Digital Analytics Tools for Libraries
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First part of the Digital Analytics Tools for Libraries webinar hosted by the ALA Library Information Technology Association's Altmetrics and Digital Analytics Interest Group. This part introduces the concept of digital analytics. The other two presentations can be found here: Junior Tidal’s slides on Piwik and ClickHeat: https://www.dropbox.com/s/4ami8f1v1fp3w83/Piwik%20and%20Clickheat.pptx?dl=0 Ken Varnum’s slides on University of Michigan’s budding library analytics program: http://hdl.handle.net/2027.42/133959
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Digital Analytics Tools for Libraries
- 1. Your microphones are automatically muted. Use the chat option to ask questions or communicate with us. Welcome to the Digital Analytics Tools for Libraries webinar!
- 2. Altmetrics & Digital Analytics Interest Group Join the listserv at ada@lists.ala.org Sign up at: https://goo.gl/forms/vG3L1LXllkzismfi2 A Little about Us… “Monkey Coffee,” Mishiri, Deviant Art, http://mishiri.deviantart.com/art/Monkey-Coffee-161623662
- 3. What is Digital Analytics? Digital Analytics is the analysis of digital data based on an organization’s goal or need.
- 4. So what does that mean? Library’s Online Presence • Websites • Search tools • E-resources • Social media • Video • Authentication logs • Mobile apps • Email • User feedback • …and the list goes on…
- 5. There isn’t one tool to rule them all… “One Ring,” grahamgraham, Deviant Art, http://www.deviantart.com/art/One-Ring-294786480
- 6. Designed to integrate multiple data sets to create visual reports to share.
- 7. It’s a live data set! “It’s Alive,” http://3.bp.blogspot.com/-eUT3QzNE1n4/U7qyBGKuLlI/AAAAAAAAAYM/t-eGhX4RPRU/s1600/It's+alive.png
Editor's Notes
- Welcome to the Digital Analytics Tools for Libraries webinar. I’m Tabatha Farney, co-chair of LITA’s Altmetrics and Digital Analytics IG and I’m excited that we are here today to talk about different digital analytics tool options with Junior Tidal, Ken Varnum, and myself. You will be hearing from Junior and Ken in a little bit, but before we get started I wanted to discuss a few housekeeping things. First, your microphones are muted so the only way to communicate is via the chat option. We will have time for Q&A after all the presentations, but feel free to ask any questions throughout the webinar.
- Second! Let’s talk about who we are. LITA’s Altmetrics and Digital Analytics IG is a group of metrics minded people—little data monkeys really. If you would like to hang with some data monkeys, feel free to join our group! You don’t have to be a member of LITA or ALA, just interested in learning more about analytics and altmetrics and even sharing your experience. BTW, we will be posting links to the presentation slides later today on our list serve and if you join our group, you will get an email from me.
- Before we talk about DA tools, lets talk about the concept of DA since it is fairly new to libraries. Basically, DA is the analysis of digital data based on an organization’s goal or need. What does that really mean?
- It means analyzing use data from a variety of tools that make up your library’s online presence. Let’s face it, libraries are more than just websites. We have search tools like catalogs and discovery services. We subscribe to numerous electronic resources. We are active on social media. And the list goes on… Understanding how your library users interact with these different elements of your online presence can help you analyze and assess the overall user experience and allows for big picture assessment. Where is the best place for users to find our electronic resources? How effective is our social media presence? Is there a new online service we should be providing to our users?
- When it comes to DA tools to help you manage all this data you will find that there isn’t one tool to rule them all. There are many different tools so there is a need to build a digital analytics toolkit to help with this process. This webinar will introduce you to some options and models. The one I’m going to talk about is…
- Google Data Studio! Google made this freely accessible to anyone with a Google account recently. And because it is still so new, it is still in beta and it is only really tested in the Chrome browser. However, if you have a Google account, you can use GDS to integrate multiple data sets including your Google Analytics data, YouTube data, or any data you have via SQL or Google Spreadsheets to create visual reports to share. Currently, the free version only allows you to create 5 reports, but the cool benefit is…
- You are playing with live data! So users accessing the reports can manipulate the data as well. It’s a lot of fun! Let’s take a look at it. Demo sample GDS report. Basically, you connect the necessary data sets and select the chart type and metrics you wish to display. You can even stylize them and share them. Fairly easy tool to use, but it does have its drawbacks including: One chart = one data source. There are work arounds but its clunky. Google is aware of this and is working on solution. Users must have access to the data source. So if you share GA data, the person viewing the report must have access to that GA source as well. Best practice is to use a shared institutional account. Limited data set integrate so far. Sure you can use SQL or Google Spreadsheets, but more automatic data inputs would be nice. Despite its limitations, GDS is still a fun digital analytics tool to use and it has a lot of potential to continue to improve. Now let’s switch gears and talk about another DA tool option – Piwik and ClickHeat. These tools are major WA tools which is the cornerstone for any digital analytics work. Let’s turn control over to Junior Tidal who is the Multimedia and Web Services Librarian and Associate Professor for the Ursula C. Schwerin Library at the New York City College of Technology, City University of New York. His research interests include mobile web development, usability, and, of course, web analytics.