Msc in Marketing Management

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The program allows students to develop a global approach to marketing. Employing a multi-disciplinary teaching model, it provides strategic planning, operational and decisional tools in business-to-business and business-to-consumer contexts, along with a solid foundation in qualitative and quantitative market research. Students from many countries work together within an innovative teaching model designed to respond to partner companies' real needs and necessities. Courses, held by faculty of international standing, allow students to develop their abilities in terms of professional skills and interpersonal relations. Participants will be challenged from the outset to apply theoretical knowledge to real-life business situations that differ from place to place according to differences in the social and anthropological context at hand. In addition, there are particularly interesting opportunities to gain international experience through Double Degree initiatives arranged specifically for the Marketing Management program.

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Msc in Marketing Management

  1. 1. Master of Sciencein Marketing Management<br />Antonella Carù<br />Watch the video presentation on www.virtualbocconi.com<br />
  2. 2. Learning Objectives<br />Learn & Sense Markets and Marketing<br />
  3. 3. Professional Opportunities<br />Variety of Roles Aimed at the Top<br />
  4. 4. Structureof the Program<br />
  5. 5. Program Structure I year: core courses<br />Strategic Marketing and marketing plan (I part)<br />Understanding Consumers (Consumer Behavior and CCT) (I part)<br />Industry Analysis<br />Market Research<br />Channel Marketing<br />Strategic Marketing and marketing plan (II part)<br />Understanding Consumers (Consumer Behavior and CCT) (II part)<br />Product Innovation and Market Creation<br />Legal Issues in Marketing<br />Brand management<br />Two foreign languages<br />Multidisciplinary Marketing Core<br />
  6. 6. Program Structure II year<br />Applied & Specialized Marketing<br />
  7. 7. The teaching model<br />Networked Learning Life<br />
  8. 8. The added value<br />Ready for the New Marketing Era<br />
  9. 9. Why you should choose Marketing Management ” at Bocconi<br />
  10. 10. Tolearn more<br />Watch the video presentation on www.virtualbocconi.com<br />

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