Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was

1. Social Media Shakedown of Top Brands in September 2013
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Brands that Gained the Most New Fans
Added more than 2.8 Million Fans
3,000,000
2,851,889
2,812,557
2,492,691
2,500,000
2,000,448
2,000,000
1,500,000
1,331,449
1,244,031
1,186,190
1,171,534
Logitech
MasterCard
1,105,114
1,067,522
Knorr
Nickelodeon
1,000,000
500,000
-
Samsung
Mobile
September 2013
Nescafe Michael Kors Nintendo Paramount
Handheld
Pictures
Gaming
Cartoon
Network

5. Brands with the Highest Fan Growth Rate
experienced an astounding fan growth rate of 451%
500%
450%
451%
431%
393%
400%
336%
350%
334%
300%
279%
278%
274%
238%
250%
202%
200%
150%
100%
50%
0%
Pacific Life
September 2013
Logitech
VMware Paramount Cabo Diablo
Horizon Suite Pictures
Scuderia
Ferrari
Verizon
BlueCross
TomTom Outlook.com
Small Biz BlueShield of
South
Carolina

6. Most Engaging Posts Across All Sectors
September 2013

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
September 2013
Brand

8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
September 2013
Brand

9. A Closer Look at
Selected Top
Brands

10. Heineken - #Dropped
Heineken’s #Dropped campaign engaged well for them in September

11. Samsung Mobile USA – Note 3 and Samsung Gear
Samsung Mobile USA garnered high engagement posting around their Note 3 and the
Samsung Gear. They posted most around Engagement Oriented Posts.

12. Walmart – Engaging Posts
Walmart posted most around Store-Specific updates but their best performing posts were
engagement oriented.

13. H&M – Content Strategy
H&M had a balanced content strategy for the month of September, with questions to fans and
posts around new products engaging the best for them.
New Product
Contest

14. T-Mobile – Admin Responses and Engagement Details
T-Mobile responded to an astounding 96.5% of their fan posts in an average of 1hr 13 minutes.
Admin Participation :
96.5%
Fans initiated 2,172 conversations on the TMobile Wall and they participated in 96.5%.

15. Michael Kors - #AllAccessKors
Michael Kors has the highest Unmetric Score in the Luxury sector and their
#AllAccessKors campaign engaged very well for them.

16. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

17. Brands that Gained the Most New Followers
2,000,000
1,800,000
added 1.7 million new Followers on Twitter
1,779,135
1,600,000
1,368,997
1,400,000
1,283,594
1,200,000
928,685
1,000,000
800,000
633,470
600,000
494,916
476,298
457,967
447,119
CNN
Breaking
News
Android
Microsoft
The New
York Times
400,000
399,833
200,000
-
Instagram
September 2013
Twitter
YouTube
Facebook
Ellen
DeGeneres
CNN

18. Brands that Tweeted the Most
News brands have been the most prolific tweeters.
10,000
9,159
9,000
9,066
8,000
7,000
6,000
4,855
5,000
4,000
3,263
3,000
2,958
2,315
2,255
2,231
2,193
2,153
E! Online
7NEWS
Denver
Channel
2,000
1,000
-
Huffington JPMorgan
Post
Chase Jobs
September 2013
Standard Wells Fargo
Chartered
Careers
Jobs
Business
Insider
CNET
NBC10
The
Philadelphia Associated
Press

19. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
September 2013
Brand

20. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
September 2013
Brand

21. A Closer Look at
Selected Top
Brands
SO

22. American Express – #passionprojectzps
American Express tweeted extensively around #Passionproject and #Passionprojectzps. #Passionprojectzps
and #neverforget were the brand’s most engaging hashtags for September.

23. Pizza Hut – Customer Service
Pizza Hut responds to 21% of their mentions, which is much higher than the sector average of 9%
Pizza Hut replied to 13,871 tweets in September, with an ART of 1hr 14 mins.
Apart from plain text, their most popular
reply strategy was a request to view a link.
8am-12 noon had to have the highest ART
for Pizza Hut, with most of the outliers
coming within that bracket.

24. Mac– Engagement Study
Mac had an average engagement score of 277, for the month of September.
These are some of their most engaging tweets for the month.

25. BMW – Content Strategy
Tweets with Links engaged best for BMW, these were also the most popular type of tweet.

26. Victoria Secret– #vsfashionshow
Victoria Secret posted most around #vsfashionshow, this was also their most engaging tag.

27. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

28. Brands with the Most New Views
added an incredible 79 million views
90,000,000
80,000,000
79,130,457
70,000,000
60,000,000
50,000,000
40,000,000
66,621,412
59,499,869
52,518,033
49,541,370
40,162,662
31,087,907
30,000,000
20,000,000
10,000,000
-
September 2013
25,689,137
25,304,968
23,878,391

29. Top Videos of the Month
Motorola - Moto X – Lazy Phone Ad
Dior Homme – Official Director’s Cut
Sony Xperia Z1
Chipotle – The Scarecrow
September 2013

30. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
September 2013
Brand

31. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
September 2013
Brand

32. A Closer Look at
Selected Top
Brands
SO

33. Motorola - Moto X – Lazy Phone Ad
Tired of having to touch your lazy phone? Moto X responds to
your voice and frees up your hands for more important things.
Just talk.
Video Views Growth

34. Dior Homme – Official Director’s Cut
Dior Homme Fragrance Uncensored Director's Cut
starring Robert Pattinson, directed by Romain Gavras.
Music by Led Zeppelin.
Video Views Growth

35. Sony Xperia Z1 - all the power and smartness from Sony in a
premium smartphone
Introducing Sony's brand new smartphone, Xperia Z1,
featuring the award winning G Lens from Sony, Exmor
RS and intelligent BIONZ™ processing engine for mobile
- the same quality and performance as Sony's compact
digital cameras is now in one revolutionary smartphone.
Video Views Growth

36. Chipotle – The Scarecrow
Watch "The Scarecrow," the companion film for
Chipotle's new app-based game. Then download the
free app at www.scarecrowgame.com and join the quest
for wholesome, sustainable food. The song "Pure
Imagination" performed by Grammy Award®--winning
artist Fiona Apple, is available for download on iTunes.
Video Views Growth

37. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.