Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.

1. Social Media Shakedown of Top Brands in October 2013
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Brands that Gained the Most New Fans
12,000,000
Added more than 11 Million Fans
11,063,270
10,000,000
8,000,000
6,000,000
4,000,000
2,959,964
2,000,000
-
October 2013
2,724,406
1,804,210
1,536,800
1,425,640
1,259,904
1,219,653
1,157,322
1,091,467

5. Brands with the Highest Fan Growth Rate
1400.00%
1200.00%
experienced an astounding fan growth rate of 1151.9%
1151.90%
1000.00%
800.00%
600.00%
413.10%
400.00%
200.00%
0.00%
October 2013
320.80%
295.30%
265.20%
232.30%
180.40%
171.70%
156.10%
150.30%

6. Most Engaging Posts Across All Sectors
October 2013

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
October 2013
Brand

8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
October 2013
Brand

9. A Closer Look at
Selected Top
Brands

10. VISA - #GoInSix & #MyFootballFantasy
VISA posted updates around the hashtags #GoInSix and #MyFootballFantasy which
engaged best with its fans. The finance brand garnered an average engagement score of
304, which is more than 9 times the sector average of 32.
The #GoInSix posts engaged better with an average engagement score of
498.

11. Samsung Mobile USA – Together We Rise
To kick off the new NBA season, Samsung Mobile US asked its fans to upload their selfies with the
hashtag #TogetherWeRise to be featured on a mosaic. The post announcing the campaign was the most
engaging post with an engagement score of 1,270 with 234,535 likes, 10,468 comments and 19,591
shares.
The number of fans talking about the brand
peaked after the ‘Together We Rise’ campaign
post on the 28th October.

12. Travelzoo – Content Strategy
Travelzoo posted more updates around Deals but the posts around Contests and Brand
News engaged the best with its fans

13. KLM – Admin Responses and Fan Engagement
KLM responded to 97.9% of their 8,139 fan posts in an average of 1hr 54minutes.

14. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

15. Brands that Gained the Most New Followers
added 1.6 million new Followers on Twitter
1,800,000
1,663,826
1,600,000
1,400,000
1,308,067
1,200,000
1,026,259
1,000,000
1,005,662
784,090
800,000
669,754
600,000
530,900
477,591
471,101
446,351
Dior
Starbucks
Coffee
Gmail
400,000
200,000
-
Twitter
October 2013
YouTube
Samsung
Mobile
Instagram
Ellen
DeGeneres
Android
Facebook

16. Brands that Tweeted the Most
News brands have been the most prolific tweeters.
12,000
10,788
10,000
9,077
8,000
6,000
4,779
4,000
2,000
-
October 2013
3,245
2,957
2,855
2,593
2,567
2,432
2,321

17. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
October 2013
Brand

18. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
October 2013
Brand

19. A Closer Look at
Selected Top
Brands
SO

20. McDonalds - #MightyWings Boldest Player Contest
McDonalds ran a Twitter contest on the 6th of October asking fans to tweet the name of their boldest
football player along with the hashtag #MightyWings and was its most engaged hashtag for the month.
6th October saw the highest amount of activity
on McDonalds’ Twitter account and the hashtag
@MightyWings was most used on the day of the
contest.

21. Victoria’s Secret – Secret Reward Card
Victoria’s Secret’s tweets around its Secret Rewards Card generated a huge buzz for the brand. The
#SecretRewardCard was the most used hashtag by the brand and its followers.
There were more @mentions for Victoria’s
Secret on the 29th October – the day the Secret
Reward Card was announced on Twitter.

22. JetBlue - #TrickOrTweet
JetBlue ran a promotion on Twitter for Halloween asking its followers to knock on its doors by tweeting out @JetBlue
and #TrickOrTweet to receive a promo code to avail a discount.
The mentions of @JetBlue and #TrickOrTweet peaked on the 21st October – the day the promotion was announced.

23. Armani – One Night Only NYC
October 24th was declared as the Giorgio Armani Day by New York Mayor, Michael Bloomberg and the brand
conducted the ‘One Night Only NYC’ fashion event on the same the day, which created huge amounts of buzz on
Twitter around the event and the brand.
The amount of activity on Armani’s Twitter page was
the highest on the ‘Giorgio Armani Day’ and the
#OneNightOnlyNYC was the most popular hashtag.

24. MAC Cosmetics - #RiRiHeartMAC
MAC Cosmetics extensively tweet around its ‘RiRi Heart MAC’ Fall collection and #RiRiHeartMAC was the most
used hashtag by the brand and its followers with an engagement score of 814.
As a result, MAC Cosmetics garnered an overall
Twitter Engagement Score of 363, which is 5
times the sector average.

25. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

26. Brands with the Most New Views
added an incredible 156 million views
180,000,000
160,000,000
156,497,399
140,000,000
120,000,000
100,000,000
80,000,000
63,267,391
60,000,000
40,000,000
20,000,000
-
October 2013
62,122,882
60,384,456
50,388,086
45,457,915
41,325,957
41,178,242
40,192,961
33,559,195

27. Top Videos of the Month
Samsung Mobile USA – Galaxy Gear
GoPro – Hero 3+ Black Edition
GoPro – Backflip Over 72ft Canyon
YouTube Music Awards
October 2013

28. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Education
Aviation
Food & Beverages
Banking
Hospitality
Beverages – Alcohol
Insurance
Consumer Electronics
Luxury
October 2013
Brand

29. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Television
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
October 2013
Brand

30. A Closer Look at
Selected Top
Brands
SO

31. Samsung Mobile USA – Galaxy Gear - Evolution
Samsung Galaxy Gear Evolution video was the most
watched video in October on Samsung Mobile USA’s
YouTube channel with more than 15 million views.
Video Views Growth

32. GoPro – Hero 3+ Black Edition
GoPro’s video about its Hero 3+ Black edition camera
garnered more than 11 million views to become the
most watched on its channel in October.
Video Views Growth

33. GoPro – Backflip Over 72ft Canyon – Redbull Rampage
This awesome backflip video, which was shot on a
GoPro camera during the Redbull Rampage, was the 2nd
most watched on GoPro’s YouTube channel with more
than 10 million views.
Video Views Growth

34. YouTube Spotlight – Announcing the first-ever YouTube Music Awards
The video announcing the first ever YouTube Music
Awards was the most watched video on YouTube’s
channel with more than 9.9 million views.
Video Views Growth

35. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
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and driving down costs by creating more efficient social media teams.