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Top
Non-Profits
Social Media
Report
Oct 01 2015 - Dec 31 2015
Top Non-Profit Brands: Social Media Report
This report looks at how the Top Non-
Profit Brands performed on social media
b...
Key Findings
Among the 9 non-profits, PETA (People for the Ethical Treatment of
Animals) was engaging best with their Fans...
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes...
Analysis of UNICEF Facebook Page
Oct 01, 2015 - Dec 31, 2015
Unicef had the largest fan base of 5,707,417 while World Health Organization showed the highest fan growth of 8.35%.
0.0%
...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Portugal United States Countries < 2% Mexico Argentina Brazil Other Countries ...
PETA (People for the Ethical Treatment of Animals) had the highest PTAT of 8.45% as a percentage of its average
number of ...
Human Rights Campaign published the greatest number of posts (480). PETA (People for the Ethical Treatment of
Animals) had...
PETA (People for the Ethical Treatment of Animals) received the most number of Likes (2,679,329), PETA also got the
most n...
Most Engaging Brand Posts
PETA
29-DEC-15, TUE 1:00PM
This year, streets around the world saw
how animals die for Hermès li...
Most Engaging Brand Posts
PETA
22-DEC-15, TUE 1:18PM
BREAKING: An orca has just died at
SeaWorld San Antonio.
Unna is the ...
Greenpeace International's Facebook Page saw the highest number of Fan posts (5,725).
0 1000 2000 3000 4000 5000 6000 7000...
Make-A-Wish America received the highest percentage of Positive Sentiment (59.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%...
American Cancer Society responded to the highest percentage of Fan posts (3.20%).
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
...
Human Rights Campaign published the most with 480 posts, among the brands in "Competitors" Group.
11%
13%
6%
10%
6%16%
14%...
PETA (People for the Ethical Treatment of Animals) received the largest volume of Likes (2,679,329), among
the brands in "...
PETA (People for the Ethical Treatment of Animals) received the largest volume of Comments (412,521),
among the brands in ...
PETA (People for the Ethical Treatment of Animals) received the largest volume of Shares (1,404,725), among
the brands in ...
During this time period, Lung Cancer Awareness Month was the most engaging run by American Cancer Society. Human
Rights Ca...
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes...
Analysis of
PETA’s
(People for the Ethical Treatment of Animals)
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,662,115 196,791 5.68%
United
States
Mostly Older, Male and
...
Engagement Score Total Fan Posts
964 0
Total Posts Brand Response Rate
326 0%
Total Likes Avg. Reply Time
2,679,329 0 sec
...
3,350K
3,400K
3,450K
3,500K
3,550K
3,600K
3,650K
3,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total F...
Engagement
0
250
500
750
1,000
1,250
PETA (People for the Ethical Treatment of Animals) had an average engagement score of...
Community Analysis
PETA (People for the Ethical Treatment of Animals) fans
are mostly Older, Male and Attached.
PETA (Peop...
0
1
2
3
4
5
6
7
8
9
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
animals 56
one...
93%
7%
Brand Participation Brand Non Participation
97%
1% 2%
Posititve Negative Neutral
Brand Posts - Engagement
PETA (Peo...
Most Engaging Brand Posts
29-DEC-15, TUE 1:00PM
This year, streets around the world saw
how animals die for Hermès like ne...
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 200 400 600 800 1,000 1,200
Videos
Links
Photo...
Analysis of
Human Rights Campaign
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,328,344 25,496 1.11%
United
States
Mostly Older, Female and...
Engagement Score Total Fan Posts
235 4,280
Total Posts Brand Response Rate
480 0.07%
Total Likes Avg. Reply Time
627,833 5...
2,290K
2,295K
2,300K
2,305K
2,310K
2,315K
2,320K
2,325K
2,330K
2,335K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan ...
Engagement
0
250
500
750
1,000
1,250
Human Rights Campaign had an average engagement score of 235 and a highest of 1000.
