Chai
Garam !!!!
ETP PROJECT
Anushree Mazumdar
Jinia Biswas
Pousali Mukherjee
Sushmita Mukherjee
Shruti Jain
We present to you a
never before seen
product to make your
life as smooth as chai
garam !!!!
We give you not just a
regula...
 Tea symbolizes relaxation and joy and Kolkata is a city
of Joy.
 Kolkatans prefer tea
 We normally carry hot water in ...
 A great way of advertising
our product – MOBILE VAN
ADVERTISING.
 Has a great visual effect and
if the advertising is a...
 TIE-UPS WITH COLLEGE
AND OFFICE CANTEENS
 We have chosen tie-ups
deliberately. It is strongly
believed in Kolkata that ...
 TEA STALLS AT MELAS ,
EXHIBITIONS AND LITERARY
MEETS
 What better place to make people
taste Chai Garam than melas and
...
ONLINE
PROMOTION
 Visit us at
www.facebook.chaigaram.com
 And also at
www.twitter.chaigaram.com
 Check out our website
www.getchaigaram....
 We chose Koel Mullick to endorse
our brand as she have had a
commercially success career in
Bengali film industry and is...
ASSOCIATION
WITH THE
CITY’S
HERITAGE - THE
EVERGREEN
“INDIAN COFFEE
HOUSE”
 Our long run strategy would be to engage in an
alliance with Kolkata’s oldest cafeteria, Indian
Coffee House located in ...
http://www.unitedworld.edu.in/
Campus
Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhina...
Presentation on Entrepreneurship on Tea Bags...
Presentation on Entrepreneurship on Tea Bags...
Presentation on Entrepreneurship on Tea Bags...
Presentation on Entrepreneurship on Tea Bags...
Presentation on Entrepreneurship on Tea Bags...
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Presentation on Entrepreneurship on Tea Bags...

  1. 1. Chai Garam !!!! ETP PROJECT Anushree Mazumdar Jinia Biswas Pousali Mukherjee Sushmita Mukherjee Shruti Jain
  2. 2. We present to you a never before seen product to make your life as smooth as chai garam !!!! We give you not just a regular tea bag , but a combination of tea, milk and sugar in a pack.
  3. 3.  Tea symbolizes relaxation and joy and Kolkata is a city of Joy.  Kolkatans prefer tea  We normally carry hot water in flask not milk.  Tea is associated with the lifestyle of kolkatans.
  4. 4.  A great way of advertising our product – MOBILE VAN ADVERTISING.  Has a great visual effect and if the advertising is attractive , it will surely lure prospective buyers and our main aim is to convert prospects to customers
  5. 5.  TIE-UPS WITH COLLEGE AND OFFICE CANTEENS  We have chosen tie-ups deliberately. It is strongly believed in Kolkata that an adda session is incomplete without a cup of tea with samosas.  For people working at college and office canteens, nothing would be more hassle-free than serving just the boiled water and cups!! This would save more time and resources and definitely save more milk!!!!
  6. 6.  TEA STALLS AT MELAS , EXHIBITIONS AND LITERARY MEETS  What better place to make people taste Chai Garam than melas and fairs in the lovely city of Kolkata where thousands of people gather and after they become tired of roaming around the crowded fairs, nothing appeals more than a cup of hot tea. The customers will be provided with paper plates and paper cups.
  7. 7. ONLINE PROMOTION
  8. 8.  Visit us at www.facebook.chaigaram.com  And also at www.twitter.chaigaram.com  Check out our website www.getchaigaram.com  Learn about our business, our contacts , product portfolio, founders of the business, locations.
  9. 9.  We chose Koel Mullick to endorse our brand as she have had a commercially success career in Bengali film industry and is the symbol of elegance. Her charisma and charm relates to the smoothness of the fine ingredients that we use in our teabag.  We chose Parambrata as the male ambassador as he is a man who can act in diverse films and is never resistant to change. He would appeal to the mass to accept our product through his calm, confident mannerisms.
  10. 10. ASSOCIATION WITH THE CITY’S HERITAGE - THE EVERGREEN “INDIAN COFFEE HOUSE”
  11. 11.  Our long run strategy would be to engage in an alliance with Kolkata’s oldest cafeteria, Indian Coffee House located in the heart of the city and surrounded by eminent, heritage education institutes like Calcutta University and Presidency University.
  12. 12. http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

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