Take a deep dive into PayPal's social media performance as it talks passion projects, side incomes and small business with its global audience on Facebook and Twitter.

1. PayPal
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of PayPal FB

2. PayPal: Social Media Report
This report looks at how
PayPal
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
PayPal
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
395,751 16,223 4.27%
United
States
Mostly Young, Male and
Attached.
PayPal

6. Engagement Score Total Fan Posts
358 2,261
Total Posts Brand Response Rate
101 80.80%
Total Likes Avg. Reply Time
93,607 1 hr, 40 mins
Total Comments General Sentiment
3,303 Neutral
Total Shares
2,464
BRAND POSTS FAN POSTS
Brand Overview

7. 0K
100K
200K
300K
400K
500K
600K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
395,751
New Fans
16,223

8. Engagement
0
250
500
750
1,000
PayPal had an average engagement score of 358 and a highest of 951.

9. Community Analysis
PayPal fans are mostly Young, Male and Attached. PayPal fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
52%
48%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
United States
Mexico
Brazil
Indonesia
Philippines
Bangladesh
Nigeria
Puerto Rico
Germany
Georgia

10. 0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
paypalit 40
more 15
Steve Booker 15
wedding 14
PayPal 13

11. 74%
26%
Brand Participation Brand Non Participation
89%
6%
5%
Posititve Negative Neutral
Brand Posts - Engagement
PayPal responded to 75 conversations generated by the 101
Posts they published.
PayPal receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
30-NOV-15, MON 7:10PM
We've partnered with Passion Passport to
bring you another Instagram Challenge:
#PPMeetHalfway! We w ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 21,215 149 336 Positive
16-DEC-15, WED 5:15PM
Naomi PQ did her holiday shopping for her
four kids on Macys.com, and we wanted to
know what would t ..
08-DEC-15, TUE 2:04PM
Zach Glassman and Zach Fackrell of
Passion Passport are most often on the
road, which means they typ ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
996 15,641 37 53 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
987 10,107 68 251 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
money 415
account 415
time 353
days 258
payment 243
User Posts
0
20
40
60
80
100
120
140
160
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. PayPal responded to 1,827 conversations generated by the
2,261 Posts fans published.
PayPal appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
81%
19%
Brand Participation Brand Non Participation
23%
22%
55%
Posititve Negative Neutral

16. Campaign Intel
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800 900
#PPHoneymoon Instagram challenge
#Backtoschool
#PYPLxOSL
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. Analysis of
PayPal
Twitter Account
Oct 01, 2015 - Dec 31, 2015

18. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
362,660 23,096 6.80% United States
PayPal
@PayPal

19. Engagement Score
53
Total Proactive Tweets
278
Retweets Total
27
Replies Total
7
Favorites Total
6,996
Total Mention
34,835
Total Retweets
2,800
Response Rate (%)
0.02%
Average Reply Time (mins)
1149
BRAND TWEETS USER TWEETS
Brand Overview

20. 325K
330K
335K
340K
345K
350K
355K
360K
365K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
362,660
New Followers
23,096

21. 1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
830
New Followees
6

22. Engagement
0
250
500
PayPal had an average engagement score of 53 and a highest of 416.

23. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
278 27

24. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 50 100 150 200 250 300 350 400 450
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

25. 0 20 40 60 80 100 120 140
0 500 1000 1500 2000 2500 3000
#giveaway*
#sweepstakes*
#win*
#rt*
#paypalit*
#donate*
#phishing*
#paypal*
#concours*
#follow*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

26. 0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
giveaway sweepstakes win rt paypalit
Spread of Hashtags by day

27. 0 10 20 30 40 50 60
#phishing*
#sweepstakes*
#giveaway*
#concours*
#paypal*
#donate*
#rt*
#paypalit*
#win*
#follow*
Engagement Score
Hashtags - Engagement

28. Average Response Rate : 0.02%
0
200
400
600
800
1000
1200
1400
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

29. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
1
2
3
4
5
6
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

30. 0
1000
2000
3000
4000
5000
6000
7000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

31. 0
500
1000
1500
2000
2500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

32. Total number of Retweets : 2,800
-50
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

33. Total number of Mentions: 34,835
-200
0
200
400
600
800
1,000
1,200
1,400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

34. Influencers
Name Followers Tweets
CNN 23,899,200 1
Stephen Fry 12,231,855 1
CNN International 4,917,720 1
WWD 2,854,015 3
Borussia Dortmund 2,008,089 1
TOP 5 INFLUENCERS

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