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DHLon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of DHL FB
DHL: Social Media Report
This report looks at how
DHL
performed on social media between
October 1st – December 31st, 2015
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Analysis of
DHL
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
262,540 17,240 7.03% Worldwide
Mostly Older, Male and
Attache...
Engagement Score Total Fan Posts
468 5,295
Total Posts Brand Response Rate
43 77.34%
Total Likes Avg. Reply Time
14,006 16...
235K
240K
245K
250K
255K
260K
265K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
262,540
New Fans
...
Engagement
0
250
500
750
1,000
1,250
DHL had an average engagement score of 468 and a highest of 998.
Community Analysis
DHL fans are mostly Older, Male and Attached. DHL fans are largely from Germany followed by Mexico.
Fan...
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Rugby World Cup 2015 7...
86%
14%
Brand Participation Brand Non Participation
96%
2%
2%
Posititve Negative Neutral
Brand Posts - Engagement
DHL resp...
Most Engaging Brand Posts
31-DEC-15, THU 6:00AM
Every day, we move over a million
packages. We’re proud to deliver every
s...
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Photos
Plain Text
Vi...
Top Keywords Used Frequency
DHL 2315
und 1106
ist 1072
es 840
mal 732
User Posts
0
20
40
60
80
100
120
140
160
180
1-Oct 8...
DHL responded to 4,095 conversations generated by the 5,295
Posts fans published.
DHL appears to participate more when Fan...
Most of DHL posts were around 'Alert or FYI', and posts around 'Others' received the highest engagement.
Content Intel
0 1...
In DHL Posts about Diversified, General Advice posts received
the highest engagement.
In DHL Posts about General Happening...
Campaign Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600 700
#DHLSaferBeaches
#TBT
Rugby World Cup 2015
Number of Posts
En...
Analysis of
DHL Americas
Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
4,393 807 22.50% United States
DHL Americas
@DHLAmericas
Engagement Score
147
Total Proactive Tweets
205
Retweets Total
103
Replies Total
25
Favorites Total
136
Total Mention
628
...
0K
1K
1K
2K
2K
3K
3K
4K
4K
5K
5K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
4,393
New...
0K
0K
0K
1K
1K
1K
1K
1K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,692
New...
Engagement
0
250
500
750
DHL Americas had an average engagement score of 147 and a highest of 558.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retwe...
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 20 40 60 80 100 120 ...
0 10 20 30 40 50 60 70 80 90
0 10 20 30 40 50 60 70 80
#dhlformu
lae*
#formulae
*
#puntaepr
ix*
#dhl*
#putrajay
aeprix*
#t...
0
10
20
30
40
50
60
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 1...
0 50 100 150 200 250
#thanksall*
#wtcc*
#formulae*
#qatar*
#dhlformulae*
#beijingeprix*
#batterseapark*
#putrajayaeprix*
#...
Average Response Rate : 3.82%
0
2
4
6
8
10
12
14
16
18
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21...
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
Request For
Direct
Message
Reque...
0
20
40
60
80
100
120
140
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
10
20
30
40
50
60
70
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM...
Total number of Retweets : 235
-10
0
10
20
30
40
50
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-...
Total number of Mentions: 628
-10
0
10
20
30
40
50
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-N...
Influencers
Name Followers Tweets
John Layfield 692,783 1
ONU Desarrollo 223,097 1
Michael Andretti 89,855 1
FIA Formula E...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Thanks!
Pleasecontactus at NotJustNumbers@unmetric.comfor more information.
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DHL Social Media Analysis Q4 2015

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Take a deep dive in to the social media metrics behind DHL's social media efforts as it engages people with the fascinating world of logistics.

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DHL Social Media Analysis Q4 2015