Community Analysis
Human Rights Campaign fans are mostly Older, Female
and Attached.
Human Rights Campaign fans are largel...
0
2
4
6
8
10
12
14
16
18
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
HRC 10...
2%
98%
Brand Participation Brand Non Participation
68%
5%
27%
Posititve Negative Neutral
Brand Posts - Engagement
Human Ri...
Most Engaging Brand Posts
27-NOV-15, FRI 9:01AM
Today, we honor LGBT hero Harvey
Milk, who was assassinated 37 years
ago t...
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 50 100 150 200 250 300 350 400
Photos
...
Top Keywords Used Frequency
Rights Campaign
Human Rights
3582
Rachel Maddow Show 822
United Nations 747
PFLAG National 706...
Human Rights Campaign responded to 3 conversations
generated by the 4,280 Posts fans published.
Human Rights Campaign appe...
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1
0 1
#Election2014
Join the fight ...
Analysis of
American Heart Association
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
765,612 31,242 4.25%
United
States
American Heart Association
Engagement Score Total Fan Posts
453 2,261
Total Posts Brand Response Rate
268 0.66%
Total Likes Avg. Reply Time
145,335 1...
715K
720K
725K
730K
735K
740K
745K
750K
755K
760K
765K
770K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Tot...
Engagement
0
250
500
750
1,000
American Heart Association had an average engagement score of 453 and a highest of 948.
Community Analysis
American Heart Association fans are largely from United States followed by Mexico.
Distribution of Fans...
0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
heart disease 25
h...
14%
86%
Brand Participation Brand Non Participation
79%
7%
14%
Posititve Negative Neutral
Brand Posts - Engagement
America...
Most Engaging Brand Posts
24-NOV-15, TUE 9:12AM
According to a study conducted by
BMC Medicine, moderate coffee
consumptio...
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140 160
0 100 200 300 400 500 600
Photos
Li...
Top Keywords Used Frequency
American Heart
Association
1969
post 464
steps 173
heart disease 170
money 154
User Posts
0
20...
American Heart Association responded to 15
conversations generated by the 2,261 Posts fans
published.
American Heart Assoc...
Analysis of
World Health Organization
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,630,781 202,714 8.35% Worldwide Not Available
World Health ...
Engagement Score Total Fan Posts
709 0
Total Posts Brand Response Rate
86 0%
Total Likes Avg. Reply Time
226,979 0 sec
Tot...
2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
2,650K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total F...
Engagement
0
250
500
750
1,000
1,250
World Health Organization had an average engagement score of 709 and a highest of 997.
Community Analysis
Unmetric could not retrieve Demographic Profile Data for
this brand.
World Health Organization fans are...
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
year 24
country 17...
14%
86%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
World H...
Most Engaging Brand Posts
11-NOV-15, WED 3:14PM
What are the causes of
#AntibioticResistance?
ENGMT
.
LIKES COMMENTS SHARE...
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000
Links
Photos
Videos
Plai...
Analysis of
WWF
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,595,601 108,885 4.38% Worldwide
Mostly Young, Female and
At...
Engagement Score Total Fan Posts
651 3,279
Total Posts Brand Response Rate
138 0.03%
Total Likes Avg. Reply Time
796,457 2...
2,420K
2,440K
2,460K
2,480K
2,500K
2,520K
2,540K
2,560K
2,580K
2,600K
2,620K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-D...
Engagement
0
250
500
750
1,000
1,250
WWF had an average engagement score of 651 and a highest of 1000.
Community Analysis
WWF fans are mostly Young, Female and Attached. WWF fans are largely from United States followed by Ita...
0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
world 31
future 24...
0%
100%
Brand Participation Brand Non Participation
98%
1%1%
Posititve Negative Neutral
Brand Posts - Engagement
WWF respo...
Most Engaging Brand Posts
04-OCT-15, SUN 4:45AM
Happy World Animal Day!
Help us build a future in which humans
live in har...
