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Coca-Cola
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Coca Cola FB
Coca Cola: Social Media Report
This report looks at how
Coca-Cola
performed on social media between
October 1st – December...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Analysis of
Coca-Cola
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
12,649,656 37,008 .29%
United
States
Coca-Cola
Engagement Score Total Fan Posts
796 4,350
Total Posts Brand Response Rate
41 4.99%
Total Likes Avg. Reply Time
1,496,609 ...
12,350K
12,400K
12,450K
12,500K
12,550K
12,600K
12,650K
12,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth...
Engagement
0
250
500
750
1,000
1,250
Coca-Cola had an average engagement score of 796 and a highest of 1000.
Community Analysis
Coca-Cola fans are largely from United States followed by Mexico.
Distribution of Fans
0K 2,000K 4,000K...
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Coca-Cola 8
16-ounce g...
46%
54%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Coca-Cola responded to 19 conversations gener...
Most Engaging Brand Posts
18-DEC-15, FRI 2:59AM
Luke is missing. What if he's encased in
carbonation? #WheresLuke
#StarWar...
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25
0 200 400 600 800 1,000
Photos
Videos
Plain Text
...
Top Keywords Used Frequency
Coca-Cola 2615
Coke 549
post 528
time 285
Christmas 228
User Posts
0
20
40
60
80
100
120
140
1...
Coca-Cola responded to 217 conversations generated by the
4,350 Posts fans published.
Coca-Cola appears to participate mor...
Most of Coca-Cola posts were around 'Engagement-oriented posts', and posts around 'Photos' received the
highest engagement...
In Coca-Cola Posts about Food/Beverage, Recipe posts
received the highest engagement.
In Coca-Cola Posts about General Hap...
Campaign Intel
0 1 2 3 4
0 200 400 600 800 1000 1200
#CokeMocktails
#StarWarsTheForceAwakens
#HappyHalloween
Number of Pos...
Analysis of
Coca-Cola
Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
3,164,064 65,279 2.11% Worldwide
Coca-Cola
@CocaCola
Engagement Score
4
Total Proactive Tweets
7,435
Retweets Total
8
Replies Total
25,205
Favorites Total
92,365
Total Mention...
3,060K
3,080K
3,100K
3,120K
3,140K
3,160K
3,180K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Fol...
67K
67K
67K
67K
67K
67K
67K
67K
67K
67K
67K
67K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Foll...
Engagement
0
250
500
750
1,000
1,250
Coca-Cola had an average engagement score of 4 and a highest of 964.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retwe...
5, 4, 3, 2, 1... AHH! Happy 2016!
https://t.co/6chrJni0ur
31-Dec-15, Thu 11:58PM
ENGMT. FAV. REPLIES RETWEETS
964 11,561 1...
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 1000 2000 3000 4000 5000 6000 7000 8000
0...
0 5000 10000 15000 20000 25000 30000 35000
0 5000 10000 15000 20000 25000 30000 35000
#shareacoke*
#thankyou*
#awesome*
#s...
0
5000
10000
15000
20000
25000
30000
35000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-No...
0 100 200 300 400 500 600 700 800 900 1000
#amas*
#nationalcomingoutday*
#awesome*
#shareacoke*
#proudtohavepride*
#thanky...
Average Response Rate : 32.67%
0
2000
4000
6000
8000
10000
12000
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct...
Average Reply Time : 1 hours 47 minutes
0
20000
40000
60000
80000
100000
120000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31...
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5000
10000
15000
20000
25000
Request For
Direc...
0
2000
4000
6000
8000
10000
12000
14000
16000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Da...
0
1000
2000
3000
4000
5000
6000
7000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:...
Total number of Retweets : 54,301
-4,000
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1-Oct 6-Oct 1...
Total number of Mentions: 72,426
-4,000
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1-Oct 6-Oct 11...
Influencers
Name Followers Tweets
CNN 23,854,833 2
CNN en Español 12,490,897 1
Reuters Top News 12,143,594 1
Android 8,827...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Thanks!
