Youth section brochure-v3_web


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Youth section brochure-v3_web

  1. 1. Youth Section • Division of Communication An Introduction to Our Projects March 2011 Internal use only
  3. 3. solutions for youth communication1 Our Mission2 Voices of Youth3 Connecting Classrooms4 Unite for Climate5 Youth Led Digital Mapping6 Digital Citizenship and Safety7 World Cup in my Village8 Haiti Project
  4. 4. 1. OUR MISSION The Youth Section in the Division of Communication (DOC) is using traditional media combined with new technologies including social networking tools, SMS and digital mapping to empower children and young people to play an active role in society as well as ensure that UNICEF stays relevant for a new generation of supporters. Using the latest communication tools in its projects, the Youth Section advocates for education, awareness and capacity building. The explosion of internet and mobile phone usage in the developing world has enabled many young people to go online for the first time. In the last 10 years mobile use has expanded rapidly in the developing world; internet use is increasing as well. Following their peers in industrialized© UNICEF/NYHQ2010-1438/Susan Markisz countries, children and young people throughout the developing world are rapidly discovering the power and potential of digital interaction and communication, especially at the local level. Digital opportunities differ by region and include one-to-one SMS, net and mobile phone-based social networks, and collaborative tools accessed via computers and mobiles, such as digital mapping. Combining innovative tools and traditional media, such as youth radio, ensures the widest possible coverage and reach of children and young people.
  5. 5. solutions for youth communication The necessary rapid expansion into social media to empower children and young people is closely linked to several articles of the Convention on the Rights of the Child (CRC) including article 12© UNICEF/NYHQ2010-0750/Roger LeMoyne which states: “State Parties shall assure to the child who is capable of forming his or her own views the right to express those views freely in all matters affecting the child…and for this purpose, the child shall in particular be provided with the opportunity to be heard...” The Youth Section is taking this obligation into the social media age, acting as a transformative force for UNICEF working in partnership with colleagues at global, regional and country level.
  6. 6. 2. VOICES OF YOUTH Voices of Youth (VOY) is UNICEF’s global online initiative for young people. It is designed to promote exploration, discussion and action on issues related to social change and human rights, especially children’s rights. The Youth Section (DOC) is working in close collaboration with ADAP (DPP) in this initiative. Since 1995 VOY has brought together children and youth worldwide under a common banner for their rights and advocacy. The VOY initiative is well known worldwide, not only by UNICEF stakeholders but also by its external partners.© Joe Agoada The VOY website has been redesigned into a dynamic space where users discuss and report on issues affecting their lives. The site is now connected with social networks and web applications such as Facebook, Twitter and YouTube to facilitate easy sharing and sign-up. It features articles and posts from young contributors from around the world and monitors competitions, volunteer activities, and other opportunities of interest. It also has commenting and voting features, allowing young people to help shape the content that appears on the site. The site is highly accessible for young people with disabilities, and is designed to be easily localized, enabling country offices to bring VOY to their communities.
  7. 7. social media • global networkLinks The new Voices of Youth was launched on 25th February 2011. The website is available at
  8. 8. 3. CONNECTING CLASSROOMS Connecting Classrooms is an educational program designed to link classrooms around the world. It enables students in developing and industrialized countries to collaborate around topics of shared global concern. It tries to answer the following three questions:? ? Using new technologies, how can we How can we engage children and young people best connect students and teachers in issues affecting their lives in a way that in countries around the world? increases their confidence while improving? their communication skills? How can we use new technologies to build the capacity of teachers in developing world classrooms? Students and teachers in participating schools use an innovative online platform designed © UNICEF/NYHQ2007-1764/Christine Nesbitt for group interaction and collaborative work. The curriculum is designed to encourage discussion and collaboration, to support active dialogue about global issues affecting young people, and to promote small group work within schools and between different countries. The program familiarizes teachers with cutting edge methodologies based around group work and youth journalism.
  9. 9. capacity-building • low-tech • global citizenship© UNICEF/NYHQ2009-1251/Giacomo Pirozzi Outcomes Increased knowledge and awareness Empowerment and a greater of principal issues affecting young understanding of how to advocate people around the world for social change New cross-cultural communication A greater understanding of mobile skills and improved web and IT and web-based technologies and literacy skills how to use them to affect change An expanded awareness of Teachers with a wider variety of other cultures and national pedagogical approaches to lesson perspectives planning
  10. 10. 4. UNITE FOR CLIMATE Unite for Climate is a UNICEF global initiative aimed at supporting young people around the world in their work on climate change. The success of this initiative is largely due to seed funding and support from UNICEF Denmark. It was conceived as an attempt to go beyond event-based methods of engaging young people, providing instead a space for continuous collaboration and communication, and empowering youth to be actors of change post-event. Started in early 2009, it leveraged momentum generated by UNICEF Denmark’s Children’s Climate Forum (CCF) to create an online community of climate change activists. The CCF took place in Copenhagen a week before the 15th Conference of Parties, Copenhagen (COP15) in December 2009. The CCF focused on bringing young people from around the world together to discuss climate change and create a youth declaration, which was formally presented at the COP15 conference. The online community gave participants an opportunity to meet and begin working together before the forum, as well as maintain communications after the event. The Unite for Climate online community provides a variety of tools to support ongoing collaboration between young people in their climate-change related projects and initiatives. The platform was specifically designed for youth-based NGOs working in the field, and was developed using feedback from© Cherif Zouein young people and partners. It is designed to function well under low-bandwidth conditions and offers features such as wikis, polls, media sharing, chat, commenting, and the ability to share created media selectively with other users. Members can work independently or in groups, depending on their goals and needs.
