BUILDING AIRTEL MONEY QUALITY CUSTOMERS

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The process of Creating awareness for the payment of the
electric bills through airtel money. www.unitedworld.edu.in

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BUILDING AIRTEL MONEY QUALITY CUSTOMERS

  1. 1. PROJECT TITLE- BUILDING AIRTEL MONEY QUALITY CUSTOMERS: BILL PAYMENTS AND PROMOTE MULTI-USAGE
  2. 2. COMPANY PROFILE AIRTEL MONEY WAS LAUNCHED ON 5TH APRIL 2012 USED FOR TRANSFER MONEY, PAY BILLS AND OTHER FINANCIAL TRANSACTIONS
  3. 3. PURPOSE OF THE PROJECT CREATING NEW CUSTOMER BASE IN THE RURAL AREAS ALLOTED TO ME. Creating awareness for the payment of the electric bills through airtel money EXPLORING THE MARKET AND BRING PEOPLE UNDER SAME PLATFORM OF AIRTEL MONEY
  4. 4. OBJECTIVES OF THE PROJECT UNDERSTANDING VARIOUS SERVICES OF THE AIRTEL MONEY MAKING THE RETAILERS UNDERSTAND THE BENEFITS OF SELLING AIRTEL MONEY SERVICES UNDERSTANDING WHY SOME RETAILERS WERE NOT SELLING AIRTEL MONEY
  5. 5. AREAS ALLOCATED - BARRACKPORE CHANDANNAGAR UTTARPARA (DANKUNI)
  6. 6. MARKET STUDY
  7. 7. 0 2000 4000 6000 8000 10000 21-30 31-40 41-50 51-60 AGE vs INCOME SLAB INCOME… INCOME AGE
  8. 8. 0 4000 8000 SMALL TRUCK DRIVERS BIG TRUCK AND TRAILOR DRIVERS LABOURERS(VEHICLE REPAIRING) LABOURERS(HOUSE BUILDING) OCCUPATION vs INCOME SLAB OCCUPATION OCCUPATION INCOME
  9. 9. MARKET RESPONSE..
  10. 10. FEEDBACK FROM CUSTOMERS 700 210 440 NEGATIVE FEEDBACK ACTUAL BOUGHT POSITIVE FEEDBACK
  11. 11. 21 207 SELF RECHARGE ELECTRIC BILL PAYMENT BANKING RESPONSE ON USAGE
  12. 12. 15 5 180 POSITIVE FEEDBACK ACTUAL BILL PAID NEGATIVE FEEDBACK BILL PAYMENT
  13. 13. MARKET SCENARIO
  14. 14. RECOMMENDATIONS  GETTING THE CASHBACK AFTER THE PAYMENTS ON TIME  TRANSACTIONS AMOUNT LIMITATIONS SHOULD BE EXCEEDED AND THE SAME PHONE SHOULD BE ALLOWED TO DO MORE THAN ONE TRANSACTIONS KEEPING LOAD ON TIME IS A SERIOUS ISSUE WITH THE RETAILERS  I-STAR RETAIL OUTLETS SHOULD BE VISITED FREQUENTLY BY THE COMPANY PEOPLE
  15. 15. CONCLUSIONS  AIRTEL IS ONE OF THE ESTABLISHED NAMES IN INDIA, BUT AIRTEL MONEY HAVE TO RUN WITH THE HELP OF CORRECT APPROACH FOR ITS SUCCESS  PEOPLE FINDING IT VERY USEFUL AND CONVENIENT TO SEND MONEY TO THEIR HOME  PAYMENT OF ELECTRIC BILLS IS NOT BECOMING SO POPULAR AS SUCH, ONLY DUE TO THE FAILURE OF THE CASHBACK RETURN ON TIME AND HARD COPY FOR THE BILL RECEIPT
  16. 16. LIMITATIONS  VISIBILITY CREATED FOR THE AWARENESS WAS NOT ENOUGH  NON-AVAILABILITY OF CASH LOADS FORCES TO LOSE A SECTION OF LOYAL CUSTOMERS  LIMITATIONS OF USING ONE HANDSET FOR THE CASH TRANSFER AT A TIME IS VERY ANNOYING SOMETIMES
  17. 17. KEY LEARNINGS  MARKET PLACE IS COMPLETELY DIFFERENT FROM THE CLASS ROOM SESSIONS  IT’S TOUGH TO ACCOMMODATE WITH THE HOSTILE RETAILERS  LISTENING IS THE MOST IMPORTANT TOOL FOR PERSONAL SUCCESS  BEING ASSERTIVE IN EVERY ACTION  SUPERIOR BOSSES ARE NOT ALWAYS HARSH  ADAPTABILITY IS THE MOST IMPORTANT FACTOR
  18. 18. MY VALUE ADDITION
  19. 19. THANK YOU
  20. 20. Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.

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