UNICEF Nepal - June 2011 - SMS campaign in Nepal

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Presentation by the UNICEF Nepal Office for @UNICEFdigital's 2nd Webinar

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  • Sources – UNICEF 2011 South Asia Data Pocket Book; Broadcast Audience Survey; National Census 2001
  • UNICEF Nepal - June 2011 - SMS campaign in Nepal

    1. 1. 4400- SMS INITIATIVE<br />NEPAL<br />
    2. 2. 86%People living in rural areas <br />29.3 million<br />Total population of Nepal <br />44% Population<br />under-18<br />23.6%Adolescents (10 to 19 years) <br />9.34 millionPeople with access to mobile phones <br />CHINA<br />2.2%People with access to internet <br />NEPAL<br />Kathmandu<br />75% People with access to radio<br />5 million +<br />People listening to SSMK <br />INDIA<br />
    3. 3. Millions of listeners<br />SMS 4400<br />SSMK Radio Broadcast<br />Circle of Information<br />Country Office Website<br />UNICEF database<br />Moderator<br />
    4. 4. Partnerships<br />Software company<br />Telecoms<br />UNICEF<br />National radio (SSMK)<br />
    5. 5. Costs<br />
    6. 6. Basic SMS Statistics<br /><ul><li>No. of SMS received – 200,000+ (14 months)
    7. 7. Mobile numbers stored in our database – 24,500
    8. 8. No. of topics broadcast – 59</li></li></ul><li>Further Uses<br />Polio Day message dissemination<br />Programming<br />HIV and AIDS - Collecting young people's voices for advocacy<br />Protection –<br /> Child Soldiers, reaching those discharged<br />Health and Nutrition – Zinc slogan competition<br />
    9. 9. Further Uses<br />National Planning Commission - policy planning possibilities<br />Surveys and monitoring<br />Real Time Monitoring of stocks of MNP sachets<br />Situation Analysis Thematic Survey<br />UN Radio<br />Weekly SMS analysis disseminated<br />
    10. 10. Network Expansion<br />Newspapers (Adolescent Corner)<br />TV Networks (focusing on adolescents' issues)<br />Harder to reach Adolescents' groups<br />Local FM stations (youth-friendly programming)<br />
    11. 11. Challenges (all manageable!)<br /><ul><li>Data disaggregation (Technical)
    12. 12. Misuse of the system (Toll-free)
    13. 13. New technological development
    14. 14. Ensuring sustainable budget
    15. 15. Maintaining editorial oversight</li></li></ul><li>Dhanyabaad!<br />

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