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The program allows students to develop a global approach to marketing. Employing a multi-disciplinary teaching model, it provides strategic planning, operational and decisional tools in business-to-business and business-to-consumer contexts, along with a solid foundation in qualitative and quantitative market research. Students from many countries work together within an innovative teaching model designed to respond to partner companies' real needs and necessities. Courses, held by faculty of international standing, allow students to develop their abilities in terms of professional skills and interpersonal relations. Participants will be challenged from the outset to apply theoretical knowledge to real-life business situations that differ from place to place according to differences in the social and anthropological context at hand. In addition, there are particularly interesting opportunities to gain international experience through Double Degree initiatives arranged specifically for the Marketing Management program.