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Confectionery Brands On Social Media Q4 2015

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These confectionery brands have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.

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Confectionery Brands On Social Media Q4 2015

  1. 1. Confectionery Brands on Social Media Oct 01 2015 - Dec 31 2015
  2. 2. Confectionery Brands: Social Media Report This report looks at how Confectionery Brands performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% See's Candies Ghirardelli Chocolate Company Snickers KitKat(US) Butterfinger Lindt Chocolate USA Godiva 3 Musketeers Vosges Haut- Chocolat Hershey's Simple Pleasures Egypt United States Philippines Countries < 2% Taiwan Mexico Puerto Rico Poland Other Countries India Fans - Geography
  5. 5. Vosges Haut-Chocolat had the highest PTAT of 2.08% as a percentage of its average number of Fans during this time period. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K Peopletalkingabout(as%ofFans) Average Number of Fans Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat Ghirardelli Chocolate Company See's Candies 3 Musketeers Butterfinger Snickers Hershey's Simple Pleasures Godiva Conversations
  6. 6. Lindt Chocolate USA published the greatest number of posts (107). Butterfinger had the highest average engagement, with a score of 981. 0 20 40 60 80 100 120 0 200 400 600 800 1000 1200 Lindt… KitKat(US) Vosges… Ghirardelli… See's Candies 3 Musketeers Butterfinger Snickers Hershey's… Godiva Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  7. 7. Snickers received the most number of Likes (452,672), Snickers got the most number of Comments (13,407) and Snickers had the most number of Shares (35,654). 0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K Lindt Chocolate USA Vosges Haut-Chocolat KitKat(US) Ghirardelli Chocolate Company 3 Musketeers See's Candies Butterfinger Snickers Hershey's Simple Pleasures Godiva Likes Comments Shares Engagement Breakdown
  8. 8. Most Engaging Brand Posts Vosges Haut-Chocolat 30-DEC-15, WED 10:00AM Our last prize for our #GivePurpleGiveaway is one of our most sought after… A master collection of h .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 477 127 383 Uncategorized Vosges Haut-Chocolat 09-DEC-15, WED 10:45AM Don’t miss out on this week’s #GivePurpleGiveaway! You can win our La Petite Gift Tower if you LIKE .. Vosges Haut-Chocolat 03-DEC-15, THU 7:33AM Our #GivePurpleGiveaway today is our most scrumptious comfort food. If this post hits 500 likes/sha .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 739 173 611 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 1,133 279 390 Positive
  9. 9. Most Engaging Brand Posts Vosges Haut-Chocolat 18-NOV-15, WED 10:45AM It's time for our annual Advent Giveaway! LIKE and SHARE this post for a chance to win our Haut-Choc .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 1,851 352 1,610 Positive Vosges Haut-Chocolat 04-NOV-15, WED 11:30AM It’s #GivePurpleGiveaway time! LIKE and SHARE this post for a chance to win our creamy, salty, and l .. Butterfinger 15-OCT-15, THU 9:00PM Butterfinger Cobweb Cupcakes will trap your taste buds in a web of deliciousness. Make this at: ht .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 568 98 427 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 8,543 801 8,142 Positive
  10. 10. Snickers's Facebook Page saw the highest number of Fan posts (846). 0 100 200 300 400 500 600 700 800 900 Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat Ghirardelli Chocolate Company See's Candies 3 Musketeers Butterfinger Snickers Hershey's Simple Pleasures Godiva Number of Fan Posts Fan Posts
  11. 11. Vosges Haut-Chocolat received the highest percentage of Positive Sentiment (69.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat Ghirardelli Chocolate Company See's Candies 3 Musketeers Butterfinger Snickers Godiva Negative Neutral Positive Sentiment Analysis
  12. 12. Butterfinger responded to the highest percentage of Fan posts (78.53%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 0 500 1000 1500 2000 2500 3000 3500 4000 4500 %ofFanPostsBrandRespondedto Average Response Time (mins) Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat Ghirardelli Chocolate Company See's Candies 3 Musketeers Butterfinger Snickers Godiva Brand Responses
  13. 13. Lindt Chocolate USA published the most with 107 posts, among the brands. 0% 17% 13% 0% 1% 11% 17% 23% 18% 0% Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA See's Candies KitKat(US) Share Of Voice – Volume of Posts
  14. 14. Snickers received the largest volume of Likes (452,672), among the brands. 0% 18% 7% 0% 3% 51% 1% 5% 15% 0% Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA See's Candies KitKat(US) Share Of Voice – Likes
  15. 15. Snickers received the largest volume of Comments (13,407), among the brands. 0% 12% 3% 0% 7% 34% 3% 24% 17% 0% Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA See's Candies KitKat(US) Share Of Voice – Comments
  16. 16. Snickers received the largest volume of Shares (35,654), among the brands. 0% 28% 4% 0% 19% 30% 3% 6% 10% 0% Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA See's Candies KitKat(US) Share Of Voice – Shares
  17. 17. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  18. 18. Analysis of Butterfinger Facebook Page Oct 01, 2015 - Dec 31, 2015
  19. 19. Brand Overview FANS COUNTRY DEMOGRAPHICS 1,988,023 United States Mostly Young, Female and Single Butterfinger
  20. 20. Engagement Score Total Fan Posts 981 517 Total Posts Brand Response Rate 6 78.53% Total Likes Avg. Reply Time 24,427 2 hrs, 5 mins Total Comments General Sentiment 2,546 Neutral Total Shares 22,474 BRAND POSTS FAN POSTS Brand Overview
  21. 21. 1,986K 1,987K 1,988K 1,989K 1,990K 1,991K 1,992K 1,993K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 1,988,023
  22. 22. Engagement 0 250 500 750 1,000 1,250 Butterfinger had an average engagement score of 981 and a highest of 999.