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800
Photos
Vi...
Top Keywords Used Frequency
WWF 2048
Greenpeace 297
Animal 274
WWF WWF 189
occupy 155
User Posts
0
20
40
60
80
100
120
1-O...
WWF responded to 1 conversations generated by the
3,279 Posts fans published.
WWF appears to participate more when Fan con...
Generate Your Own Social Media Report
This report was generated entirely
by the Unmetric Reporting Engine.
Create Your Fre...
Generate Your Own Social Media Report
Thanks!
Please contact us at
NotJustNumbers@unmetric.com
for more information.
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Top Non Profits On Social Media Q4 2015

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Take a deep dive in to the social media metrics behind the top Non-Profits incredible social media efforts.

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Top Non Profits On Social Media Q4 2015

  1. 1. Top Non-Profits Social Media Report Oct 01 2015 - Dec 31 2015
  2. 2. Top Non-Profit Brands: Social Media Report This report looks at how the Top Non- Profit Brands performed on social media between October 1st – December 31st, 2015.
  3. 3. Key Findings Among the 9 non-profits, PETA (People for the Ethical Treatment of Animals) was engaging best with their Fans. With a growth rate of 8.4%, World Health Organization (WHO) enjoyed the highest Fan Growth Rate among the 9 non-profits. Among the 9 non-profits, UNICEF posted the most “non brand related” content on their wall. 24,646 new Posts were written across these 9 ‘brand walls’. That’s an average of 29.4 Posts per day.
  4. 4. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  5. 5. Analysis of UNICEF Facebook Page Oct 01, 2015 - Dec 31, 2015
  6. 6. Unicef had the largest fan base of 5,707,417 while World Health Organization showed the highest fan growth of 8.35%. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Growth% Number of Fans humanrightscampaign American Cancer Society World Health Organization WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Fans
  7. 7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Portugal United States Countries < 2% Mexico Argentina Brazil Other Countries Germany Italy India Fans - Geography
  8. 8. PETA (People for the Ethical Treatment of Animals) had the highest PTAT of 8.45% as a percentage of its average number of Fans during this time period. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Peopletalkingabout(as%ofFans) Average Number of Fans humanrightscampaign World Health Organization American Cancer Society WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Conversations
  9. 9. Human Rights Campaign published the greatest number of posts (480). PETA (People for the Ethical Treatment of Animals) had the highest average engagement, with a score of 964. 0 100 200 300 400 500 600 0 200 400 600 800 1000 1200 humanrightsca mpaign American Cancer Society World Health Organization WWF PETA (People for the… American Heart… Make-A-Wish America Greenpeace International unicef Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  10. 10. PETA (People for the Ethical Treatment of Animals) received the most number of Likes (2,679,329), PETA also got the most number of Comments (412,521) and PETA had the most number of Shares (1,404,725). 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K humanrightscampaign World Health Organization American Cancer Society WWF PETA (People for the Ethical Treatment o American Heart Association Greenpeace International Make-A-Wish America unicef Likes Comments Shares Engagement Breakdown
  11. 11. Most Engaging Brand Posts PETA 29-DEC-15, TUE 1:00PM This year, streets around the world saw how animals die for Hermès like never before. The reaction .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 33,006 1,164 11,594 Positive Greenpeace International 24-DEC-15, THU 9:11AM Little kids everywhere need you to keep Santa's home safe. https://www.savethearctic.org/ PETA 23-DEC-15, WED 8:20AM Her first #Christmas was nothing but love & joy… What happens to her next is heartbreaking but com .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 24,053 212 7,528 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 19,375 1,686 25,108 Positive
