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Engaging with Youth
through Co-Creation
and Design Thinking
1Wednesday, October 9, 13
Sandjar Kozubaev
@sandjar
sandjar.kozubaev@gmail.com
Amy Gustincic
@agustincic
amygustincic@gmail.com
Bokhodir Ayupov
bokh...
How it all began …
3Wednesday, October 9, 13
Design Thinking
4Wednesday, October 9, 13
collaborative
human centered
culture of innovation and rapid prototyping—a bias ...
Business Sustainability
Design
Design Thinking
5Wednesday, October 9, 13
This is what we mean when we say ‘design thinking’
MBA in Design Strategy
6Wednesday, October 9, 13
Main point. Explain where our thinking comes from and what is the Design ...
How might we create an
educational experience to
encourage social innovation?
7Wednesday, October 9, 13
8Wednesday, October 9, 13
Interdisciplinary problem
solving through design thinking,
strategy and leadership
9Wednesday, October 9, 13
The idea for ...
8 days
2 instructors
20 students
UNDP Uzbekistan Team
Project: Social Innovation and
Volunteerism in Uzbekistan
facebook.c...
Day 1: Innovation
Day 2: Context & Empathy
Day 3: Storytelling
Days 4–5: Prototyping & Testing
Day 6: Strategy
Day 7: Maki...
Lessons Learned
12Wednesday, October 9, 13
In this presentation we will share the main lessons learned.
Avoid Cosmic Solutions
13Wednesday, October 9, 13
Depending on how the educators sets the context for the brainstorming an...
Contextualize Locally
14Wednesday, October 9, 13
Choose a problem in a context very familiar to the students. In this case...
Choose Your Language
Wisely
15Wednesday, October 9, 13
Terminology was a key obstacle for us. Some of the terms don’t even...
Making vs. Talking
16Wednesday, October 9, 13
Incorporate the idea of making prototypes as early as you can. Less talking ...
Work vs. Play
17Wednesday, October 9, 13
An example that playful interactions foster creativity even in a serious situatio...
Learning from
Local Experience
18Wednesday, October 9, 13
We involved people who work in local nonprofits. They shed light ...
Perform vs. Present
19Wednesday, October 9, 13
We didn’t let them use slideshows. Only what they can make by hand. Encoura...
Students Will Always
Surprise You
20Wednesday, October 9, 13
Students will always take the knowledge and tools in unexpect...
Managing Expectations
21Wednesday, October 9, 13
Sometimes it helps to throw an unexpected challenge to the students but i...
•Training manual
•Tools
•Website
•Creative commons
Sharable Knowledge
22Wednesday, October 9, 13
Ensure that whatever you ...
Repeatable Knowledge
23Wednesday, October 9, 13
How do you make sure people can iterate on the process further and indepen...
Timing and Pacing
•Is 8 days too long?
•What are the tradeoffs?
•What is the goal?
•How long does it take
to change minds?...
•Sources of funding
•Other institutions of support
•Identifying systemic opportunities
•Scaling up
The “Now what?” Issue
2...
Q & A
26Wednesday, October 9, 13
Sandjar Kozubaev
@sandjar
sandjar.kozubaev@gmail.com
Amy Gustincic
@agustincic
amygustincic@gmail.com
Bokhodir Ayupov
bokh...
Thank You
28Wednesday, October 9, 13
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Global Innovation Webinar Series: Design Thinking and Youth - 10 Oct 2013

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Global Innovation Webinar Series: Design Thinking and Youth - 10 Oct 2013

