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Hyundai
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Hyundai Twitter
Hyundai: Social Media Report
This report looks at how
Hyundai
performed on social media between
October 1st – December 31s...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Analysis of
Hyundai USA
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,758,854 19,294 1.11%
United
States
Mostly Older, Male and
A...
Engagement Score Total Fan Posts
144 1,054
Total Posts Brand Response Rate
102 13.76%
Total Likes Avg. Reply Time
65,713 1...
1,725K
1,730K
1,735K
1,740K
1,745K
1,750K
1,755K
1,760K
1,765K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
...
Engagement
0
250
500
750
1,000
Hyundai Usa had an average engagement score of 144 and a highest of 849.
Community Analysis
Hyundai Usa fans are mostly Older, Male and Attached. Hyundai Usa fans are largely from United States f...
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequenc
y
HyundaiView 1...
8%
92%
Brand Participation Brand Non Participation
88%
2% 10%
Posititve Negative Neutral
Brand Posts - Engagement
Hyundai ...
Most Engaging Brand Posts
13-OCT-15, TUE 3:00PM
To celebrate our partnership with the
NFL, we're giving away commemorative...
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250 300
Photos
Videos
Links
Pl...
Top Keywords Used Frequenc
y
car 201
NewElantra 60
Hyundai Tucson 56
miles 53
dealership 50
User Posts
0
20
40
60
80
100
1...
Hyundai Usa responded to 145 conversations generated by
the 1,054 Posts fans published.
Hyundai Usa appears to participate...
Most of Hyundai Usa posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest'
received the highe...
In Hyundai Usa Posts about Automotive, Events in the
automotive sector posts received the highest engagement.
In Hyundai U...
Campaign Intel
0 5 10 15 20 25
0 200 400 600 800 1000 1200
Seize the Moment Sale 2016
#HyundaiSuperBowl
Genesis #G90
Numbe...
Analysis of
HYUNDAI USA
Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
268,408 15,117 5.97% United States
HYUNDAI USA
@Hyundai
Engagement Score
108
Total Proactive Tweets
549
Retweets Total
25
Replies Total
497
Favorites Total
33,689
Total Mention
1...
245K
250K
255K
260K
265K
270K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
268,408
New ...
10K
10K
10K
10K
10K
10K
10K
10K
10K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
10,141...
Engagement
0
250
500
750
1,000
HYUNDAI USA had an average engagement score of 108 and a highest of 896.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retwe...
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 50 100 150 200 ...
0 20 40 60 80 100 120 140
0 2000 4000 6000 8000 10000 12000
#becausefootball*
#collab*
#newtucson*
#hyundai*
#unacceptable...
0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-...
0 200 400 600 800 1000 1200
#newelantra*
#poorservice*
#becausefootball*
#collab*
#gametimegold*
#thisisloyalty*
#unaccept...
Average Response Rate : 3.66%
0
100
200
300
400
500
600
700
800
900
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-...
Average Reply Time : 15 hours 47 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct ...
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
Request For
Direct
Mess...
0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
200
400
600
800
1000
1200
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:...
Total number of Retweets : 9,678
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-O...
Total number of Mentions: 13,099
-100
0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct...
Influencers
Name Followers Tweets
Portal R7.com 4,094,177 1
McDonald's 3,163,624 3
The GRAMMYs 2,732,522 1
India Today 2,4...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Thanks!
PleasecontactusatNotJustNumbers@unmetric.comformoreinformation.
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Hyundai Social Media Analysis Q4 2015

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Take a deep dive in to the social media metrics behind Hyundai's social media efforts as it posts about new model launches, the joy of driving and features that can be found in its range of cars.

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Hyundai Social Media Analysis Q4 2015