  11. 11. youth-powered solutionsWhile the online community has served as the centerpiece of the programme, Unitefor Climate has also linked environmental students with NGO groups in the field,created the YouTube Youth Climate Debate channel to engage young people fromaround the world on the issue, and worked with the World Association of Girl Guidesand Girl Scouts (WAGGGS) and World Organization of the Scout Movement (WOSM)to enable remote participation of young people in conferences.During the COP16 conference, Unite for Climate partnered with WAGGGS, the BritishCouncil (BC) and the Global Campaign for Climate Action (GCCA) to pilot a newmodel of virtual engagement leveraging a network of regional facilitators spreadout around the world. Through a series of mini engagement activities run locally intheir country, the facilitators involved their peers and communities around the samethemes of the conference, then relaying their voices to our team on the ground inCancun.Throughout its two years of existence, Unite for Climate has evolved into an umbrellaprogramme under which many of UNICEF’s local youth climate change actionscome together. Zambia has been leading the way in establishing a national Unite ForClimate programme.Outcomes A growing community with 3,000 Access to local climate-based members from 160 countries globally, actions, thanks to more than 50 and a Facebook page with 2,500 fans partnerships with international organizations, corporate and SMS campaigns with over 70,000 academic institutions, and NGOs respondents in seven African countries in the summer of 2009 Over 1,000 young people trained on using ICT and social networking to support their workLinks
  12. 12. 5. YOUTH LED DIGITAL MAPPING The Youth Section (DOC), in close collaboration with the HIV-AIDS section (PD), UNICEF Kenya and Open Street Maps, recently launched a pilot program in Nairobi’s Kibera slum aimed at helping young people, particularly young women and girls, identify and map risks and vulnerabilities related to their health and protection. The process of mapping not only helps community members identify safe and unsafe spaces, but is also intended to raise awareness and spur advocacy opportunities related to HIV and AIDS vulnerability. This pilot initiative was funded by the HIV-AIDS section (PD). Through participatory mapping, young people acquire information about their surroundings, empowering them to speak out about critical issues. The Map Kibera team, consisting of 13 young people from the community trained in open source mapping techniques, creates a map focusing on security and vulnerability in Kibera. Using printed maps, tracing paper and colored pens, the mappers lead discussions with girls and young women to discuss safety and vulnerability. The discussion and© Mikel Maron mapping focuses on identifying unsafe spaces, such as places where drugs and alcohol are consumed, and safe spaces like girl groups, community centers, and well lit areas. It also shows areas where young people can access information, such as clinics. Young people from the community use video, photo and audio to create short narratives about issues facing young people in the community. These narratives are overlaid with the map data to help better relate the vulnerabilities of young girls and women. Results from the mapping process will be used to identify physical and psychological areas of risk or vulnerability and patterns of risk perception. This data is then displayed online via an open source mapping platform and is shared with the community in printed form.
  13. 13. digital mapping • crowdsourcing • girls’ empowerment© Map Kibera The resulting map is likely the most detailed child protection, public safety, or girls vulnerability map of Kibera ever made publicly available. Outcomes A broadened perception of Increased impact of girls and young vulnerability amongst young girls women in the governance process and in Kibera, including recognition of facilitated direct improvements in ser- the physical, social, human and vices and accountability financial assets that reduce the risk of HIV transmission Official recognition for some informal schools Strengthened IT literacy and A safer Kibera for women and awareness of open source tools young people for program participants Links Blog:
  14. 14. 6. DIGITAL CITIZENSHIP AND SAFETY The project “Digital Citizenship and Safety for Children and © UNICEF/NYHQ2010-0313/Shehzad Noorani Young People living in Developing Nations” is in partnership with the Berkman Center for Internet and Society at Harvard University. The project starts with the posit that while the Convention on the Rights of the Child points to fundamental rights such as the right of a child to express views, freedom of expression and the right to information, it has to be re-interpreted in the light of the recent explosion of ICTs. Today, although progress has been made in gaining a deeper understanding of the use of ICTs and its inclusion in our society, gaps still remain, with the most glaring one being geographical or socioeconomic in nature. Indeed, most of the relevant© UNICEF/MENA04196/Giacomo Pirozzi initiatives have focused on the optimum use of ICTs and its potential safety implications by young people in western nations. Despite recent efforts, little is known and done about the optimum use of ICTs and its potential digital safety risks faced by children and young people in developing nations. The objective of the project is therefore to raise awareness among children and young people of developing nations about the opportunities and risks of ICTs and provide policy recommendations to local actors to maximize ICTs’ opportunities and minimize ICTs’ risks.
