Unmetric analyzes Top brands across Facebook, Twitter, YouTube and Pinterest in March 2013

1. Social Media Shakedown of Top Brands in March 2013
analyzed by

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
SO
FOR BRANDS
We monitor and analyze the daily activity on the social
media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors,
benchmark their performance, and compete intelligently.

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Brands that Gained the Most New Fans
16,000,000
14,226,295
14,000,000
added a whopping 14 Million Fans!
12,000,000
10,000,000
8,000,000
6,000,000
4,684,921
4,000,000
3,704,844
2,297,225 2,002,561 1,949,608 1,691,109 1,642,318
2,000,000 1,465,331 1,425,443
-
Skype Nescafe Oral-B Coca-Cola Vichy adidas Samsung ZARA Monster Facebook
Camera Energy
New Fans
March 2013

5. Brands with the Highest Fan Growth Rate
4000.00%
3786.13% experienced an exponential growth rate of 3,786%
3500.00%
3000.00%
2765.77%
2500.00%
2000.00%
1619.03%
1500.00%
1077.07%
1000.00%
754.61%
567.58%
500.00%
289.09% 276.23% 270.33% 268.52%
0.00%
Fan Growth Rate
March 2013

6. Most Engaging Posts Across All Sectors
March 2013

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013

8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013

9. A Closer Look at
Selected Top
Brands

10. Michael Kors – Engagement Strategy
Their most engaging posts were around product updates, but the contests run during the
month of March, also engaged fairly well.

11. Michael Kors – New Collection
Michael Kors posted mostly around their new collections

12. Walmart & Target
Content Strategy of the Top Retail Chains in the United States
Walmart’s most engaging posts were deals around Easter, whereas Target received incredibly high
engagement for a post around their #TargetTruth campaign.

13. Walmart & Target
Walmart & Target ran multiple contests in the month of March

14. Skype– Incredible Fan Growth
Skype accrued more than 14m fans in just one day,
making them the top technology page in March.
This could be because Window’s Messenger’s Facebook
page merged with Skype.
Skype’s growth rate of 131% was far more than any other
technology page in North America & Worldwide.

15. KLM – Engaging Content
KLM primarily posted engaging photo content in the month of March
and it resonated well with their fan-base.

16. Flo, The Progressive Girl – Flo’s Best 5 Million Moments
The most engaging post for Flo, The Progressive Girl in the month of March was a video in
honour of reaching 5 Million fans on Facebook.

17. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

18. Brands that Gained the Most New Followers
added the most new Followers on Twitter
March 2013

19. Brands that Tweeted the Most
Interestingly, amongst the top 10 prolific tweeters,
3 of them were from banking recruitment handles
March 2013

20. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013

21. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013

22. A Closer Look at
Selected Top
Brands
SO

23. Victoria’s Secret : #AskanAngel
Victoria’s Secret hosted a Twitter chat with around the tag #AskAnAngel
Replies around the #AskanAngel Campaign

24. Samsung Mobile - #GalaxySIII
@samsungmobileus tweeted quite extensively around #GalaxySIII
A majority of Samsung Mobile’s tweets were replies,
most of those were requests for their followers to DM them.

25. Samsung Mobile –Benchmarking ART
The average mobile and handheld brand in North America replied in 9 hours and 32 mins, while
Samsung Mobile US replied in an average of 2hrs, 27 mins.
10hr, 15mins
9hr, 32mins
2hr, 27mins
2hr, 39mins
20hr, 39mins
1hr, 38mins

26. McDonald’s – Tweet & Reply Strategy
Top Hashtags: #UnwrapWhatsFresh, #ShamrockShake, #HotNSpicy
Apart from plain text, McDonald’s most popular reply was
a request to Direct Message
McDonald’s on an average tweeted 18 times a day,
most of which were replies

27. Top Aviation brands on Twitter
Jet Blue’s 1.7m followers helped them stay on top of the Aviation charts
for Twitter, ahead of American Airlines and Southwest.
Number of Tweets
Average Response
Brand Name Total Followers Followers Growth
Proactive Time
Replies Retweets
Tweets
@JetBlue 1,718,579 0.28% 34 6,761 1 0:16:25
@SouthwestAir 1,478,161 1.04% 21 389 16 0:13:49
@AmericanAir 528,552 2.83% 64 16,537 5 0:10:47
@VirginAmerica 399,065 1.88% 115 1,586 2 1:53:50
@united 216,781 4.34% 78 5,086 2 1:19:50

28. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

29. Brands with the Most New Views
120,000,000
109,948,643
Rooster Teeth added an incredible 109 Million views!
100,000,000
85,048,131
79,124,512
80,000,000
60,000,000
46,428,839
40,000,000
37,851,670
25,665,433 25,623,936
22,377,859 21,911,380 20,384,218
20,000,000
-
New Views
March 2013

30. Top Videos in March
Pepsi – Jeff Gordon and Pepsi Max ANIMATIONonFOX – Homer Shake
Battlefield 4 Kia Buzz– Kia Cerato
March 2013

31. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013

32. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013

33. A Closer Look at
Selected Top
Brands
SO

34. Pepsi Max & Jeff Gordan – “Test Drive”
Jeff Gordon and Pepsi MAX go to a car dealership where a
disguised Jeff Gordon takes an unsuspecting car salesman on Video Views Growth
the test drive of his life. #GordonTestDrive

35. Animation on Fox – Homer Shake
You've seen the rest, now watch the best. It's The Simpsons
Harlem Shake! Video Views Growth

36. Battlefield 4 - “Fishing in Baku” Gameplay Reveal
Battlefield 4 will release Fall 2013. The "Fishing in Baku" video is
shot entirely in-game and is the first glimpse of the human, Video Views Growth
dramatic, and believable single player campaign in Battlefield
4. Available for pre-order now.

37. KiaBuzz – All new Cerato (Forte) Ditigal Croquis Art
Experience both visualized emotion and dynamics provoked Video Views Growth
by All-New KIA CERATO.

38. ANALYSIS OF
BRANDS ON
PINTEREST
Followers, Pins, Repins, Boards etc

39. Brands that added the most followers
350,000
326,521
Harper’s Bazaar experienced a growth rate of 6.5%
300,000
Most of the growth can be attributed to their Beauty & Hair board
250,000
201,756
200,000
167,102 163,012 162,198 155,900 148,440
150,000 132,594
100,000
72,480
61,736
50,000
-
Followers
March 2013

40. Brands that added the most Pins
March 2013

41. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand Sector Brand
Automotive Food & Beverages
Aviation Hospitality
Banking Insurance
Beverages – Alcohol Luxury
Consumer Electronics Television
March 2013

42. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand Sector Brand
Personal Care Sports
Restaurant & Cafe Technology
Retail Telecom Services
Retail Chains Travel
March 2013

43. A Closer Look at
Selected Top
Brands
SO

44. Mercedes Benz Fashion Week – Aksesuar Alemi
The Metrics:

45. Swarovski – Wedded Bliss
The Metrics:

46. Carnival Cruise Lines – The Mediterranean
The Metrics:

47. Chobani – Get Real
The Metrics:

48. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‬