  1. 1. Hyundai on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Hyundai Twitter
  2. 2. Hyundai: Social Media Report This report looks at how Hyundai performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of Hyundai USA Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,758,854 19,294 1.11% United States Mostly Older, Male and Attached. Hyundai USA
  6. 6. Engagement Score Total Fan Posts 144 1,054 Total Posts Brand Response Rate 102 13.76% Total Likes Avg. Reply Time 65,713 19 hrs, 55 mins Total Comments General Sentiment 2,536 Neutral Total Shares 7,753 Most Engaging Content Type Contest Least Engaging Content Type Others Most Prolific Content Type Like This/Engagement Oriented Posts Most Engaging Campaign 2015 NAIAS BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  7. 7. 1,725K 1,730K 1,735K 1,740K 1,745K 1,750K 1,755K 1,760K 1,765K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 1,758,854 New Fans 19,294
  8. 8. Engagement 0 250 500 750 1,000 Hyundai Usa had an average engagement score of 144 and a highest of 849.
  9. 9. Community Analysis Hyundai Usa fans are mostly Older, Male and Attached. Hyundai Usa fans are largely from United States followed by India. Fan Demographics Distribution of Fans 52% 48% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K 1,000K 1,200K United States India Brazil Egypt Iran Turkey Philippines Mexico Malaysia
  10. 10. 0 1 1 2 2 3 3 4 4 5 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequenc y HyundaiView 11 new Tucson 10 hyundai.us/tptpf3 7 Hyundai Test Town 5 Tucson test drives 5
  11. 11. 8% 92% Brand Participation Brand Non Participation 88% 2% 10% Posititve Negative Neutral Brand Posts - Engagement Hyundai Usa responded to 8 conversations generated by the 102 Posts they published. Hyundai Usa receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  12. 12. Most Engaging Brand Posts 13-OCT-15, TUE 3:00PM To celebrate our partnership with the NFL, we're giving away commemorative, junior footballs to fans .. ENGMT . LIKES COMMENTS SHARESSENTIMENT 904 15,947 407 509 Positive 27-OCT-15, TUE 3:00PM We have a few commemorative, junior footballs up for grabs. Interested? Test- drive a Hyundai and ent .. ENGMT . LIKES COMMENTS SHARES SENTIMENT 849 14,131 134 386 Positive
  13. 13. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 0 50 100 150 200 250 300 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 0 50 100 150 200 250 300 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Top Keywords Used Frequenc y car 201 NewElantra 60 Hyundai Tucson 56 miles 53 dealership 50 User Posts 0 20 40 60 80 100 120 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  15. 15. Hyundai Usa responded to 145 conversations generated by the 1,054 Posts fans published. Hyundai Usa appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 14% 86% Brand Participation Brand Non Participation 22% 10% 68% Posititve Negative Neutral
  16. 16. Most of Hyundai Usa posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest' received the highest engagement. Content Intel 0 5 10 15 20 25 0 100 200 300 400 500 600 Brand News Others Event New Vehicle Launch Promotions Corporate Social… Ad Campaigns Features Photos Contest Question to fans Facebook App Like This/Engagement… Number of Posts Engagement Score Engagement Score Number of Posts
  17. 17. In Hyundai Usa Posts about Automotive, Events in the automotive sector posts received the highest engagement. In Hyundai Usa Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About Automotive About General Happenings 0 1 2 3 0 50 100 150 Automotive Advice Photos Fact Others Events in the… News in the… Question to fans Like… Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 50 100 150 200 250 On Social Media Others Entertainment Question to fans Sports Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  18. 18. Campaign Intel 0 5 10 15 20 25 0 200 400 600 800 1000 1200 Seize the Moment Sale 2016 #HyundaiSuperBowl Genesis #G90 Number of Posts Engagement Score Engagement Score Number of Posts This is the performance of a selection of Hyundai campaigns that have been tagged and tracked by Unmetric and are not restricted to the time period analyzed
  19. 19. Analysis of HYUNDAI USA Twitter Account Oct 01, 2015 - Dec 31, 2015
  20. 20. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 268,408 15,117 5.97% United States HYUNDAI USA @Hyundai
  21. 21. Engagement Score 108 Total Proactive Tweets 549 Retweets Total 25 Replies Total 497 Favorites Total 33,689 Total Mention 13,099 Total Retweets 9,678 Response Rate (%) 3.66% Average Reply Time (mins) 947 Most Engaging #BecauseFootball Most Recent Genesis #G90 BRAND TWEETS USER TWEETS Brand Overview BRAND CAMPAIGNS
  22. 22. 245K 250K 255K 260K 265K 270K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 268,408 New Followers 15,117
  23. 23. 10K 10K 10K 10K 10K 10K 10K 10K 10K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 10,141 New Followees 205
  24. 24. Engagement 0 250 500 750 1,000 HYUNDAI USA had an average engagement score of 108 and a highest of 896.
  25. 25. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 549 25
  26. 26. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 100 200 300 400 500 600 0 50 100 150 200 250 300 350 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  27. 27. 0 20 40 60 80 100 120 140 0 2000 4000 6000 8000 10000 12000 #becausefootball* #collab* #newtucson* #hyundai* #unacceptable* #poorservice* #thisisloyalty* #gametimegold* #hyundaigenesis* #newelantra* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  28. 28. 0 1000 2000 3000 4000 5000 6000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec becausefootball collab newtucson hyundai unacceptable Spread of Hashtags by day
  29. 29. 0 200 400 600 800 1000 1200 #newelantra* #poorservice* #becausefootball* #collab* #gametimegold* #thisisloyalty* #unacceptable* #hyundai* #newtucson* #hyundaigenesis* Engagement Score Hashtags - Engagement
  30. 30. Average Response Rate : 3.66% 0 100 200 300 400 500 600 700 800 900 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
  31. 31. Average Reply Time : 15 hours 47 minutes 0 500 1000 1500 2000 2500 3000 3500 4000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec Customer Service
  32. 32. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 50 100 150 200 250 300 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  33. 33. 0 500 1000 1500 2000 2500 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
  34. 34. 0 200 400 600 800 1000 1200 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
  35. 35. Total number of Retweets : 9,678 -1,000 0 1,000 2,000 3,000 4,000 5,000 6,000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
  36. 36. Total number of Mentions: 13,099 -100 0 100 200 300 400 500 600 700 800 900 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
  37. 37. Influencers Name Followers Tweets Portal R7.com 4,094,177 1 McDonald's 3,163,624 3 The GRAMMYs 2,732,522 1 India Today 2,434,332 2 Kenny Hamilton 2,151,467 3 TOP 5 INFLUENCERS
  38. 38. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  39. 39. Thanks! PleasecontactusatNotJustNumbers@unmetric.comformoreinformation.

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