Management Information
Systems
Information Everywhere
 Employees must be able to obtain and
analyze the many different levels,
formats, and granularitie...
Types of Data
1
Data Represented by
Alphanumeric data Numbers, letters, and other characters
Image data Graphic images or ...
Attributes of Information
1
Usability  Delivery
 Relevant
 Simple
 Flexible
 Economical
 Timely
 Accessible
 Secure
11 Attributes of Informati...
Data to Wisdom
 Data  processing  Information
 Information  intelligence 
Knowledge
 Knowledge  experience 
Wisdo...
Levels, Formats, and Granularities of
Information
1
Information Types
• Transactional information –
Encompasses all of the information
contained within a single business
proc...
Major Types of IS
1 -
1
Primary sources of low quality information
1. Customers intentionally enter
inaccurate information to protect their
privac...
Example of Low Quality
Information
1
Potential business effects resulting from low
quality information
 Inability to accurately track
customers
 Difficulty i...
Benefits of Good Information
 High quality information can
significantly improve the chances of
making a good decision
 ...
1
Campus Overview
907/A Uvarshad,
Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th Floor,...
Data, information & its attributes
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Data, information & its attributes

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Data, information & its attributes - Unitedworld School of Business

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Data, information & its attributes

  1. 1. Management Information Systems
  2. 2. Information Everywhere  Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions  Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing 1
  3. 3. Types of Data 1 Data Represented by Alphanumeric data Numbers, letters, and other characters Image data Graphic images or pictures Audio data Sound, noise, tones Video data Moving images or pictures
  4. 4. Attributes of Information 1
  5. 5. Usability  Delivery  Relevant  Simple  Flexible  Economical  Timely  Accessible  Secure 11 Attributes of Information Quality • Accurate • Verifiable • Complete • Reliable
  6. 6. Data to Wisdom  Data  processing  Information  Information  intelligence  Knowledge  Knowledge  experience  Wisdom 1 Data InformationTransformation
  7. 7. Levels, Formats, and Granularities of Information 1
  8. 8. Information Types • Transactional information – Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks • Analytical information – Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks. 1
  9. 9. Major Types of IS 1 -
  10. 10. 1
  11. 11. Primary sources of low quality information 1. Customers intentionally enter inaccurate information to protect their privacy 2. Different entry standards and formats 3. Operators enter abbreviated or erroneous information by accident or to save time 4. Third party and external information contains inconsistencies, inaccuracies, and errors 1
  12. 12. Example of Low Quality Information 1
  13. 13. Potential business effects resulting from low quality information  Inability to accurately track customers  Difficulty identifying valuable customers  Inability to identify selling opportunities  Marketing to nonexistent customers  Difficulty tracking revenue  Inability to build strong customer relationships 1
  14. 14. Benefits of Good Information  High quality information can significantly improve the chances of making a good decision  Good decisions can directly impact an organization's bottom line 1
  15. 15. 1
  16. 16. Campus Overview 907/A Uvarshad, Gandhinagar Highway, Ahmedabad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.

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