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UEFA Champions League Finals - Atletico Madrid vs Real Madrid on Social Media

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Check out which of the teams that made it to the final of the Champions League wins the competition on social media. Get access to posts and their corresponding social media metrics here.

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UEFA Champions League Finals - Atletico Madrid vs Real Madrid on Social Media

  1. 1. April 26th – May 25th, 2016 AtléticoMadrid vs Real Madrid onSocialMedia Image courtesy : Pixabay
  2. 2. Champions League Finals: Social Media Report This Report looks at how Atlético Madrid and Real Madrid performed on Social Media between Apr 26th, 2016 - May 25th, 2016
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Comparison of Atlético Madrid and Real Madrid Facebook Pages Apr 26, 2016 - May 25, 2016
  5. 5. Real Madrid had the largest fan base of 89,524,274 while Atlético Madrid showed the highest fan growth of 3.96%. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K 90,000K 1,00,000K Growth% Number of Fans Atletico Madrid Real Madrid Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Atletico Madrid Real Madrid United States Egypt Countries < 2% Mexico Spain Brazil Indonesia Turkey Other Countries Colombia Fans - Geography
  7. 7. Real Madrid had the highest PTAT of 3.16% as a percentage of its average number of Fans during this time period. 2.8% 2.9% 2.9% 3.0% 3.0% 3.1% 3.1% 3.2% 3.2% 0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K 90,000K 1,00,000K Peopletalkingabout(as%ofFans) Average Number of Fans Atletico Madrid Real Madrid Conversations
  8. 8. Real Madrid published more posts (199) and greater average engagement, with a score of 573. 0 50 100 150 200 250 0 100 200 300 400 500 600 700 Atletico Madrid Real Madrid Numberof Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. Real Madrid received the most number of Likes (28,296,311), Comments (624,472) and Shares (739,558). 0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K Atletico Madrid Real Madrid Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts Real Madrid 04-MAY-16, WED 4:40PM ???????????? WE HAVE REACHED THE UEFA Champions League FINAL! ¡ESTAMOS EN LA FINAL DE LA CHAMPIONS! .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 805,734 18,882 101,35 2 Uncategorized AtleticoMadrid 03-MAY-16, TUE 4:42PM BAYERN 2-1 ATLÉTICO DE MADRID ¡¡¡FINAL!!!¡¡¡¡ESTAMOSEN MILÁN!!!! ¡¡Que grande es este equipo!! ¡V .. Real Madrid 04-MAY-16, WED 5:57PM ⚽???????? We're going to Milan! Here are some of the best images from tonight's match! ¡Disfrutade .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 998 110,477 7,045 15,323 Uncategorized ENGMT. LIKES COMMENTS SHARES SENTIMENT 986 707,487 5,345 23,420 Uncategorized
  11. 11. Most Engaging Brand Posts Real Madrid 30-APR-16, SAT 11:50AM FT: Real Sociedad 0-1 Real Madrid (Gareth Bale 80'). #RMLiga #HalaMadrid ENGMT. LIKES COMMENTS SHARES SENTIMENT 978 613,106 8,171 21,465Uncategorized AtleticoMadrid 27-APR-16, WED 4:38PM ATLÉTICO DE MADRID 1-0 BAYERN ⚽ 10' | Saúl Ñíguez ¡¡FINAL DEL PARTIDO!! ¡Gran victoria! Iremos a M .. Real Madrid 05-MAY-16, THU 7:18AM Real Madrid C.F. updated their cover photo. ENGMT. LIKES COMMENTS SHARES SENTIMENT 962 72,326 2,327 7,160 Uncategorized ENGMT. LIKES COMMENTS SHARES SENTIMENT 959 616,257 4,383 9,156 Uncategorized
  12. 12. Real Madrid published the most with 199 posts Real Madrid Atletico Madrid Share Of Voice – Volume of Posts
  13. 13. Real Madrid received the largest volume of Likes (28,296,311), among the brands in "Group 3" Group. Real Madrid Atletico Madrid Share Of Voice – Likes
  14. 14. Real Madrid received the largest volume of Comments (624,472), among the brands in "Group 3" Group. Real Madrid Atletico Madrid Share Of Voice – Comments
  15. 15. Real Madrid received the largest volume of Shares (739,558), among the brands in "Group 3" Group. Real Madrid Atletico Madrid Share Of Voice – Shares