  12. 12. Most Engaging Brand Posts PETA 22-DEC-15, TUE 1:18PM BREAKING: An orca has just died at SeaWorld San Antonio. Unna is the 38th orca used by SeaWorld to .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 26,285 5,000 12,946 Positive PETA 22-DEC-15, TUE 9:46AM BREAKING: Young tiger relentlessly beaten by Hollywood tiger trainer. http://peta.vg/1on2 The whip .. PETA 19-DEC-15, SAT 1:00PM These companies got called out in 2015 for testing on animals. SHARE so that no one buys from them .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 11,359 8,929 28,726 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 11,836 2,010 19,425 Positive
  13. 13. Greenpeace International's Facebook Page saw the highest number of Fan posts (5,725). 0 1000 2000 3000 4000 5000 6000 7000 humanrightscampaign American Cancer Society World Health Organization WWF PETA (People for the Ethical Treatment o American Heart Association Make-A-Wish America Greenpeace International unicef Number of Fan Posts Fan Posts
  14. 14. Make-A-Wish America received the highest percentage of Positive Sentiment (59.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International Negative Neutral Positive Sentiment Analysis
  15. 15. American Cancer Society responded to the highest percentage of Fan posts (3.20%). 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 %ofFanPostsBrandRespondedto Average Response Time (mins) humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International Brand Responses
  16. 16. Human Rights Campaign published the most with 480 posts, among the brands in "Competitors" Group. 11% 13% 6% 10% 6%16% 14% 20% 4% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Volume of Posts
  17. 17. PETA (People for the Ethical Treatment of Animals) received the largest volume of Likes (2,679,329), among the brands in "Competitors" Group. 2% 6% 2% 28% 9% 14% 30% 7% 2% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Likes
  18. 18. PETA (People for the Ethical Treatment of Animals) received the largest volume of Comments (412,521), among the brands in "Competitors" Group. 1%2% 1% 8% 2% 6% 74% 4% 2% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Comments
  19. 19. PETA (People for the Ethical Treatment of Animals) received the largest volume of Shares (1,404,725), among the brands in "Competitors" Group. 2% 1% 2% 17% 4% 14% 53% 3% 4% American Heart Association Make-A-Wish America American Cancer Society unicef WWF Greenpeace International PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization Share Of Voice – Shares
  20. 20. During this time period, Lung Cancer Awareness Month was the most engaging run by American Cancer Society. Human Rights Campaign published the most (70) in its #Election2014 campaign. 0 10 20 30 40 50 60 70 80 0 100 200 300 400 500 600 #Election2014(humanri… Lung Cancer… NO DATA(World Health… NO DATA(WWF) NO DATA(PETA… NO DATA(American… NO DATA(Make-A-… NO DATA(Greenpeace… #FightUnfair(unicef) Number of Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  21. 21. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  22. 22. Analysis of PETA’s (People for the Ethical Treatment of Animals) Facebook Page Oct 01, 2015 - Dec 31, 2015
  23. 23. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 3,662,115 196,791 5.68% United States Mostly Older, Male and Attached. PETA (People for the Ethical Treatment of Animals)
  24. 24. Engagement Score Total Fan Posts 964 0 Total Posts Brand Response Rate 326 0% Total Likes Avg. Reply Time 2,679,329 0 sec Total Comments General Sentiment 412,521 NO User Post For TimePeriod Total Shares 1,404,725 BRAND POSTS FAN POSTS Brand Overview
  25. 25. 3,350K 3,400K 3,450K 3,500K 3,550K 3,600K 3,650K 3,700K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 3,662,115 New Fans 196,791
  26. 26. Engagement 0 250 500 750 1,000 1,250 PETA (People for the Ethical Treatment of Animals) had an average engagement score of 964 and a highest of 1000.
