are going on - get a 2 min. crash course.

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Participatory Culture - A Crash Course

  1. PARTICIPATORY CULTURE - A CRASH COURSE
  2. Christia n Schwa rz Laus ten 88 J uggling since 19 Blogged since 2004 Former knowledge Co-founder director and partner
  3. HELPING OUR CLIENTS NAVIGATE DIGITAL TECHNOLOGIES AND NEW MEDIA
  4. METAPHORS TO REALISE “The challenge facing modern managers is to become accomplished in the art of using metaphor to find new ways of seeing, understanding, and shaping their actions.” - Gareth Morgan
  5. CONTROL UNIFORMITY OBSERVATION MONOLOGUE INFORMATION HIERARCHY
  6. ONE SIZE FITS ALL ”Any customer can have car ”Any customer can have the car painted any colour that he wants painted any colour that he wants as long as it’s black.” it’s black.” as long as - Henry Ford - Henry Ford
  7. MASS COMMUNICATION
  8. FLEXIBILITY OPENNESS PARTICIPATION DIALOGUE DIVERSITY INTERACTION
  9. FROM STANDARDIZATION TO CUSTOMIZATION
  10. FROM TRANSACTION TO CONTINUAL EXCHANGE
  11. FROM AUDIENCES TO PARTICIPANTS
  12. FROM MESSAGE TO DIALOGUE
  13. FROM INFLUENCE TO RELATIONSHIP
  14. “Consumers are beginning in a very real sense to own our brands and participate in their creation… We need to learn to begin to let go.” - A. G. Lafley, CEO and Chairman of P&G
  15. WHY NOW?
  16. Crucial social platforms
  17. Blogging Micro Social Blogging Networking RSS Chat Rooms Crucial social platforms Widgets Map services Photo- sharing Podcasts Video- sharing
  18. HELP YOUR CUSTOMERS PARTICIPATE & CO-CREATE
  19. “Metaphors may create realities for us, especially social relations. A metaphor may thus be the guide for future actions.” - George Lakoff & Mark Johnson
  20. HOWEVER... ”Any customer can have car painted any colour that he wants as long as “People who speak in metaphors should shampoo my crotch.” it’s black.” - Jack Nicholson - Henry Ford
  21. THANKS! mail: christian@seismonaut.com twitter: @unwiredchris web: www.seismonaut.com

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