Digital Business Centre  @DBCentreSalford    #digitalbusiness  @AleksejHeinze     #P2T2
This project has been funded with support from the European Commission. This publicationreflects the views only of the aut...
How do 31 Europeancountries use social media forbusiness?
Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png
World without country borders?                      Source: internet-map.net
We are now defined by website platform borders                                  Source: internet-map.net
Which countries are on twitter and when?                           Source: http://tweetping.net
Which countries are on twitter in Europe now?                                   Source: http://tweetping.net
What are people actually thinking?                           Source: Passport To Trade 2.0 Focus groups
What are people actually thinking?                           Source: Passport To Trade 2.0 Focus groups
Online survey of 31 European countries                     Most popular social                     networks amongst       ...
What are the country specific social networks?                                  Base: 245 responses
Why does your company use social media?
Why does your company have a social media policy?
Survey of 31 European countries                 Most popular social                 networks among                 students
What are the most popular networks?                                  Base: 1347 responses
Cultural differences – no difference?“I think they are not so important  when using social media  because social media is ...
Cultural differences – no difference?“socialmedia and communicating with people abroad makes you realize that there are mo...
Source: The U.S. National Archives photostream
businessculture.org
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Passport 2.0 and Social Media in European Business

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Part of the “Social Media” Research, Innovation and Enterprise Exchange
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Thu 28 Feb, 2013
University of Salford

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Passport 2.0 and Social Media in European Business

  1. 1. Digital Business Centre @DBCentreSalford #digitalbusiness @AleksejHeinze #P2T2
  2. 2. This project has been funded with support from the European Commission. This publicationreflects the views only of the author, and the Commission cannot be held responsible for anyuse which may be made of the information contained therein.
  3. 3. How do 31 Europeancountries use social media forbusiness?
  4. 4. Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png
  5. 5. World without country borders? Source: internet-map.net
  6. 6. We are now defined by website platform borders Source: internet-map.net
  7. 7. Which countries are on twitter and when? Source: http://tweetping.net
  8. 8. Which countries are on twitter in Europe now? Source: http://tweetping.net
  9. 9. What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
  10. 10. What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
  11. 11. Online survey of 31 European countries Most popular social networks amongst Enterprises (SMEs)
  12. 12. What are the country specific social networks? Base: 245 responses
  13. 13. Why does your company use social media?
  14. 14. Why does your company have a social media policy?
  15. 15. Survey of 31 European countries Most popular social networks among students
  16. 16. What are the most popular networks? Base: 1347 responses
  17. 17. Cultural differences – no difference?“I think they are not so important when using social media because social media is simply a way to exchange information” Student respondent
  18. 18. Cultural differences – no difference?“socialmedia and communicating with people abroad makes you realize that there are more common things across different countries than you expected.” Source: comedy_nose
  19. 19. Source: The U.S. National Archives photostream
  20. 20. businessculture.org

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