Presentation on Entrepreneurship

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Presentation on Entrepreneurship

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Presentation on Entrepreneurship

  1. 1. NOTEPAD & PEN GIFT- PACK
  2. 2. ABOUT THE PRODUCT  The product which we chose was a simple notepad and a ballpoint pen.  It’s a product which any office goer or student might seem useful.  The idea was to make it seem like a combo offer.  The ribbon was added to not only make it attractive but to make it appear as a gift set.
  3. 3. OUR TARGET CUSTOMERS  We first started selling our products to the people in Saltlake Sector V.  We targeted mainly office go-ers who did not seem to be in a hurry, who had some time in their hands.  From Sector V we shifted our focus to our respective localities and started selling the products to our relatives and friends as well.
  4. 4. MODUS OPERANDI  We approached the customers as B-school students telling them that a workshop is being conducted in our institute and we had to raise some money for the under privileged.  Hearing this proposition and the packaging of the product the customers accepted the product at one go.  We received very little rejections
  5. 5. OUR PRIMARY USP was the packaging of the product. Customers get spare diaries and spare pens but very rarely they get both these two products merged into one. The attractive packaging with the help of the paper rose and the perception of buying a combo product worked wonders.
  6. 6. http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

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