Pleasecontactus at NotJustNumbers@unmetric.comfor more information.
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Coca-Cola Social Media Analysis Q4 2015

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Take a deep dive in to the social media metrics behind Coca-Cola's social media efforts the world's best known brand engages and connects with its global audience.

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Coca-Cola Social Media Analysis Q4 2015

  1. 1. Coca-Cola on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Coca Cola FB
  2. 2. Coca Cola: Social Media Report This report looks at how Coca-Cola performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of Coca-Cola Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 12,649,656 37,008 .29% United States Coca-Cola
  6. 6. Engagement Score Total Fan Posts 796 4,350 Total Posts Brand Response Rate 41 4.99% Total Likes Avg. Reply Time 1,496,609 16 hrs, 22 mins Total Comments General Sentiment 26,328 Neutral Total Shares 149,371 Most Engaging Content Type Photos Least Engaging Content Type Question to fans BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  7. 7. 12,350K 12,400K 12,450K 12,500K 12,550K 12,600K 12,650K 12,700K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 12,649,656 New Fans 37,008
  8. 8. Engagement 0 250 500 750 1,000 1,250 Coca-Cola had an average engagement score of 796 and a highest of 1000.
  9. 9. Community Analysis Coca-Cola fans are largely from United States followed by Mexico. Distribution of Fans 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K United States Mexico Brazil Puerto Rico France Philippines India Argentina United Kingdom New Zealand
  10. 10. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Coca-Cola 8 16-ounce glass 3 Coke 3 HappyHalloween 2 ThomasEdison 2
  11. 11. 46% 54% Brand Participation Brand Non Participation Brand Posts - Engagement Coca-Cola responded to 19 conversations generated by the 41 Posts they published. Brand Responses
  12. 12. Most Engaging Brand Posts 18-DEC-15, FRI 2:59AM Luke is missing. What if he's encased in carbonation? #WheresLuke #StarWarsTheForceAwakens ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 211,125 2,263 18,480 Positive 17-DEC-15, THU 6:05PM Only Santa knows which side Luke is on. #StarWarsTheForceAwakens 11-NOV-15, WED 7:00AM To our heroes. #VeteransDay ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 229,6072,077 16,840 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 991 138,770 713 8,189 Positive NO IMAGE NO IMAGE NO IMAGE
  13. 13. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 0 200 400 600 800 1,000 Photos Videos Plain Text Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Top Keywords Used Frequency Coca-Cola 2615 Coke 549 post 528 time 285 Christmas 228 User Posts 0 20 40 60 80 100 120 140 160 180 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  15. 15. Coca-Cola responded to 217 conversations generated by the 4,350 Posts fans published. Coca-Cola appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 5% 95% Brand Participation Brand Non Participation 31% 8% 61% Posititve Negative Neutral
  16. 16. Most of Coca-Cola posts were around 'Engagement-oriented posts', and posts around 'Photos' received the highest engagement. Content Intel 0 2 4 6 8 10 12 0 200 400 600 800 1000 1200 Brand News Others Event Engagement-oriented… Corporate Social… Ad Campaigns Photos Special Offer Fan-specific content Recipes/Product Updates Contest Question to fans Festival/Greetings Facebook App Number of Posts Engagement Score Engagement Score Number of Posts
  17. 17. In Coca-Cola Posts about Food/Beverage, Recipe posts received the highest engagement. In Coca-Cola Posts about General Happenings, the category Entertainment received the highest engagement. Content Intel 0 1 2 0 500 1000 1500 Fact Others Recipe Event Question to fans News Like… Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 500 1000 1500 On Social Media On Sports Others Entertainment Question to fans Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  18. 18. Campaign Intel 0 1 2 3 4 0 200 400 600 800 1000 1200 #CokeMocktails #StarWarsTheForceAwakens #HappyHalloween Number of Posts Engagement Score Engagement Score Number of Posts This is the performance of a selection of BMW campaigns that have been tagged and tracked by Unmetric and are not restricted to the time period analyzed
