Pimp My Content | Untangle the Web

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Pimp My Content | 9 content tips and techniques to transform your website into a successful sales tool | Presented by Amanda Gonzalez from web design and copywriting agency, Untangle the Web, at WordCamp Melbourne 2011

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Pimp My Content | Untangle the Web

  1. PIMP my content content.Amanda Gonzalez.
  2. PIMP MY CONTENT.9 tasks. 5 x 1 hour. 3 x 1 day. 1 x 1 weekend. ee e d
  3. PIMP MY CONTENT.Checklists. Tick.
  4. PIMP MY CONTENT.What IS content?
  5. ONE HOUR.1.Your h dli IS your story.Y headline t
  6. socialrabbit.net
  7. ONE HOUR.2.People don’t READ. PeopleSCAN. Suck it up.
  8. ONE HOUR: People don’t READ. People SCAN. adage.com
  9. ONE HOUR: People don’t READ. People SCAN.Target year 8 students.
  10. ONE HOUR: People don’t READ. People SCAN.
  11. ONE HOUR: People don’t READ. People SCAN.Omit needless words.Any. That. Like. Very.Really. A lot.
  12. ONE HOUR: People don’t READ. People SCAN.Use short and narrow blocksof copy.
  13. ONE HOUR: People don’t READ. People SCAN. divinewrite.com
  14. ONE HOUR.3.Welcome to my brochure.
  15. google.com o
  16. contentmarketinginstitute.com m s
  17. ONE HOUR.4.Be boring.
  18. ONE HOUR: Be boring. Don’t make me think! Steve Krug, 2005
  19. ONE HOUR: Be boring.
  20. ONE HOUR.5.Design is queen. Just askJakob.
  21. useit.com s
  22. ONE HOUR TASKS.1. Headlines.2. Scanability.3. Welcome to my brochure.4. Be boring.5. Design is queen.
  23. ONE DAY.6.There’s no place like home.
  24. ONE DAY: There’s no place like home.Hello. I’m Amanda. I’m acopywriter.
  25. cleverclicks.com.au k
  26. ONE DAY.7.The sign up is the first date.
  27. ONE DAY: The sign up is the first date.Collect the minimum toproceed. Sometimes, it’snothing.
  28. ONE DAY: The sign up is the first date.
  29. ONE DAY: The sign up is the first date.
  30. ONE DAY: The sign up is the first date.
  31. ONE DAY.8.Four wasted pages.
  32. untangletheweb.com.au
  33. blogtyrant.com r
  34. ONE DAY: Wasted pages. valeriekhoo.com
  35. frywiles.com
  36. ONE DAY: Wasted pages. untangletheweb.com.au
  37. ONE DAY TASKS.6. Home page.7. Sign ups.8. Four wasted pages.
  38. ONE WEEKEND.9.Content marketing is not aone-night stand.
  39. ONE WEEKEND: Content marketing is not a one-night stand. i ht t dContent marketing is rich,informative content leading toyour goal.
  40. ONE WEEKEND: Content marketing is not a one-night stand. i ht t dWho. What. Where. When. Why.Never HOW.
  41. ONE WEEKEND: Content marketing is not a one-night stand. i ht t dDon’t waste your content.
  42. CONCLUSION.You don’t have to be a masterwordsmith.
  43. RESOURCES.Steve Krug’s books. Krug s booksJakob Nielsen’s site useit com site, useit.com.braintraffic.com.b i t ffi
  44. RESOURCES.Slides online online.FREE: Checklists for each task. task
  45. Tick.Tick@untangle.@ t l

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