  1. 1. Engaging with Youth through Co-Creation and Design Thinking 1Wednesday, October 9, 13
  2. 2. Sandjar Kozubaev @sandjar sandjar.kozubaev@gmail.com Amy Gustincic @agustincic amygustincic@gmail.com Bokhodir Ayupov bokhodir.ayupov@undp.org 2Wednesday, October 9, 13
  3. 3. How it all began … 3Wednesday, October 9, 13
  4. 4. Design Thinking 4Wednesday, October 9, 13 collaborative human centered culture of innovation and rapid prototyping—a bias toward action
  5. 5. Business Sustainability Design Design Thinking 5Wednesday, October 9, 13 This is what we mean when we say ‘design thinking’
  6. 6. MBA in Design Strategy 6Wednesday, October 9, 13 Main point. Explain where our thinking comes from and what is the Design MBA program.
  7. 7. How might we create an educational experience to encourage social innovation? 7Wednesday, October 9, 13
  8. 8. 8Wednesday, October 9, 13
  9. 9. Interdisciplinary problem solving through design thinking, strategy and leadership 9Wednesday, October 9, 13 The idea for workshop was born through multiple conversations
  10. 10. 8 days 2 instructors 20 students UNDP Uzbekistan Team Project: Social Innovation and Volunteerism in Uzbekistan facebook.com/SIV.Uzbekistan 10Wednesday, October 9, 13
  11. 11. Day 1: Innovation Day 2: Context & Empathy Day 3: Storytelling Days 4–5: Prototyping & Testing Day 6: Strategy Day 7: Making It Work Day 8: Team Presentation 11Wednesday, October 9, 13 Content overview
  12. 12. Lessons Learned 12Wednesday, October 9, 13 In this presentation we will share the main lessons learned.
  13. 13. Avoid Cosmic Solutions 13Wednesday, October 9, 13 Depending on how the educators sets the context for the brainstorming and discovery, the solutions may be very impractical. SIV project had some experience in the past when a discovery process lead to more confusion. Avoid unachievable solutions. Need to provide a pathway to something tangible. How do you provide an appropriate level of reference without “leading” the students down a pre-determined path. Need to strike a balance.
  14. 14. Contextualize Locally 14Wednesday, October 9, 13 Choose a problem in a context very familiar to the students. In this case we chose the bazaar, one of the most ancient institutions in the region.
  15. 15. Choose Your Language Wisely 15Wednesday, October 9, 13 Terminology was a key obstacle for us. Some of the terms don’t even exist in Uzbek or has a different tint to it. For example “prototyping” Students had to experience some things that we tried to explain before they really got it. (“hacks”) Obstacles to design thinking/innovation are amplified when there’s a language barrier.
  16. 16. Making vs. Talking 16Wednesday, October 9, 13 Incorporate the idea of making prototypes as early as you can. Less talking more doing. make clear to the students what the expectations of prototypes are—not finished solutions.
  17. 17. Work vs. Play 17Wednesday, October 9, 13 An example that playful interactions foster creativity even in a serious situation (UNDP workshop example) Problem: Make people feel comfortable enough to play. UNDP people did not want to draw. As soon as they got materials, they were much freer.
  18. 18. Learning from Local Experience 18Wednesday, October 9, 13 We involved people who work in local nonprofits. They shed light on what it means to do social-innovation and how you can do it.
  19. 19. Perform vs. Present 19Wednesday, October 9, 13 We didn’t let them use slideshows. Only what they can make by hand. Encourage storytelling. Students were angry and confused by it. Going beyond traditional activities/media was a challenge.
  20. 20. Students Will Always Surprise You 20Wednesday, October 9, 13 Students will always take the knowledge and tools in unexpected directions. One of the exercise turned int a deep discussion about the meaning of brands, their promises and how to identify that.
  21. 21. Managing Expectations 21Wednesday, October 9, 13 Sometimes it helps to throw an unexpected challenge to the students but it may violate their trust. We had a panel of business leaders for critique but some students felt uncomfortable. Who gets to see their work and how it’s evaluated.
  22. 22. •Training manual •Tools •Website •Creative commons Sharable Knowledge 22Wednesday, October 9, 13 Ensure that whatever you create is easily sharable. That doesn’t just mean giving the material away. It’s ensuring that you use the proper license (e.g. Creative Commons)
  23. 23. Repeatable Knowledge 23Wednesday, October 9, 13 How do you make sure people can iterate on the process further and independently. The second iteration of the learning experience is what matters most.
  24. 24. Timing and Pacing •Is 8 days too long? •What are the tradeoffs? •What is the goal? •How long does it take to change minds? 24Wednesday, October 9, 13 How do you decided the length of the workshop. There are trade-offs and you need to think about them in advance.
  25. 25. •Sources of funding •Other institutions of support •Identifying systemic opportunities •Scaling up The “Now what?” Issue 25Wednesday, October 9, 13 Where do the students go from here? Make it work even if there are no grants.
  26. 26. Q & A 26Wednesday, October 9, 13
  27. 27. Sandjar Kozubaev @sandjar sandjar.kozubaev@gmail.com Amy Gustincic @agustincic amygustincic@gmail.com Bokhodir Ayupov bokhodir.ayupov@undp.org facebook.com/SIV.Uzbekistan 27Wednesday, October 9, 13
  28. 28. Thank You 28Wednesday, October 9, 13

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