  23. 23. Community Analysis Butterfinger fans are mostly Young, Female and Single Butterfinger fans are largely from United States followed by Philippines. Fan Demographics Distribution of Fans 49% 51% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K 2,000K United States Philippines Mexico Puerto Rico Canada United Kingdom India Iran Malaysia
  24. 24. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency http://bit.ly/1VYEM1r 1 Butterfinger Cobweb Cupcakes 1 deliciousness 1 delight 1 taste buds 1
  25. 25. Most Engaging Brand Posts 15-OCT-15, THU 9:00PM Butterfinger Cobweb Cupcakes will trap your taste buds in a web of deliciousness. Make this at: ht .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 8,543 801 8,142 Positive 01-NOV-15, SUN 9:00PM What to do with that extra Halloween candy? Make Leftover Candy Cookies! Make this at: http://bit. .. 02-OCT-15, FRI 9:00PM How many Butterfinger Shortbread Eyeballs does it take to make Halloween out of sight? 20/20 Make .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 7,989 864 6,668 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 977 3,749 327 3,598 Positive NO IMAGE NO IMAGE NO IMAGE
  26. 26. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 3 4 5 6 7 0 200 400 600 800 1,000 1,200 Photos Plain Text Links Videos Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  27. 27. Top Keywords Used Frequency promo code 144 Butterfinger 77 code 56 promotions 40 promotion code 35 User Posts 0 2 4 6 8 10 12 14 16 18 20 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  28. 28. Butterfinger responded to 406 conversations generated by the 517 Posts fans published. Butterfinger appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 79% 21% Brand Participation Brand Non Participation 17% 2% 81% Posititve Negative Neutral
  29. 29. Analysis of Ghirardelli Chocolate Company Facebook Page Oct 01, 2015 - Dec 31, 2015
  30. 30. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,567,686 19,253 1.24% United States Mostly Older, Female and Attached. Ghirardelli Chocolate Company
  31. 31. Engagement Score Total Fan Posts 509 306 Total Posts Brand Response Rate 83 22.55% Total Likes Avg. Reply Time 164,324 2 days, 23 hrs, 20 mins Total Comments General Sentiment 4,574 Neutral Total Shares 34,339 BRAND POSTS FAN POSTS Brand Overview
  32. 32. 1,535K 1,540K 1,545K 1,550K 1,555K 1,560K 1,565K 1,570K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 1,567,686 New Fans 19,253
  33. 33. Engagement 0 250 500 750 1,000 1,250 Ghirardelli Chocolate Company had an average engagement score of 509 and a highest of 999.
