CONSUMER PREFERENCE SPLIT VS. WINDOW AND PROMOTIONAL ACTIVITIES UNDERTAKEN BY COMPANIES TO HIGHLIGHT BRANDS

311 views

Published on

CONSUMER PREFERENCE SPLIT VS. WINDOW AND
PROMOTIONAL ACTIVITIES UNDERTAKEN BY
COMPANIES TO HIGHLIGHT BRANDS. www.unitedworld.edu.in

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
311
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CONSUMER PREFERENCE SPLIT VS. WINDOW AND PROMOTIONAL ACTIVITIES UNDERTAKEN BY COMPANIES TO HIGHLIGHT BRANDS

  1. 1. SUMMER INTERNSHIP REPORT
  2. 2. PRESENTATION ON CONSUMER PREFERENCE SPLIT VS. WINDOW AND PROMOTIONAL ACTIVITIES UNDERTAKEN BY COMPANIES TO HIGHLIGHT BRANDS. PRESENTED BY SUSHMITA MUKHERJEE
  3. 3. INTRODUCTION
  4. 4. CONSUMER DURABLE GOODS Products that are designed for use by consumers and that have an average life of at least 3 years India’s durable market is riding the crest of the country’s economic boom. Driven by a young population with access to disposable income and easy finance options, the consumer market is growing.
  5. 5. WHITE GOODS • AIR CONDITIONER • REFRIGERATORS • WASHING MACHINES • WATCHES AND CLOCKS • OTHER DOMESTIC APPLIANCES KITCHEN APPLIANCES/ BROWN GOODS • MIXER • GRINDER • MICRO OVEN • IRON • ELECTRIC FAN • CHIMNEYS. CONSUMER ELECTRONICS • TELEVISION • MOBILE • MP3 • DVD. The Indian consumer durable segment can be segregated into three consumer electronics group:
  6. 6. ABOUT THE COMPANY  Established in 1910 by Namehei Odeira  Started out as an electrical repair shop  The inherent meaning of its corporate statement “Inspire the next” means to breathe life into the coming age
  7. 7. • Headquartered in Ahmadabad, Gujarat, the company's manufacturing facility at Kadi, Gujarat, is among the ten Hitachi air conditioner facilities worldwide • Hitachi Home & Life Solutions (India) Ltd (HHLI), manufactures various kinds of products, including Room Air conditioners, Commercial Air-conditioners, Chillers CONTINUED
  8. 8. COMPETITORS  Daikin  Voltas THE FOLLOWING ARE THE MAIN COMPETITORS OF HITACHI :
  9. 9.  Panasonic  O’General
  10. 10. JOB PROFILE The work that had been assigned by the company was basically to promote the brand Hitachi,sell and find out the consumer preference between window and split AC and the promotional activities undertaken by the companies to highlight brands. The preference of the AC’s were understood by the purchase made by the consumers.
  11. 11. DATA COLLECTION  All the data that has been collected is from the “walk in customers” and the AC’s bought by them and also by asking few questions to them
  12. 12. DATA ANALYSIS 64% 36% PREFERENCE OF WINDOW VS SPLIT Window AC Split AC It is seen that out of the total number of Hitachi AC sold, maximum people preferred window. And a small percentage of people preferred split Acs.
  13. 13. 30% 15% 43% 12% BUYING DECISION Word of mouth Pricing Quality Advertisement DATA ANALYSIS
  14. 14. 30% 28% 10% 15% 5% 12% BRAND PREFERENCE L.G Samsung Hitachi Voltas Daikin Panasonic DATA ANALYSIS
  15. 15. PROMOTIONAL ACTIVITIES BY BRANDS:  Advertisements
  16. 16. JINGLE  A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product being advertised.
  17. 17. CHAOS PROMOTION
  18. 18. RECOMMENDATION  Low supply of products. Had there been a good supply of Hitachi air conditioners, there would have been more sales  Less number of after-sales units, as a result of which people shifted brands  The Hitachi website should be innovated where more information on each product and service should be specified and information on offers.
  19. 19. LIMITATION  No regular working hours. Most the time, had to work till 9.30p.m  Initially I had to face problems in explaining features of other brands of air conditioners.  Project guide was not available for almost the entire period of internship.  The internal groups of Hitachi were changed frequently as a result of which it was difficult to communicate with the concerned persons
  20. 20. http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

×