  15. 15. research • media literacy • advocacyOutcomes 1 An exploratory study that was released in June 2010 by Berkman Center for Internet and Society: Raises awareness about issues Outlines the contours of a related to digital safety for youth research framework through a in developing nations series of working hypotheses 2 An in-depth study is currently being developed with: The design of a digital community A focus on a range of digitally-relevant that would protect children and developing countries in order to map youth online around the concept of its digital reality Digital Citizenship 3 Campaigns/mobilizations: A communication strategy will be UNICEF will foster a self-sustaining developed locally to include digital movement on the optimum and awareness and participation as a safe use of ICTs by mobilizing priority in the countries targeted different segments of society (local organizations, local educational institution, local youth, parents as well as private actors)Links Safety_Children_Young_People_Developing_Nations
  16. 16. 7. WORLD CUP IN MY VILLAGE The World Cup in My Village pilot project impacted more than 17,000 children living in rural areas of Rwanda and Zambia. Live telecasts of the first World Cup in Africa were shown on large inflatable screens in remote safe areas. The children, along with thousands of adults, also watched important social messaging focused on achieving the Millennium Development Goals (MDGs) between and during football matches. In both Rwanda and Zambia the majority of the viewers at the WCIMV sites had no access to electricity, highlighting the equitable approach of the project. At the same time 200 youth journalists were given media training conducted by the Children’s Radio Foundation (CRF), an international NGO based in South Africa. 170 youth-focused media pieces were produced during the project as a© Joe Agoada direct result of the media trainings. The youth media trainings at the project sites gave a voice to children living in remote rural areas, engaging them in civic media creation and youth journalism, and thus enabling them to develop critical discussions around the MDGs with their peers. Given the success of the pilot exercise, UNICEF’s Education Section, Programme Division and Youth Section are exploring ways to scale up the project and engage thousands more in remote areas worldwide, © Joe Agoada ahead of events such as the Copa America in Latin America, African Cup of Nations and the 2014 World Cup in Brazil.
  17. 17. child-friendly innovation • equity • educationOutcomes Increased awareness of key UNICEF Stronger reporting skills for messages relating to HIV and AIDS, WCIMV-trained youth journalists, child rights, gender equity, and helping to build local capacity education for participating young people and adults Increased youth engagement and participation via media trainings A total audience of roughly 37,000 designed to empower young people adults and young people to share their perspectives online and in coordination with their local community radio stationsLinks Video: Blogs: &
  18. 18. 8. HAITI PROJECT The devastating earthquake on January 12, 2010 exacerbated the situation for Haiti’s young people, who account for over half the population. There is a feeling of disconnectedness among youth, but likewise an opportunity for promoting life-skills, social entrepreneurship and volunteer networks, which can empower young people to build a better, more resilient Haiti. The Youth Section (DOC) together with UNICEF Haiti country office, the Haitian© UNICEF/NYHQ2010-1365/Marta Ramoneda Ministry of Youth, Sport and Civic Action, UN agencies and partners in the Global Movement for Children (GMC) and the Children’s Radio Foundation has conducted a series of consultations nationwide aimed at strengthening civic engagement of young people in Haiti’s reconstruction. The youth movement known as “Mouvman Mete Men” aimed to create a “Youth Agenda” which places the voices and concerns of young people at the heart of reconstruction efforts. Recommendations and proposals reflecting key priorities for youth and children in areas such as education, health, employment and disaster risk reduction were developed. The consultations brought together 500 youth representatives of the local population with a focus on the most vulnerable, including street children without family care and children with disabilities. The consultations provided training on children’s rights as well a series of multi-media workshops facilitated by trained youth to empower them to express their views and opinions. These multimedia trainings served as advocacy, social engagement and development tools.
  19. 19. media • disaster relief • education • empowerment Young people attending the workshops had the© UNICEF/NYHQ2010-1358/Marta Ramoneda opportunity to learn the basic concepts and challenges of communicating their opinion to a large audience and the dynamics of policy-making and democratic representation. A blog called “VwaJen” (“Voices of Youth” in Creole), positioned as the biggest youth hub in Haiti, was developed to report on issues which affect young people and adolescents in Haiti. The blog is open to contributors from around the country and reports on local issues affecting young people, thus promoting a national dialogue and the sharing of information. VwaJen features articles, pictures, videos, projects, events and ideas produced by the youth to enable meaningful interactions. Through the radio and SMS technology incorporated in the blog, the Youth Section (DOC) seeks to reach the most vulnerable communities. This initiative aims to narrow both social and technological gaps, and help youth take civic action and ownership of their future. Outcomes Stronger IT literacy and an Greater engagement in civil society increased understanding of and activism among vulnerable youth communication technologies among young people Stronger child-friendly media and journalism skills to increase knowledge and awareness of principal issues affecting young people
  20. 20. CONTACT USyouthsection@unicef.orgYouth SectionDivision of Communication, UNICEF3 United Nations PlazaNew York, NY 1001
  21. 21. Youth SectionDivision of Communication Printed on Mohawk Options 100% recycled paper