  1. 1. DHLon Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of DHL FB
  2. 2. DHL: Social Media Report This report looks at how DHL performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of DHL Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 262,540 17,240 7.03% Worldwide Mostly Older, Male and Attached. DHL
  6. 6. Engagement Score Total Fan Posts 468 5,295 Total Posts Brand Response Rate 43 77.34% Total Likes Avg. Reply Time 14,006 16 hrs, 43 mins Total Comments General Sentiment 2,260 Neutral Total Shares 3,191 Most Engaging Content Type Others Least Engaging Content Type Special Offer Most Prolific Content Type Alert or FYI BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  7. 7. 235K 240K 245K 250K 255K 260K 265K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 262,540 New Fans 17,240
  8. 8. Engagement 0 250 500 750 1,000 1,250 DHL had an average engagement score of 468 and a highest of 998.
  9. 9. Community Analysis DHL fans are mostly Older, Male and Attached. DHL fans are largely from Germany followed by Mexico. Fan Demographics Distribution of Fans 61% 39% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 5K 10K 15K 20K Germany Mexico Brazil India United States Philippines United Kingdom Egypt Pakistan
  10. 10. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Rugby World Cup 2015 7 delivery 7 official match ball 5 42 countries 4 North Pole 4
  11. 11. 86% 14% Brand Participation Brand Non Participation 96% 2% 2% Posititve Negative Neutral Brand Posts - Engagement DHL responded to 37 conversations generated by the 43 Posts they published. DHL receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  12. 12. Most Engaging Brand Posts 31-DEC-15, THU 6:00AM Every day, we move over a million packages. We’re proud to deliver every single one, and we can’t wa .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 998 3,692 252 849 Positive 21-OCT-15, WED 6:31AM Delivering past, present, and future – happy #BackToTheFuture day! 30-OCT-15, FRI 1:00PM Part of our delivery crew this weekend - Happy #Halloween! ENGMT . LIKES COMMENTSSHARESSENTIMENT 959 1,250 39 517 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 879 1,273 100 263 Positive NO IMAGE NO IMAGE NO IMAGE
  13. 13. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 0 100 200 300 400 500 600 Photos Plain Text Videos Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Top Keywords Used Frequency DHL 2315 und 1106 ist 1072 es 840 mal 732 User Posts 0 20 40 60 80 100 120 140 160 180 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  15. 15. DHL responded to 4,095 conversations generated by the 5,295 Posts fans published. DHL appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 77% 23% Brand Participation Brand Non Participation 13% 12% 75% Posititve Negative Neutral
  16. 16. Most of DHL posts were around 'Alert or FYI', and posts around 'Others' received the highest engagement. Content Intel 0 1 2 3 4 5 6 7 0 50 100 150 200 250 300 350 400 450 500 Brand News Fact Others Event Corporate Social… Photo Ad Campaigns Employee Stories Special Offer Like This Posts Question Contest Festival/Greetings Alert or FYI Facebook App Number of Posts Engagement Score Engagement Score Number of Posts
  17. 17. In DHL Posts about Diversified, General Advice posts received the highest engagement. In DHL Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About Diversified About General Happenings 0 1 2 0 100 200 300 Fact Others Event Question News General Advice Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 5 0 500 1000 1500 Social… Business Others Politics Local Events Sports Social Good/… Leisure/Dining Question Entertainment Festival/Greetings Current Affairs Technology Number of Posts Engagement Score Engagement Score Number of Posts
  18. 18. Campaign Intel 0 2 4 6 8 10 12 0 100 200 300 400 500 600 700 #DHLSaferBeaches #TBT Rugby World Cup 2015 Number of Posts Engagement Score Engagement Score Number of Posts This is the performance of a selection of DHL campaigns that have been tagged and tracked by Unmetric and are not restricted to the time period analyzed
  19. 19. Analysis of DHL Americas Twitter Account Oct 01, 2015 - Dec 31, 2015
  20. 20. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 4,393 807 22.50% United States DHL Americas @DHLAmericas
  21. 21. Engagement Score 147 Total Proactive Tweets 205 Retweets Total 103 Replies Total 25 Favorites Total 136 Total Mention 628 Total Retweets 235 Response Rate (%) 3.82% Average Reply Time (mins) 5444 BRAND TWEETS USER TWEETS Brand Overview
  22. 22. 0K 1K 1K 2K 2K 3K 3K 4K 4K 5K 5K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 4,393 New Followers 807
  23. 23. 0K 0K 0K 1K 1K 1K 1K 1K 2K 2K 2K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 1,692 New Followees 398
  24. 24. Engagement 0 250 500 750 DHL Americas had an average engagement score of 147 and a highest of 558.
  25. 25. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 205 103
  26. 26. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 50 100 150 200 250 0 20 40 60 80 100 120 140 160 180 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  27. 27. 0 10 20 30 40 50 60 70 80 90 0 10 20 30 40 50 60 70 80 #dhlformu lae* #formulae * #puntaepr ix* #dhl* #putrajay aeprix* #thanksall * #batterse apark* #beijingep rix* #wtcc* #qatar* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  28. 28. 0 10 20 30 40 50 60 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec dhlformulae formulae puntaeprix dhl putrajayaeprix Spread of Hashtags by day
  29. 29. 0 50 100 150 200 250 #thanksall* #wtcc* #formulae* #qatar* #dhlformulae* #beijingeprix* #batterseapark* #putrajayaeprix* #dhl* #puntaeprix* Engagement Score Hashtags - Engagement
  30. 30. Average Response Rate : 3.82% 0 2 4 6 8 10 12 14 16 18 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
  31. 31. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 5 10 15 20 25 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  32. 32. 0 20 40 60 80 100 120 140 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
  33. 33. 0 10 20 30 40 50 60 70 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
  34. 34. Total number of Retweets : 235 -10 0 10 20 30 40 50 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
  35. 35. Total number of Mentions: 628 -10 0 10 20 30 40 50 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
  36. 36. Influencers Name Followers Tweets John Layfield 692,783 1 ONU Desarrollo 223,097 1 Michael Andretti 89,855 1 FIA Formula E 83,765 1 Business Wire 45,607 1 TOP 5 INFLUENCERS
  37. 37. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  38. 38. Thanks! Pleasecontactus at NotJustNumbers@unmetric.comfor more information.

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