  27. 27. Community Analysis PETA (People for the Ethical Treatment of Animals) fans are mostly Older, Male and Attached. PETA (People for the Ethical Treatment of Animals) fans are largely from United States followed by India. Fan Demographics Distribution of Fans 69% 31% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K United States India United Kingdom Mexico Canada Philippines Germany Australia Brazil Japan
  28. 28. 0 1 2 3 4 5 6 7 8 9 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency animals 56 one 39 people 28 vegan 25 year 22
  29. 29. 93% 7% Brand Participation Brand Non Participation 97% 1% 2% Posititve Negative Neutral Brand Posts - Engagement PETA (People for the Ethical Treatment of Animals) responded to 304 conversations generated by the 326 Posts they published. PETA (People for the Ethical Treatment of Animals) receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  30. 30. Most Engaging Brand Posts 29-DEC-15, TUE 1:00PM This year, streets around the world saw how animals die for Hermès like never before. The reaction .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 33,006 1,164 11,594 Positive 23-DEC-15, WED 8:20AM Her first #Christmas was nothing but love & joy… What happens to her next is heartbreaking but com .. 22-DEC-15, TUE 1:18PM BREAKING: An orca has just died at SeaWorld San Antonio. Unna is the 38th orca used by SeaWorld to .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 19,375 1,686 25,108 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 26,285 5,000 12,946 Positive NO IMAGE NO IMAGE NO IMAGE
  31. 31. Brand Posts - Analysis Brand Post Types Days of the week 0 50 100 150 200 0 200 400 600 800 1,000 1,200 Videos Links Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  32. 32. Analysis of Human Rights Campaign Facebook Page Oct 01, 2015 - Dec 31, 2015
  33. 33. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,328,344 25,496 1.11% United States Mostly Older, Female and Attached. Human Rights Campaign
  34. 34. Engagement Score Total Fan Posts 235 4,280 Total Posts Brand Response Rate 480 0.07% Total Likes Avg. Reply Time 627,833 5 days, 14 hrs, 17 mins Total Comments General Sentiment 22,398 Positive Total Shares 84,856 BRAND POSTS FAN POSTS Brand Overview
  35. 35. 2,290K 2,295K 2,300K 2,305K 2,310K 2,315K 2,320K 2,325K 2,330K 2,335K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,328,344 New Fans 25,496
  36. 36. Engagement 0 250 500 750 1,000 1,250 Human Rights Campaign had an average engagement score of 235 and a highest of 1000.
  37. 37. Community Analysis Human Rights Campaign fans are mostly Older, Female and Attached. Human Rights Campaign fans are largely from United States followed by United Kingdom. Fan Demographics Distribution of Fans 0% 10% 20% 30% 40% 50% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married 0K 500K 1,000K 1,500K 2,000K United States United Kingdom India Canada Australia Philippines Pakistan Germany Mexico Singapore
  38. 38. 0 2 4 6 8 10 12 14 16 18 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency HRC 105 people 87 Read 82 support 71 Equality 63
  39. 39. 2% 98% Brand Participation Brand Non Participation 68% 5% 27% Posititve Negative Neutral Brand Posts - Engagement Human Rights Campaign responded to 8 conversations generated by the 480 Posts they published. Human Rights Campaign receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  40. 40. Most Engaging Brand Posts 27-NOV-15, FRI 9:01AM Today, we honor LGBT hero Harvey Milk, who was assassinated 37 years ago today. Read more: http://j .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 23,164 322 7,489 Positive 16-NOV-15, MON 12:39PM Congratulations Ireland! #MarriageEquality begins today on the Emerald Isle. Read more: http://www .. 09-DEC-15, WED 11:56AM On Instagram? Follow @HumanRightsCampaign (http://instagram.com/humanrightscampaign) Snap a photo t .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 41,513 463 4,938 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 988 39,573 388 1,374 Positive NO IMAGE NO IMAGE NO IMAGE
