Bloemenveiling aalmeer case

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Bloemenveiling aalmeer case - Unitedworld School of Business

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Bloemenveiling aalmeer case

  1. 1.  VBA is world largest commercial building  36% of world auction of flower go through it  Transaction value around 2billion $  Main work is assortment at minimum cost and fetch best price for grower
  2. 2.  S : ◦ Dutch grower is highly advance in technology ◦ They have good cooperation ◦ Traditionally producing flower so dominance in marker  W: ◦ High cost of labour  O: ◦ Can tab the market if help to take initiative of FFP  T: ◦ Kenya and other african grower who grows flower.
  3. 3.  S: ◦ Large infrastructure ◦ Large pool of supplier and buyer ◦ Efficient distribution technique and auction method  W: ◦ High operating cost for the small size orders. ◦ Exclusive membership  O: ◦ Optimize the commission ◦ Increase the pool of buyer and supplier by different option ◦ Other exchange and direct selling and buying
  4. 4.  14% only bought by one company same way approach other company of U.K and germany for membership  Other foreign membership they open then 10% increase in supply in 5% in plant  Specialize member scheme for small grower .
  5. 5.  Ex:6 shows that more trascation fees paid by small occasional and contract supplier  That will be transferred to the buyer who is paying less  Ex:7 shows buyer is more or less constant and supplier and member decreasing
  6. 6.  40% decrease in Swiss import  Havelaar will launch in U.K and Germany then its threat as 40% in Europe they are taking  Ex:10 support that FFP would be successful as labor cost in Netherland is high
  7. 7. 907/A Uvarshad, Gandhina gar Highway, Ahmedab ad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.
  8. 8. THANK YOU

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