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VISA Social Media Analysis Q4 2015

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Take a deep dive into Visa's social media strategy and see how they use lifestyle orientated content to engage their customers around the world.

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VISA Social Media Analysis Q4 2015

  1. 1. VISA on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Visa FB
  2. 2. Visa: Social Media Report This report looks at how Visa performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of Visa Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS COUNTRY 3,837,998 United States Visa
  6. 6. Engagement Score 66 Total Posts 10 Total Likes 4,601 Total Comments 663 Total Shares 478 Most Engaging Content Type Ad Campaigns Least Engaging Content Type Customer Loyalty Programs Most Prolific Content Type Brand News Most Engaging Campaign Visa Signature Luxury Hotel Collection BRAND POSTS Brand Overview CONTENT & CAMPAIGNS
  7. 7. 3,805K 3,810K 3,815K 3,820K 3,825K 3,830K 3,835K 3,840K 3,845K 3,850K 3,855K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 3,837,998
  8. 8. Engagement 0 250 Visa had an average engagement score of 66 and a highest of 190.
  9. 9. Community Analysis Visa fans are largely from United States followed by Mexico. Distribution of Fans 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K United States Mexico Puerto Rico India Brazil Egypt Colombia American Samoa Philippines New Zealand
  10. 10. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Visa 6 person 3 San Francisco 3 select stations 3 Chevron 3
  11. 11. Most EngagingBrand Posts 23-NOV-15, MON 12:05PM Paying at the pump just got easier. With Visa and Chevron you can use your phone to pay at select st .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 190 1,496 127 178 Positive 11-NOV-15, WED 10:21AM Visa salutes veterans everywhere and thanks them for their service. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 111 1,386 14 72 Positive NO IMAGE NO IMAGE
  12. 12. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 3 4 5 6 7 0 20 40 60 80 100 120 Videos Links Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 5 0 50 100 150 200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  13. 13. Most of Visa posts were around 'Brand News', and posts around 'Ad Campaigns' received the highest engagement. Content Intel 0 1 2 3 4 0 20 40 60 80 100 120 Banking Plans Brand News Others Events… Careers Contest/Sweepstakes Corporate Social… Ad Campaigns New Promotions Question to fans Facebook App Like This/Engagement… Customer Loyalty… Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Campaign Intel 0 2 4 6 8 10 12 0 20 40 60 80 100 120 140 VISA BAY AREA SUPER BOWL 50 SWEEPSTAKES Super Bowl 50 VISA CHECKOUT 2015 WILLIAMS-SONOMA SWEEPSTAKES Number of Posts Engagement Score Engagement Score Number of Posts Unmetric tracks and tags social media campaigns from VISA. The chart below is a selection of campaigns that have been tracked and are not restricted to the time period analyzed.
  15. 15. Analysis of Visa New Twitter Account Oct 01, 2015 - Dec 31, 2015
  16. 16. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 322,229 11,745 3.78% United States Visa New @Visa
  17. 17. Engagement Score 177 Total Proactive Tweets 69 Retweets Total 3 Replies Total 26 Favorites Total 11,490 Total Mention 10,284 Total Retweets 1,898 Response Rate (%) 0.19% Average Reply Time (mins) 209 Most Engaging #SamsungPay BRAND TWEETS USER TWEETS Brand Overview BRAND CAMPAIGNS
  18. 18. 304K 306K 308K 310K 312K 314K 316K 318K 320K 322K 324K 2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13- Nov 20- Nov 27- Nov 4-Dec 11- Dec 18- Dec 25- Dec FollowerGrowth Total Followers 322,229 New Followers 11,745
  19. 19. 1K 1K 1K 1K 1K 1K 1K 1K 1K 1K 1K 2-Oct 9-Oct 16-Oct 23-Oct 30-Oct 6-Nov 13- Nov 20- Nov 27- Nov 4-Dec 11- Dec 18- Dec 25- Dec FolloweeGrowth Total Followees 1,168
  20. 20. Engagement 0 250 500 Visa New had an average engagement score of 177 and a highest of 440.
  21. 21. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 69 3
  22. 22. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 10 20 30 40 50 60 70 80 0 20 40 60 80 100 120 140 160 180 200 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  23. 23. 0 1 0 500 1000 1500 2000 2500 3000 3500 #psbeautyblog #giveaway* #rt* #visa* #happyholidays* #law* #scams* #ftc* #scandal* #iot* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  24. 24. 0 50 100 150 200 250 300 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec psbeautyblog giveaway rt visa happyholidays Spread of Hashtags by day
  25. 25. Average Reply Time : 3 hours 29 minutes 0 100 200 300 400 500 600 700 800 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec CustomerService
  26. 26. Positive Negative Neutral CustomerService REPLY ANALYSIS REPLY SENTIMENT 0 5 10 15 20 25 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  27. 27. Total number of Retweets : 1,898 -200 0 200 400 600 800 1,000 1,200 2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec Retweets of Brand Tweets Brand Tweets Retweets
  28. 28. Total number of Mentions: 10,284 -100 0 100 200 300 400 500 600 2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec Mentions Brand Tweets Mentions
  29. 29. Influencers Name Followers Tweets Forbes 8,831,886 4 Larry Fitzgerald 2,177,967 1 Southwest Airlines 1,961,378 4 BluRadio Colombia 1,588,085 1 NYSE 1,417,079 2 TOP 5 INFLUENCERS
  30. 30. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  31. 31. Thanks! Pleasecontactus at NotJustNumbers@unmetric.comfor moreinformation.

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