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Huawei Social Media Analysis Q4 2015

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Take a deep dive in to the social media metrics behind Huawei's social media efforts as it posts about product launches and engages fans with product features and more.

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Huawei Social Media Analysis Q4 2015

  1. 1. Huawei USA on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Huawei USA Twitter
  2. 2. Huawei: Social Media Report This report looks at how Huawei USA performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of Huawei Device USA Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 191,083 129,929 212.46% United States Huawei Device USA
  6. 6. Engagement Score Total Fan Posts 980 245 Total Posts Brand Response Rate 36 12.65% Total Likes Avg. Reply Time 73,556 15 hrs Total Comments General Sentiment 2,248 Neutral Total Shares 3,951 BRAND POSTS FAN POSTS Brand Overview
  7. 7. 0K 50K 100K 150K 200K 250K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 191,083 New Fans 129,929
  8. 8. Engagement 0 250 500 750 1,000 1,250 Huawei Device USA had an average engagement score of 980 and a highest of 1000.
  9. 9. Community Analysis Huawei Device USA fans are largely from United States followed by Mexico. Distribution of Fans 0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K United States Mexico India Romania Pakistan Philippines Indonesia Egypt Myanmar Japan
  10. 10. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Huawei Watch 10 time 9 HoursOfGreatness 7 passion 6 HuaweiWatch 5
  11. 11. 67% 33% Brand Participation Brand Non Participation 94% 6% 0% Posititve Negative Neutral Brand Posts - Engagement Huawei Device USA responded to 24 conversations generated by the 36 Posts they published. Huawei Device USA receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  12. 12. Most Engaging Brand Posts 27-NOV-15, FRI 10:30AM The definition of #SmartRedefined includes being able to skip the Black Friday lines. http://bit.ly/ .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 5,940 26 68 Positive 20-NOV-15, FRI 1:37PM A smartwatch disguised as a timeless classic. #SmartRedefined 13-NOV-15, FRI 11:32AM Ok Google, show me a stunning smartwatch (with timeless style and endless functionality). ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 11,295 117 430 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 7,909 276 427 Positive NO IMAGE NO IMAGE NO IMAGE
  13. 13. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 0 200 400 600 800 1,000 1,200 Videos Links Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Top Keywords Used Frequency Huawei Device USA 137 ad 69 people 64 Huawei Nexus P6 61 first Nexus 47 User Posts 0 5 10 15 20 25 30 35 40 45 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  15. 15. Huawei Device USA responded to 31 conversations generated by the 245 Posts fans published. Huawei Device USA appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 13% 87% Brand Participation Brand Non Participation 46% 4% 50% Posititve Negative Neutral
  16. 16. Analysis of Huawei Device USA Twitter Account Oct 01, 2015 - Dec 31, 2015
  17. 17. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 9,683 1,124 13.13% United States Huawei Device USA @HuaweiDeviceUSA
  18. 18. Engagement Score 393 Total Proactive Tweets 123 Retweets Total 19 Replies Total 195 Favorites Total 2,166 Total Mention 1,240 Total Retweets 558 Response Rate (%) 14.52% Average Reply Time (mins) 1020 BRAND TWEETS USER TWEETS Brand Overview
  19. 19. 8K 8K 8K 8K 9K 9K 9K 9K 9K 10K 10K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 9,683 New Followers 1,124
  20. 20. 1K 1K 1K 1K 1K 1K 1K 1K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 1,134
  21. 21. Engagement 0 250 500 750 1,000 1,250 Huawei Device USA had an average engagement score of 393 and a highest of 978.
  22. 22. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 123 19
  23. 23. What is your passion? Use #HoursofGreatness & #sweepstakes to win a #HuaweiWatch. RULES: https://t... 07-Dec-15, Mon 12:58PM ENGMT. FAV. REPLIES RETWEETS 997 58 94 33 Top Engaging Tweets What would you be great at? Use #HoursOfGreatness #sweepstakes & you may win a #HuaweiWatch. https:.. The best tech, at the best price. #CyberMonday #HuaweiWatch #SmartRedefined https://t.co/O21wAln6nR.. 10-Dec-15, Thu 10:51AM ENGMT. FAV. REPLIES RETWEETS 978 55 60 22 30-Nov-15, Mon 11:34AM ENGMT. FAV. REPLIES RETWEETS 978 188 0 37 NO IMAGE NO IMAGE NO IMAGE
  24. 24. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 20 40 60 80 100 120 140 0 50 100 150 200 250 300 350 400 450 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  25. 25. 0 10 20 30 40 50 60 70 80 0 100 200 300 400 500 600 #hoursofgreatness* #huaweiwatch* #sweepstakes* #nexus6p* #huawei* #smartredefined #ad* #nexusp6* #android* #cybermonday* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  26. 26. 0 10 20 30 40 50 60 70 80 90 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec hoursofgreatness huaweiwatch sweepstakes nexus6p huawei Spread of Hashtags by day
  27. 27. 0 200 400 600 800 1000 1200 #nexus6p* #cybermonday* #android* #smartredefined #sweepstakes* #ad* #huawei* #huaweiwatch* #nexusp6* #hoursofgreatness* Engagement Score Hashtags - Engagement
  28. 28. Average Response Rate : 14.52% 0 10 20 30 40 50 60 70 80 90 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
  29. 29. Average Reply Time : 17 hours 0 minutes 0 500 1000 1500 2000 2500 3000 3500 4000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec Customer Service
  30. 30. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 20 40 60 80 100 120 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  31. 31. 0 50 100 150 200 250 300 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
  32. 32. 0 20 40 60 80 100 120 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
  33. 33. Total number of Retweets : 558 -10 -5 0 5 10 15 20 25 30 35 40 45 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
  34. 34. Total number of Mentions: 1,240 -10 0 10 20 30 40 50 60 70 80 90 100 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
  35. 35. Influencers Name Followers Tweets Karina Smirnoff 299,417 1 Huawei Technologies 174,172 5 Trendinalia PI 158,485 1 Chris Pirillo 136,914 1 stupidDOPE.com 103,953 1 TOP 5 INFLUENCERS
  36. 36. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  37. 37. Thanks! Pleasecontactus at NotJustNumbers@unmetric.comfor more information.

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