  19. 19. Analysis of Coca-Cola Twitter Account Oct 01, 2015 - Dec 31, 2015
  20. 20. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 3,164,064 65,279 2.11% Worldwide Coca-Cola @CocaCola
  21. 21. Engagement Score 4 Total Proactive Tweets 7,435 Retweets Total 8 Replies Total 25,205 Favorites Total 92,365 Total Mention 72,426 Total Retweets 54,301 Response Rate (%) 32.67% Average Reply Time (mins) 107 Most Engaging #StarWarsTheForceAwakens Most Recent #CokeMini BRAND TWEETS USER TWEETS Brand Overview BRAND CAMPAIGNS
  22. 22. 3,060K 3,080K 3,100K 3,120K 3,140K 3,160K 3,180K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 3,164,064 New Followers 65,279
  23. 23. 67K 67K 67K 67K 67K 67K 67K 67K 67K 67K 67K 67K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 66,830 New Followees -113
  24. 24. Engagement 0 250 500 750 1,000 1,250 Coca-Cola had an average engagement score of 4 and a highest of 964.
  25. 25. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 7435 8
  26. 26. 5, 4, 3, 2, 1... AHH! Happy 2016! https://t.co/6chrJni0ur 31-Dec-15, Thu 11:58PM ENGMT. FAV. REPLIES RETWEETS 964 11,561 191 4,036 Top Engaging Tweets Your courage is an example to us all. #NationalComingOutDay #ProudToHavePride http://t.co/p5j6XdudNM Only Santa knows which side Luke is on. #StarWarsTheForceAwakens https://t.co/DxB3hqIax8 11-Oct-15, Sun 11:26AM ENGMT. FAV. REPLIES RETWEETS 952 6,694 138 4,019 17-Dec-15, Thu 06:05PM ENGMT. FAV. REPLIES RETWEETS 925 8,673 206 3,127 NO IMAGE NO IMAGE NO IMAGE
  27. 27. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 1000 2000 3000 4000 5000 6000 7000 8000 0 1 2 3 4 5 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  28. 28. 0 5000 10000 15000 20000 25000 30000 35000 0 5000 10000 15000 20000 25000 30000 35000 #shareacoke* #thankyou* #awesome* #sponsored* #goodmorning* #starwarstheforceawakens* #nationalcomingoutday* #proudtohavepride* #amas* #gratitude* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  29. 29. 0 5000 10000 15000 20000 25000 30000 35000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec shareacoke thankyou awesome sponsored goodmorning Spread of Hashtags by day
  30. 30. 0 100 200 300 400 500 600 700 800 900 1000 #amas* #nationalcomingoutday* #awesome* #shareacoke* #proudtohavepride* #thankyou* #goodmorning* #sponsored* #gratitude* #starwarstheforceawakens* Engagement Score Hashtags - Engagement
  31. 31. Average Response Rate : 32.67% 0 2000 4000 6000 8000 10000 12000 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
  32. 32. Average Reply Time : 1 hours 47 minutes 0 20000 40000 60000 80000 100000 120000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec Customer Service
  33. 33. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 5000 10000 15000 20000 25000 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  34. 34. 0 2000 4000 6000 8000 10000 12000 14000 16000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
  35. 35. 0 1000 2000 3000 4000 5000 6000 7000 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
  36. 36. Total number of Retweets : 54,301 -4,000 -2,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
  37. 37. Total number of Mentions: 72,426 -4,000 -2,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
  38. 38. Influencers Name Followers Tweets CNN 23,854,833 2 CNN en Español 12,490,897 1 Reuters Top News 12,143,594 1 Android 8,827,551 1 Hootsuite 7,582,240 1 TOP 5 INFLUENCERS
  39. 39. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  40. 40. Thanks! Pleasecontactus at NotJustNumbers@unmetric.comfor more information.

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