Kitchenette caselet

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Presentation on Kitechenet caselet. One can also visit www.unitedworld.edu.in

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Kitchenette caselet

  1. 1. KITCHENETTE CASELET PRESENTED BY : ALOK KUMAR CHANDRAKANT EZONG JINIA BISWAS NAYAN SAHA PANKAJ AGARWAL POUSALI MUKHERJEE PRETAM LAHA RAJESWARI SAHU
  2. 2. MBIL did not carry out a thorough research in the Indian market. A hypothesis testing should have been carried out to check whether the Kitchenette product would work or not. Competition from makers of aluminium and steel containers should have been assessed. Who are the major decision makers in a typical Indian family in general?
  3. 3. Beliefs, perceptions and attitudes of Indian, urban ladies were not researched on Parameters like income, spending habits, buying pattern and lifestyle were different in Western and Northern India compared to Eastern and Southern India. Unequal distribution of income in India, making the Kitchenette products a failure in Eastern and Southern parts of India
  4. 4.  Conceptualisation followed by hypothesis testing and proper research methodologies were necessary to launch tin containers in India  Launching efforts were clearly based on assumptions that Kitchenette got to do well in India too.  Citywise, % and number of ladies going out to work was much lesser in Eastern, Central and Southern parts of India compared to Northern and Western parts of India
  5. 5. City-wise data collection, recording, analysis, interpretation and report preparing were not done Short, pilot studies not done Degree of satisfaction vs expectation not measured
  6. 6. Responses on product quality, price acceptability, easy availability, level of awareness(interest), quality of backup servicing(process) and most importantly, retailer-level customer interaction measured through Customer Satisfaction Index(PKG Parameter) not measured through market survey(Descriptive survey).
  7. 7. http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

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