  16. 16. During this time period, #LigadeCampeones was the most engaging run by Atletico Madrid. Atletico Madrid published the most (12) in its #LigadeCampeones campaign. 0 2 4 6 8 10 12 14 0 20 40 60 80 100 120 140 160 180 200 #LigadeCampeones(Atletic o Madrid) ARE YOU READY FOR THE DERBY?(Real Madrid) Numberof Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  17. 17. Comparison of Atlético Madrid and Real Madrid Twitter Accounts Apr 26, 2016 - May 25, 2016
  18. 18. Real Madrid had more followers but Atlético led in follower growth 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K FollowerGrowth Followers Real Madrid Atletico Madrid Follower Growth
  19. 19. Atlético Madrid published more tweets (608) and had greater average engagement, with a score of 293, than Real Madrid. Engagement - Tweets 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Real Madrid Atletico Madrid Numberof Tweets Engagement Score Proactive Tweets Engagement Score Tweets
  20. 20. 0 100 200 300 400 500 600 700 Real Madrid Atletico Madrid Tweets(in selected period) Proactive Tweets Retweets Replies Frequency of Tweets
  21. 21. 0 50,000 1,00,000 1,50,000 2,00,000 2,50,000 3,00,000 3,50,000 4,00,000 Atletico Madrid Real Madrid Favorites Retweets Replies Replies, Retweets and Favorites Real Madrid led in favorites (357133) while Atletico had more replies (193822) and retweets (8460)
  22. 22. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Real Madrid Atletico Madrid % of Tweets (in each time period) 12AM-6AM 6AM-12PM 12PM-6PM 6PM-12AM Timing of Tweets
  23. 23. 95' | 2-1 | ¡¡¡FINAL!!!¡¡¡¡ESTAMOSEN MILÁN!!!! ¡¡Que grande es este equipo!! ¡VAMOS! #FCBAtleti #.. 03-May-16, Tue 04:39PM ENGMT. FAV. REPLIES RETWEETS 1,000 7,464 457 10,454 Top Engaging Tweets 53' | 1-1 | ¡¡¡GOOOOOOLLL!!!! ¡GOLAZO! ¡GOLAZO!¡Sensacional @AntoGriezmann! #FCBAtleti #UCL #AúpaA.. 10' | 1-0 | ¡¡¡¡GOOOOOOLL!!!!¡¡Jugadónde @saulniguez!! ¡ESPECTACULAR! #AtletiFCB #UCL #AúpaAtleti.. 03-May-16, Tue 03:57PM ENGMT. FAV. REPLIES RETWEETS 986 3,729 133 4,541 27-Apr-16, Wed 02:57PM ENGMT. FAV. REPLIES RETWEETS 976 3,095 109 3,968 Atletico Madrid Atletico Madrid Atletico Madrid
  24. 24. Popular Hashtags 0 20000 40000 60000 80000 100000 120000 140000 0 50 100 150 200 250 300 halamadrid rmliga rmucl aupaatleti ucl fcbatleti No. of Brand Tweets No. of User Tweets
  25. 25. 0 5,000 10,000 15,000 20,000 25,000 Real Madrid Atletico Madrid User Mentions Mentions Count
  26. 26. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Real Madrid Atletico Madrid negative neutral positive Sentiment of Tweets sent to Brands
  27. 27. Number of Tweets and Engagement for the most recent campaign for each brand 0 1 2 3 4 5 6 7 8 9 0 20 40 60 80 100 120 #MuseumWeek #TwitterRojiblanco No of tweets Engagement Score Engagement Score No. of tweets Campaign Intel
  28. 28. Proactive Tweets Retweets Atletico Madrid Real Madrid Share of Voice
  29. 29. Favorites Replies Atletico Madrid Real Madrid Share of Voice
  30. 30. Comparison of Atlético Madrid and Real Madrid Instagram Accounts Apr 26, 2016 - May 25, 2016
  31. 31. Real Madrid had more followers (313,860,750) than Atletico de Madri d while the latter had a greater follower growth rate (10.07) FollowerGrowth 0.00 2.00 4.00 6.00 8.00 10.00 12.00 0 50,00,000 1,00,00,000 1,50,00,000 2,00,00,000 2,50,00,000 3,00,00,000 3,50,00,000 Atlético de Madrid realmadrid
  32. 32. Even though Atletico de Madrid put out more posts (152), Real Madrid received greater engagement (796). Engagement 0 100 200 300 400 500 600 700 800 900 Atlético de Madrid Real Madrid Posts Engagement Score
  33. 33. Volume of Posts Likes Comments Shareof voice Atlético de Madrid realmadrid
  34. 34. Hashtags 660 680 700 720 740 760 780 800 820 0 20 40 60 80 100 120 140 atletico atleti rmcity halamadrid Posts Engagement Score
  35. 35. Thanks! Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.

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