Тренды 2010 года_Татьяна Цветкова

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Тренды 2010 года_Татьяна Цветкова

  1. 1. Trends of 2010 and expectations of 2011BaBa<br />Ba<br />Tatiana Tsvetkova<br />Date: 23.12.2010<br />1<br />
  2. 2. Trends of 2010<br />Ou…<br />Ecommerce<br /><ul><li>Social component mixed with shopping (social shopping, private shopping)
  3. 3. Offline player develop online stores
  4. 4. Growth of fashion and shoes segments </li></ul>Advertising<br /><ul><li>Video and mobile ad,
  5. 5. CPL model
  6. 6. Start of consolidation
  7. 7. Growing share of special projects
  8. 8. Demographic targeting</li></ul>Other models<br /><ul><li>transaction based businesses being started in the Runet
  9. 9. Expansion of TV players in Internet
  10. 10. Vertical search</li></ul>2<br />
  11. 11. 2011<br />Ou…<br />Ecommerce<br /><ul><li>Regional Development
  12. 12. Categories: fashion, sport goods, Luxe categories
  13. 13. Market places</li></ul>Advertising<br /><ul><li>CPL and CPA models
  14. 14. Ad in social app
  15. 15. Mobile ad
  16. 16. Behavioral Ad</li></ul>Other models<br /><ul><li>Subscription models
  17. 17. The future is one of hyper competition
  18. 18. Mobile and Geo positioning + social shopping + USG content</li></ul>3<br />
  19. 19. Some conclusions<br />The most important point: Transactions online are growing much faster than internet usage!<br />All areas moving to internet – one by one. Communication – Dating and information seeking were first, but now buying, government, chors, everything is moving online! There are no more areas that are not effected.<br />In Russia the technology savvy generation is born 1985 and after. This people were very young in the past – now the come to the 25Y+ range where they start working and gaining income. The next 10 years they will power the increase on online spending and online transactions very strongly<br />Therefore we also see a massive amount of transaction based businesses being started in the Runet<br />To win you need speed, a lot of resources and energy<br />The future is one of hyper competition<br />Travel is also a huge trend in 2010 – many new Russian travel companies and consumers are really solving their travel needs online now<br />The same for games. <br />Subscription models will win <br />4<br />
  20. 20. Thank you a lot!<br />Tatiana Tsvetkova, <br />ttsvetkova@fastlaneventures.ru<br />5<br />

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