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Awesome Things Brands Did in 2014


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2014 saw several strong performances from brands on social media. Starting the year with the Polar Vortex and the Super Bowl, continuing on to the Football World Cup and finishing with the Holiday season, brands leveraged these events in creative ways to engage best with their audiences.

Check out this look-back at how it all unfolded with marketers' work, which struck chords in YouTube, Twitter, Facebook, Instagram and numerous blogs.

Published in: Marketing, Social Media, Internet

Awesome Things Brands Did in 2014

  1. 1. 9.1 M views 3,500 mentions MOM SONG POLAR VORTEX Allstate’s post got nearly 12,000 likes Victoria Secret’s playful message received 675 retweets & 1,095 favorites # SELFIES #Beautyis campaign saw 300,000 likes & 20,000 shares SUPER BOWL XLVIII COMMERCIAL "PUPPY LOVE" The cutest best friends EVER received 53 M views #KISSFORPEACE hashtag was used more than 60,000 times by its followers VALENTINES DAY was mentioned 150,000 times Received 10 M views within 10 days #TWEETINGWITHMITTENS Hashtag was used over 7,000 times by followers THANK YOU MOM SOCHI OLYMPICS BACON SCENTED ALARM Contributed 40% of total channel views. I WILL WHAT I WANT The Misty Copeland video inspired 6.7 M views 2015 KIA SOUL EV HAMSTER COMMERCIAL The auto giant's video saw 5.8 M views on YouTube, and 4 K Retweets LOST & FOUND SERVICE 30% of channel views came from this video. FIRST KISS WREN 93 M views EMIRATES ALL-TIME GREATS PEPSI MAX JEFF GORDON PRANK 2 The epic prank received over 17 M views WINNER STAYS 98 M views JANUARY FEBRUARY MARCH APRIL MAY + ESURANCE #Esurancesave30 was used over 300,000 times by its followers AWESOME THINGS BRANDS DID IN 2014 BRAZUCA Added 3.2 M followers in 30 days JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER NIKE FOOTBALL LAST GAME 73 M views JOHNNIE WALKER'S GENTLEMAN'S WAGER Caused a 200% increase in Subscriber Growth Rate Cristiano Ronaldo And Pelé Emirates Football: The campaign gave the brand 7.4 M views and an engagement score of 1,000 on the hashtag. #EVIANSPIDERMAN Over 20 M views and 500 retweets INTRODUCING SAMUEL ADAMS HeliYUM Over 3,000 shares and 400,000 views in one day EXPERIENCE THE POWER OF A BOOKBOOK Subscriber growth rate went up by 40% after the video release HALLOWEEN Halloween campaign received 82,000 likes, 1200 comments and was shared 6,700 times #LIKEAGIRL 53 M views 30,000 new fans 211,000 Likes MCDONALD'S GOL! FIFA WORLD CUP - BRASIL 2014 7.2 M views MAY THE 4TH BE WITH YOU Got over 6,000 Likes 10,000 Retweets #riskeverything was used over 130,000 times McDonald's most engaging Facebook post WORLD CUP Campaign #GamebeforetheGame received over 700,000 likes NATIONAL CHEESECAKE DAY #NationalCheesecakeday was used 14,000 times by its followers and received 15,000 mentions #MACYSPARADE #MacysParade was used 30,000 times by followers ALS ICE BUCKET CHALLENGE The tongue in cheek video saw 5 M views GOPRO HERO 4 9 M views in first 10 days WALL HUGGER 14.7 M views in 10 days MEET THE URBANITE Caused a 105% increase in video views growth MOST EPIC SAFETY VIDEO EVER MADE #AIRNZHOBBIT Received 10 M views in 8 Days # # # + + CHRISTMAS MIRACLE: SPIRIT OF GIVING Received 2.5 M views within a week + + DROGBA VS. MESSI: #EPICFOOD Received 32 M views within 10 days BUILD YOUR OWN MERCEDES ON INSTAGRAM #GLABYO Added 20,000 fans on Instagram during the campaign MOVEMBER Was retweeted 600 times YOUR WISHES DELIVERED CAMPAIGN Subscriber Growth rate went up by 80% ... MINIONS CHRISTMAS 2.1 M Shares, most shared brand post ever @ Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media. Laugh, cry and cringe at the best social media highlights of 2014, how many can you remember? All data was compiled from the Unmetric social media intelligence platform between January and December 2014. @unmetric + + Most Innovative Most Shared Most Viewed Most Liked Facebook Likes Facebook Views Facebook Shares Facebook Comments... Number of times Hashtag was used Retweets YouTube Views Subscriber Growth+ # + Received 96,000 Likes and was shared 138,000 times +