  41. 41. Brand Posts - Analysis Brand Post Types Days of the week 0 50 100 150 200 250 300 0 50 100 150 200 250 300 350 400 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 100 120 0 100 200 300 400 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  42. 42. Top Keywords Used Frequency Rights Campaign Human Rights 3582 Rachel Maddow Show 822 United Nations 747 PFLAG National 706 Amnesty International USA 671 User Posts 0 20 40 60 80 100 120 140 160 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  43. 43. Human Rights Campaign responded to 3 conversations generated by the 4,280 Posts fans published. Human Rights Campaign appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 0% 100% Brand Participation Brand Non Participation 50% 10% 40% Posititve Negative Neutral
  44. 44. Campaign Intel – 3 most recent campaigns Oct 01, 2015 - Dec 31, 2015 Entire Campaign 0 1 0 1 #Election2014 Join the fight to advance LGBT equality—everywhere National #ComingOut Day Number of Posts Engagement Score Engagement Score Number of Posts 0 20 40 60 80 0 200 400 600 #Election2014 Join the fight to advance LGBT equality—everywhere National #ComingOut Day Number of Posts Engagement Score Engagement Score Number of Posts
  45. 45. Analysis of American Heart Association Facebook Page Oct 01, 2015 - Dec 31, 2015
  46. 46. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 765,612 31,242 4.25% United States American Heart Association
  47. 47. Engagement Score Total Fan Posts 453 2,261 Total Posts Brand Response Rate 268 0.66% Total Likes Avg. Reply Time 145,335 13 hrs, 58 mins Total Comments General Sentiment 3,696 Neutral Total Shares 64,600 BRAND POSTS FAN POSTS Brand Overview
  48. 48. 715K 720K 725K 730K 735K 740K 745K 750K 755K 760K 765K 770K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 765,612 New Fans 31,242
  49. 49. Engagement 0 250 500 750 1,000 American Heart Association had an average engagement score of 453 and a highest of 948.
  50. 50. Community Analysis American Heart Association fans are largely from United States followed by Mexico. Distribution of Fans 0K 100K 200K 300K 400K 500K 600K United States Mexico India Brazil Egypt Pakistan Philippines Thailand Saudi Arabia
  51. 51. 0 1 2 3 4 5 6 7 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency heart disease 25 heart 22 life 20 healthy 19 important 15
  52. 52. 14% 86% Brand Participation Brand Non Participation 79% 7% 14% Posititve Negative Neutral Brand Posts - Engagement American Heart Association responded to 38 conversations generated by the 268 Posts they published. American Heart Association receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  53. 53. Most Engaging Brand Posts 24-NOV-15, TUE 9:12AM According to a study conducted by BMC Medicine, moderate coffee consumption has been associated with .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 3,762 270 3,443 Positive 26-OCT-15, MON 9:12AM #MotivationMonday 21-DEC-15, MON 12:09PM It’s National Look on the Bright Side Day! What are you going to do to celebrate? ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 4,673 61 2,865 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 998 2,581 35 3,007 Uncategorized NO IMAGE NO IMAGE NO IMAGE
  54. 54. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 140 160 0 100 200 300 400 500 600 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  55. 55. Top Keywords Used Frequency American Heart Association 1969 post 464 steps 173 heart disease 170 money 154 User Posts 0 20 40 60 80 100 120 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  56. 56. American Heart Association responded to 15 conversations generated by the 2,261 Posts fans published. American Heart Association appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 1% 99% Brand Participation Brand Non Participation 35% 4% 61% Posititve Negative Neutral
  57. 57. Analysis of World Health Organization Facebook Page Oct 01, 2015 - Dec 31, 2015
  58. 58. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,630,781 202,714 8.35% Worldwide Not Available World Health Organization
  59. 59. Engagement Score Total Fan Posts 709 0 Total Posts Brand Response Rate 86 0% Total Likes Avg. Reply Time 226,979 0 sec Total Comments General Sentiment 8,945 NO User Post For TimePeriod Total Shares 112,620 BRAND POSTS FAN POSTS Brand Overview
  60. 60. 2,300K 2,350K 2,400K 2,450K 2,500K 2,550K 2,600K 2,650K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,630,781 New Fans 202,714
  61. 61. Engagement 0 250 500 750 1,000 1,250 World Health Organization had an average engagement score of 709 and a highest of 997.