  34. 34. Community Analysis Ghirardelli Chocolate Company fans are mostly Older, Female and Attached. Ghirardelli Chocolate Company fans are largely from United States followed by India. Fan Demographics Distribution of Fans 6% 94% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K 2,000K United States India Philippines Mexico Puerto Rico Canada United Kingdom Brazil Pakistan
  35. 35. 0 1 2 3 4 5 6 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency recipe 26 chocolate 19 holiday 17 SweetestSecret 17 Ghirardelli 16
  36. 36. 13% 87% Brand Participation Brand Non Participation 92% 3% 5% Posititve Negative Neutral Brand Posts - Engagement Ghirardelli Chocolate Company responded to 11 conversations generated by the 83 Posts they published. Ghirardelli Chocolate Company receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  37. 37. Most Engaging Brand Posts 02-DEC-15, WED 5:15PM Our 60% Cacao Baking Chips are the #SweetestSecret of holiday desserts that dazzle & delight. Try t .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 999 6,084 238 5,188 Positive 07-NOV-15, SAT 4:14PM Dark chocolate and cherry sound great on their own, but adding 'no-bake' to the mix makes this tart .. 15-NOV-15, SUN 4:27PM Hold the flour and double the ""wow"" with this beautiful Chocolate-Orange Mousse Cake. The #Sweete .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 15,768 291 4,908 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 998 11,709 280 4,383 Positive NO IMAGE NO IMAGE NO IMAGE
  38. 38. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 60 70 80 0 200 400 600 800 1,000 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  39. 39. Top Keywords Used Frequency Ghirardelli Chocolate Company 134 chocolate 45 QualityChocolate 25 case anyone 20 anything peppermint 20 User Posts 0 5 10 15 20 25 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  40. 40. Ghirardelli Chocolate Company responded to 69 conversations generated by the 306 Posts fans published. Ghirardelli Chocolate Company appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 23% 77% Brand Participation Brand Non Participation 42% 5% 53% Posititve Negative Neutral
  41. 41. Analysis of Lindt Chocolate USA Facebook Page Oct 01, 2015 - Dec 31, 2015
  42. 42. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,574,756 1,721 .11% United States Mostly Older, Female and Attached. Lindt Chocolate USA
  43. 43. Engagement Score Total Fan Posts 159 357 Total Posts Brand Response Rate 107 21.29% Total Likes Avg. Reply Time 49,050 1 day, 6 hrs, 8 mins Total Comments General Sentiment 9,340 Neutral Total Shares 7,180 BRAND POSTS FAN POSTS Brand Overview
  44. 44. 1,572K 1,572K 1,573K 1,573K 1,574K 1,574K 1,575K 1,575K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 1,574,756 New Fans 1,721
  45. 45. Engagement 0 250 500 750 1,000 Lindt Chocolate USA had an average engagement score of 159 and a highest of 859.
  46. 46. Community Analysis Lindt Chocolate USA fans are mostly Older, Female and Attached. Lindt Chocolate USA fans are largely from United States followed by India. Fan Demographics Distribution of Fans 10% 90% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K United States India Brazil Canada Philippines Italy Pakistan United Kingdom Puerto Rico Belgium
  47. 47. 0 1 1 2 2 3 3 4 4 5 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Lindt Chocolate 35 store 15 chocolate 13 Lindt 11 purchase necessary 11
  48. 48. 11% 89% Brand Participation Brand Non Participation 96% 1% 3% Posititve Negative Neutral Brand Posts - Engagement Lindt Chocolate USA responded to 12 conversations generated by the 107 Posts they published. Lindt Chocolate USA receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  49. 49. Most Engaging Brand Posts 07-DEC-15, MON 12:00PM Deck the Halls with Lindtspiration this holiday season! Tag a friend with whom you'd love to share s .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 859 2,263 2,291 403 Positive 05-NOV-15, THU 5:00PM Don’t miss our Veterans Day Sale for irresistible offers at Lindt Chocolate Shops & Lindt.com! Start .. 30-NOV-15, MON 12:01AM Check out the incredible #CyberMonday deals at www.lindtusa.com and in the comments below, tag a fri .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 762 3,692 260 803 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 730 1,460 1,517 282 Positive NO IMAGE NO IMAGE NO IMAGE
  50. 50. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 0 50 100 150 200 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 0 50 100 150 200 250 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  51. 51. Top Keywords Used Frequency Lindt Chocolate USA 142 Lindt 44 chocolate 37 Dark chocolate caramels 25 hemp 24 User Posts 0 5 10 15 20 25 30 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  52. 52. Lindt Chocolate USA responded to 76 conversations generated by the 357 Posts fans published. Lindt Chocolate USA appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 21% 79% Brand Participation Brand Non Participation 37% 5% 58% Posititve Negative Neutral
  53. 53. Analysis of See's Candies Facebook Page Oct 01, 2015 - Dec 31, 2015
  54. 54. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 988,704 6,297 .64% United States Mostly Young, Female and Attached. See's Candies
  55. 55. Engagement Score Total Fan Posts 428 333 Total Posts Brand Response Rate 83 35.14% Total Likes Avg. Reply Time 130,855 1 day, 18 hrs, 30 mins Total Comments General Sentiment 6,682 Neutral Total Shares 12,505 BRAND POSTS FAN POSTS Brand Overview
  56. 56. 978K 980K 982K 984K 986K 988K 990K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 988,704 New Fans 6,297
  57. 57. Engagement 0 250 500 750 1,000 1,250 See's Candies had an average engagement score of 428 and a highest of 988.