  62. 62. Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. World Health Organization fans are largely from India followed by United States. Fan Demographics Distribution of Fans 0% Unknown 0% 20% 40% 60% 80% 100% Unknown 0% 20% 40% 60% 80% 100% Unknown 0K 100K 200K 300K 400K 500K 600K India United States Pakistan Egypt Bangladesh Philippines Nigeria Nepal Myanmar
  63. 63. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency year 24 country 17 people 16 disease 12 health 11
  64. 64. 14% 86% Brand Participation Brand Non Participation 100% 0% 0% Posititve Negative Neutral Brand Posts - Engagement World Health Organization responded to 12 conversations generated by the 86 Posts they published. World Health Organization receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  65. 65. Most Engaging Brand Posts 11-NOV-15, WED 3:14PM What are the causes of #AntibioticResistance? ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 10,369 255 11,765 Positive 19-NOV-15, THU 8:31AM #AntibioticResistance: How it spreads 18-NOV-15, WED 11:18AM #AntibioticResistance: IMPORTANT: #Antibiotics don't cure viruses like colds and flu. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 8,738 178 8,860 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 997 6,039 267 7,069 Positive NO IMAGE NO IMAGE NO IMAGE
  66. 66. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 0 200 400 600 800 1,000 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  67. 67. Analysis of WWF Facebook Page Oct 01, 2015 - Dec 31, 2015
  68. 68. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,595,601 108,885 4.38% Worldwide Mostly Young, Female and Attached. WWF
  69. 69. Engagement Score Total Fan Posts 651 3,279 Total Posts Brand Response Rate 138 0.03% Total Likes Avg. Reply Time 796,457 2 days, 14 hrs, 51 mins Total Comments General Sentiment 12,316 Neutral Total Shares 107,357 BRAND POSTS FAN POSTS Brand Overview
  70. 70. 2,420K 2,440K 2,460K 2,480K 2,500K 2,520K 2,540K 2,560K 2,580K 2,600K 2,620K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 2,595,601 New Fans 108,885
  71. 71. Engagement 0 250 500 750 1,000 1,250 WWF had an average engagement score of 651 and a highest of 1000.
  72. 72. Community Analysis WWF fans are mostly Young, Female and Attached. WWF fans are largely from United States followed by Italy. Fan Demographics Distribution of Fans 29% 71% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K 250K 300K 350K United States Italy France United Kingdom India Germany Indonesia Canada Brazil
  73. 73. 0 1 2 3 4 5 6 7 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency world 31 future 24 climate change 21 WWF 17 ocean 17
  74. 74. 0% 100% Brand Participation Brand Non Participation 98% 1%1% Posititve Negative Neutral Brand Posts - Engagement WWF responded to 0 conversations generated by the 138 Posts they published. WWF receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  75. 75. Most Engaging Brand Posts 04-OCT-15, SUN 4:45AM Happy World Animal Day! Help us build a future in which humans live in harmony with nature → http:/ .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 35,333 319 13,252 Positive 11-DEC-15, FRI 5:45AM WWF #PicoftheWeek: Bengal tiger with cubs in water, India Did you know… Tigers have fewer teeth tha .. 02-OCT-15, FRI 5:31AM It’s World Animal Day on 4 October and we're counting down some of the animals most in need of our h .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 995 28,348 362 4,212 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 990 24,360 312 3,412 Positive NO IMAGE NO IMAGE NO IMAGE
  76. 76. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 0 100 200 300 400 500 600 700 800 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 30 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  77. 77. Top Keywords Used Frequency WWF 2048 Greenpeace 297 Animal 274 WWF WWF 189 occupy 155 User Posts 0 20 40 60 80 100 120 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  78. 78. WWF responded to 1 conversations generated by the 3,279 Posts fans published. WWF appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 0% 100% Brand Participation Brand Non Participation 17% 11% 72% Posititve Negative Neutral
  79. 79. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. Create Your Free Social Media Report Now
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