  58. 58. Community Analysis See's Candies fans are mostly Young, Female and Attached. See's Candies fans are largely from United States followed by Mexico. Fan Demographics Distribution of Fans 19% 81% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K 1,000K United States Mexico Philippines Taiwan Iran Canada India United Kingdom Puerto Rico
  59. 59. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Candies 25 See 16 shop 13 sweet 13 holiday 9
  60. 60. 48% 52% Brand Participation Brand Non Participation 95% 0% 5% Posititve Negative Neutral Brand Posts - Engagement See's Candies responded to 40 conversations generated by the 83 Posts they published. See's Candies receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  61. 61. Most Engaging Brand Posts 27-DEC-15, SUN 9:00AM Be the MVP of game day with our Rocky Road Football! Creamy milk chocolate, honey marshmallow and wa .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 988 14,879 293 1,108 Uncategorized 17-OCT-15, SAT 4:41PM Don't "fall" behind on your chance to save on shipping! Shop now to get $5 2-day shipping with a $35 .. 29-NOV-15, SUN 5:30PM Stop by a shop now to find great gifts that won't be regifted and get $5 off a $35 purchase! Get you .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 956 11,823 467 533 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 952 9,558 350 759 Positive NO IMAGE NO IMAGE
  62. 62. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 0 100 200 300 400 500 Photos Videos Plain Text Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  63. 63. Top Keywords Used Frequency Candies 121 See 61 chocolate 42 year 40 post 38 User Posts 0 2 4 6 8 10 12 14 16 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  64. 64. See's Candies responded to 117 conversations generated by the 333 Posts fans published. See's Candies appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 35% 65% Brand Participation Brand Non Participation 35% 8% 57% Posititve Negative Neutral
  65. 65. Analysis of Snickers Facebook Page Oct 01, 2015 - Dec 31, 2015
  66. 66. Brand Overview FANS COUNTRY DEMOGRAPHICS 10,648,174 United States Mostly Young, Female and Single Snickers
  67. 67. Engagement Score Total Fan Posts 321 846 Total Posts Brand Response Rate 54 4.02% Total Likes Avg. Reply Time 452,672 1 day, 8 hrs, 27 mins Total Comments General Sentiment 13,407 Neutral Total Shares 35,654 BRAND POSTS FAN POSTS Brand Overview
  68. 68. 10,640K 10,645K 10,650K 10,655K 10,660K 10,665K 10,670K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 10,648,174
  69. 69. Engagement 0 250 500 750 1,000 1,250 Snickers had an average engagement score of 321 and a highest of 999.
  70. 70. Community Analysis Snickers fans are mostly Young, Female and Single Snickers fans are largely from United States followed by Mexico. Fan Demographics Distribution of Fans 36% 64% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K United States Mexico India Poland Philippines Egypt Romania Serbia Iran
  71. 71. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency hungry 18 EatASNICKERS 17 SNICKERS 12 NFL 8 free SNICKERS Hunger Bar 5
  72. 72. NO IMAGE Most Engaging Brand Posts 12-NOV-15, THU 10:20AM If you were offended by the Offensive Line, you're confused. #NFL #EatASNICKERS ENGMT . LIKES COMMENTS SHARE S SENTIMENT 999 155,912 2,275 10,873 Positive 01-OCT-15, THU 11:00AM Who are you when you're hungry? 19-OCT-15, MON 10:14AM Hungry for #Halloween? Grab a bag of SNICKERS Fun Size Bars, and settle in for some satisfying Hallo .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 156,7356,537 10,159 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 782 16,129 467 4,539 Positive NO IMAGE NO IMAGE
  73. 73. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 0 50 100 150 200 250 300 350 400 Photos Videos Links Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  74. 74. Top Keywords Used Frequency Snickers 472 post 95 Snickers bar 39 hungry 29 bar 21 User Posts 0 5 10 15 20 25 30 35 40 45 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  75. 75. Snickers responded to 34 conversations generated by the 846 Posts fans published. Snickers appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 4% 96% Brand Participation Brand Non Participation 25% 4% 71% Posititve Negative Neutral
  76. 76. Most of Snickers posts were around 'Engagement-oriented posts', and posts around 'Question to fans' received the highest engagement. Content Intel 0 5 10 15 20 25 30 35 0 200 400 600 800 1000 1200 Brand News Others Event Engagement-oriented… Corporate Social… Ad Campaigns Photos Special Offer Fan-specific content Recipes/Product Updates Contest Question to fans Festival/Greetings Facebook App Number of Posts Engagement Score Engagement Score Number of Posts
  77. 77. In Snickers Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About General Happenings 0 1 2 3 4 0 50 100 150 200 250 300 350 On Social Media On Sports Others Entertainment Question to fans Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  78. 78. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  79. 79. Thanks! Please contact us at NotJustNumbers@unmetric.com for more information.

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